Assessing the Role of Self-Efficacy in Reducing Psychological Reactance to Guilt Appeals Promoting Sustainable Behaviors
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- Stefanos Balaskas & Aliki Panagiotarou & Maria Rigou, 2023. "Impact of Environmental Concern, Emotional Appeals, and Attitude toward the Advertisement on the Intention to Buy Green Products: The Case of Younger Consumer Audiences," Sustainability, MDPI, vol. 15(17), pages 1-19, September.
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Keywords
guilt; self-efficacy; reactance; environmental sustainability; sustainable behaviors;All these keywords.
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