Decoding the Fashion Quotient: An Empirical Study of Key Factors Influencing U.S. Generation Z’s Purchase Intention toward Fast Fashion
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- Yanbo Zhang & Chuanlan Liu & Yanru Lyu, 2023. "Profiling Consumers: Examination of Chinese Gen Z Consumers’ Sustainable Fashion Consumption," Sustainability, MDPI, vol. 15(11), pages 1-18, May.
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Keywords
Gen Z; fast fashion; environmental knowledge; fashion leadership; sustainability; conscious consumerism; purchase intention;All these keywords.
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