IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v16y2024i17p7279-d1463137.html
   My bibliography  Save this article

Innovative Approaches in Hotel Management: Integrating Artificial Intelligence (AI) and the Internet of Things (IoT) to Enhance Operational Efficiency and Sustainability

Author

Listed:
  • Tamara Gajić

    (Geographical Institute “Jovan Cvijić”, Serbian Academy of Sciences and Arts, 11000 Belgrade, Serbia
    Institute of Environmental Engineering, Peoples’ Friendship University of Russia (RUDN University), Moscow 117198, Russia
    Faculty of Hotel Management and Tourism, University of Kragujevac, 36210 Vrnjačka Banja, Serbia)

  • Marko D. Petrović

    (Geographical Institute “Jovan Cvijić”, Serbian Academy of Sciences and Arts, 11000 Belgrade, Serbia
    Department of Regional Economics and Geography, Faculty of Economics, Peoples’ Friendship University of Russia (RUDN University), Moscow 117198, Russia)

  • Ana Milanović Pešić

    (Geographical Institute “Jovan Cvijić”, Serbian Academy of Sciences and Arts, 11000 Belgrade, Serbia)

  • Momčilo Conić

    (Department of Leskovac Vocational College, Academy of Vocational Studies Southern Serbia, 16000 Leskovac, Serbia)

  • Nemanja Gligorijević

    (Department of Leskovac Vocational College, Academy of Vocational Studies Southern Serbia, 16000 Leskovac, Serbia)

Abstract

The integration of artificial intelligence (AI) and the internet of things (IoT) is bringing revolutionary changes to the hospitality industry, enabling the advancement of sustainable practices. This research, conducted using a quantitative methodology through surveys of hotel managers in the Republic of Serbia, examines the perceived contribution of AI and IoT technologies to operational efficiency and business sustainability. Data analysis using structural equation modeling (SEM) has determined that AI and IoT significantly improve operational efficiency, which positively impacts sustainable practices. The results indicate that the integration of these technologies not only optimizes resource management but also contributes to achieving global sustainability goals, including reducing the carbon footprint and preserving the environment. This study provides empirical evidence of the synergistic effects of AI and IoT on hotel sustainability, offering practical recommendations for managers and proposing an innovative framework for enhancing sustainability. It also highlights the need for future research to focus on the long-term impacts of these technologies and address challenges related to data privacy and implementation costs.

Suggested Citation

  • Tamara Gajić & Marko D. Petrović & Ana Milanović Pešić & Momčilo Conić & Nemanja Gligorijević, 2024. "Innovative Approaches in Hotel Management: Integrating Artificial Intelligence (AI) and the Internet of Things (IoT) to Enhance Operational Efficiency and Sustainability," Sustainability, MDPI, vol. 16(17), pages 1-24, August.
    • Handle: RePEc:gam:jsusta:v:16:y:2024:i:17:p:7279-:d:1463137
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/16/17/7279/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/16/17/7279/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Lee Cronbach, 1951. "Coefficient alpha and the internal structure of tests," Psychometrika, Springer;The Psychometric Society, vol. 16(3), pages 297-334, September.
    2. P. V. Thayyib & Rajesh Mamilla & Mohsin Khan & Humaira Fatima & Mohd Asim & Imran Anwar & M. K. Shamsudheen & Mohd Asif Khan, 2023. "State-of-the-Art of Artificial Intelligence and Big Data Analytics Reviews in Five Different Domains: A Bibliometric Summary," Sustainability, MDPI, vol. 15(5), pages 1-38, February.
    3. Germán Arana-Landín & Naiara Uriarte-Gallastegi & Beñat Landeta-Manzano & Iker Laskurain-Iturbe, 2023. "The Contribution of Lean Management—Industry 4.0 Technologies to Improving Energy Efficiency," Energies, MDPI, vol. 16(5), pages 1-19, February.
    4. Piera Buonincontri & Roberto Micera, 2016. "The experience co-creation in smart tourism destinations: a multiple case analysis of European destinations," Information Technology & Tourism, Springer, vol. 16(3), pages 285-315, September.
    5. R. Anthony Inman & Kenneth W. Green, 2018. "Lean and green combine to impact environmental and operational performance," International Journal of Production Research, Taylor & Francis Journals, vol. 56(14), pages 4802-4818, July.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Kirti Nayal & Rakesh D. Raut & Balkrishna E. Narkhede & Pragati Priyadarshinee & Gajanan B. Panchal & Vidyadhar V. Gedam, 2023. "Antecedents for blockchain technology-enabled sustainable agriculture supply chain," Annals of Operations Research, Springer, vol. 327(1), pages 293-337, August.
    2. Ana-Maria Ionescu & Flavius Aurelian Sârbu, 2024. "Exploring the Impact of Smart Technologies on the Tourism Industry," Sustainability, MDPI, vol. 16(8), pages 1-23, April.
    3. Francisco Liébana-Cabanillas & Nidhi Singh & Zoran Kalinic & Elena Carvajal-Trujillo, 2021. "Examining the determinants of continuance intention to use and the moderating effect of the gender and age of users of NFC mobile payments: a multi-analytical approach," Information Technology and Management, Springer, vol. 22(2), pages 133-161, June.
    4. Yoon, Junghyun & Lee, Hee Yong & Dinwoodie, John, 2015. "Competitiveness of container terminal operating companies in South Korea and the industry–university–government network," Transportation Research Part A: Policy and Practice, Elsevier, vol. 80(C), pages 1-14.
    5. Md. Mominur Rahman & Bilkis Akhter, 2021. "The impact of investment in human capital on bank performance: evidence from Bangladesh," Future Business Journal, Springer, vol. 7(1), pages 1-13, December.
    6. Usunier, Jean-Claude, 1998. "Oral pleasure and expatriate satisfaction: an empirical approach," International Business Review, Elsevier, vol. 7(1), pages 89-110, February.
    7. Abdul Kadar Muhammad Masum & Md Abul Kalam Azad & Loo-See Beh, 2015. "Determinants of Academics' Job Satisfaction: Empirical Evidence from Private Universities in Bangladesh," PLOS ONE, Public Library of Science, vol. 10(2), pages 1-15, February.
    8. Amolo Elvis Juma Amolo & Charles Mallans Rambo & Charles Misiko Wafula, 2024. "Hedging Derivatives and Performance of Renewable Energy Projects in Kenya," International Journal of Research and Scientific Innovation, International Journal of Research and Scientific Innovation (IJRSI), vol. 11(8), pages 619-630, August.
    9. Sharma, Vivek & Bhat, Dada Ab Rouf, 2020. "An empirical study exploring the relationship among human capital innovation, service innovation, competitive advantage and employee productivity in hospitality services," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 9(2), pages 1-14..
    10. Deepak, 2016. "Antecedent Value of Professional Commitment and Job Involvement in Determining Job Satisfaction," Management and Labour Studies, XLRI Jamshedpur, School of Business Management & Human Resources, vol. 41(2), pages 154-164, May.
    11. German Arana‐Landin & Waleska Sigüenza & Beñat Landeta‐Manzano & Iker Laskurain‐Iturbe, 2024. "Circular economy: On the road to ISO 59000 family of standards," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 31(3), pages 1977-2009, May.
    12. Abernethy, Margaret A. & Vagnoni, Emidia, 2004. "Power, organization design and managerial behaviour," Accounting, Organizations and Society, Elsevier, vol. 29(3-4), pages 207-225.
    13. Marianela Denegri & María Baeza & Natalia Salinas-Oñate & Verónica Peñaloza & Horacio Miranda & Ligia Orellana, 2014. "Materialism in Pedagogy Students in Chile," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 117(2), pages 505-521, June.
    14. Terason Sid, 2021. "Predicting Sports Facility Revisit Intentions Based on Experience and Mediating Effects of Perceived Value," Polish Journal of Sport and Tourism, Sciendo, vol. 28(3), pages 35-41, September.
    15. Amy Roberts & Gregory S. Ching, 2021. "The Ebb and Flow of Study Abroad: A Comparative Analysis of PRC and International Students in Taiwan," Sustainability, MDPI, vol. 13(11), pages 1-18, May.
    16. Tomislav Letnik & Katja Hanžič & Giuseppe Luppino & Matej Mencinger, 2022. "Impact of Logistics Trends on Freight Transport Development in Urban Areas," Sustainability, MDPI, vol. 14(24), pages 1-18, December.
    17. Zhihui Wang & Liangzhen Nie & Eila Jeronen & Lihua Xu & Meiai Chen, 2023. "Understanding the Environmentally Sustainable Behavior of Chinese University Students as Tourists: An Integrative Framework," IJERPH, MDPI, vol. 20(4), pages 1-17, February.
    18. William Kelly & Phillips Cutright & David Hittle, 1976. "Comment on charles F. Hohm’s “social security and fertility: An international perspective”," Demography, Springer;Population Association of America (PAA), vol. 13(4), pages 581-586, November.
    19. Ding, David Xin & Hu, Paul Jen-Hwa & Sheng, Olivia R. Liu, 2011. "e-SELFQUAL: A scale for measuring online self-service quality," Journal of Business Research, Elsevier, vol. 64(5), pages 508-515, May.
    20. Amolo Elvis Juma Amolo, PhD & Charles Mallans Rambo, PhD & Charles Misiko Wafula, PhD, 2021. "Alternative Risk Transfer and Performance of Power Projects in Kenya," International Journal of Research and Scientific Innovation, International Journal of Research and Scientific Innovation (IJRSI), vol. 8(12), pages 28-35, December.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:16:y:2024:i:17:p:7279-:d:1463137. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.