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Integrating Blockchain Technology in Business Models for Sustainable Innovation

Author

Listed:
  • Yang Chao

    (Business Administration Program, Seoul School of Integrated Sciences and Technologies, Seoul 02792, Republic of Korea)

  • Alireza Goli

    (Department of Industrial Engineering and Future Studies, Faculty of Engineering, University of Isfahan, Isfahan 81746-73441, Iran)

Abstract

This research paper investigates the role of blockchain technology in sustainable business model innovation by proposing a comprehensive framework. The study addresses the following research questions: How can blockchain technology enhance business model components? What are the specific innovations enabled by blockchain technology? To answer these questions, a hybrid approach was employed. Initially, a thorough review of existing literature identified key components of business model innovation. Subsequently, a survey was conducted among technology experts to evaluate the applications of blockchain technology in these components. The analysis revealed five categories of innovation: macro-activities of the value network, micro-activities within the organization, governance, financial aspects, as well as sustainable innovation. Next, a novel conceptual model was developed to assess the impact of digital technologies on business model performance, and then it was evaluated using Structural Equation Modeling (SEM). Key findings indicate that blockchain technology significantly enhances data transparency, security, and efficiency capabilities, leading to improved innovation and increased sales volume. Practical implications include recommendations for organizations to prioritize investments in platform technologies, insight analysis, and sensor-based data collection to achieve sustainable business model innovation. The study underscores the importance of a holistic approach to integrating blockchain technology across all business model components to maximize its potential.

Suggested Citation

  • Yang Chao & Alireza Goli, 2024. "Integrating Blockchain Technology in Business Models for Sustainable Innovation," Sustainability, MDPI, vol. 16(16), pages 1-16, August.
    • Handle: RePEc:gam:jsusta:v:16:y:2024:i:16:p:7217-:d:1461621
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    References listed on IDEAS

    as
    1. Broccardo, Laura & Vola, Paola & Zicari, Adrian & Alshibani, Safiya Mukhtar, 2023. "Contingency-based analysis of the drivers and obstacles to a successful sustainable business model: Seeking the uncaptured value," Technological Forecasting and Social Change, Elsevier, vol. 191(C).
    2. Yuliya Snihur & Christoph Zott & Raphael (Raffi) Amit, 2021. "Managing the Value Appropriation Dilemma in Business Model Innovation," Strategy Science, INFORMS, vol. 6(1), pages 22-38, March.
    3. Sune Müller & Mads Hundahl, 2018. "IT-Driven Business Model Innovation: Sources and Ripple Effects," International Journal of E-Business Research (IJEBR), IGI Global, vol. 14(2), pages 14-38, April.
    4. Ashish Dwivedi & Dindayal Agrawal & Sanjoy Kumar Paul & Saurabh Pratap, 2023. "Modeling the blockchain readiness challenges for product recovery system," Annals of Operations Research, Springer, vol. 327(1), pages 493-537, August.
    Full references (including those not matched with items on IDEAS)

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