IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v15y2023i3p1842-d1039795.html
   My bibliography  Save this article

Study on the Influence of Cultural Communication on the Development of the Visitor Economy

Author

Listed:
  • Qiao Chen

    (School of Tourism and Hospitality Management, Hubei University of Economics, Wuhan 430205, China)

  • Yan Mao

    (School of Tourism and Hospitality Management, Hubei University of Economics, Wuhan 430205, China)

  • Alastair M. Morrison

    (School of Management and Marketing, Greenwich Business School, University of Greenwich, London SE10 9SL, UK)

Abstract

This study includes China and 197 countries from 1995 to 2019 as the research subjects. It considers trade in cultural products and inbound tourism as proxy variables of cultural communication and the visitor economy to analyze cultural communication’s impact on the visitor economy’s development and finds that cultural communication significantly promotes the visitor economy’s development. A robustness test of the benchmark regression results was conducted using the shrinktail treatment, substitute variable, and subsample selection methods. Cultural products were divided into three types, and the influence of trade in different cultural products on inbound tourism varies. Forty-nine categories had the largest promoting effect on inbound tourism, followed by thirty-seven categories and ninety-seven categories. There are significant differences in the influence of cultural product exports on inbound tourism in different cultural circles and continents. The influence effect within each circle was in the following order: Indian cultural circles (0.49), Islamic cultural circles (0.42), East Asian cultural circles (0.40), Western cultural circles (0.39), and Eastern European cultural circles (0.33). From the aspect continents, the export of cultural products to Europe significantly impacted China’s inbound tourism, followed by Africa, Asia, and the Americas. Finally, countermeasures and suggestions are proven to promote the visitor economy’s development. This study provides a reference for the cultural inheritance and development of the global tourism economy.

Suggested Citation

  • Qiao Chen & Yan Mao & Alastair M. Morrison, 2023. "Study on the Influence of Cultural Communication on the Development of the Visitor Economy," Sustainability, MDPI, vol. 15(3), pages 1-16, January.
    • Handle: RePEc:gam:jsusta:v:15:y:2023:i:3:p:1842-:d:1039795
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/15/3/1842/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/15/3/1842/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Qiao Chen & Yan Mao, 2021. "Do City Honors Increase Tourism Economic Growth? A Quasi-Natural Experimental Research Study Based on “Civilized City” Selection in China," Sustainability, MDPI, vol. 13(22), pages 1-18, November.
    2. Gokmen, Gunes, 2017. "Clash of civilizations and the impact of cultural differences on trade," Journal of Development Economics, Elsevier, vol. 127(C), pages 449-458.
    3. Christoph Vietze, 2012. "Cultural Effects on Inbound Tourism into the USA: A Gravity Approach," Tourism Economics, , vol. 18(1), pages 121-138, February.
    4. Knein, Ernesto & Greven, Andrea & Bendig, David & Brettel, Malte, 2020. "Culture and cross-functional coopetition: The interplay of organizational and national culture," Journal of International Management, Elsevier, vol. 26(2).
    5. Günther G. Schulze & Heinrich W. Ursprung, 1999. "Globalisation of the Economy and the Nation State," The World Economy, Wiley Blackwell, vol. 22(3), pages 295-352, May.
    6. Shaowen Li & Shuyun Du, 2021. "An Empirical Study on the Coupling Coordination Relationship between Cultural Tourism Industry Competitiveness and Tourism Flow," Sustainability, MDPI, vol. 13(10), pages 1-14, May.
    7. Li, Chang & Yang, Lianxing, 2020. "Import to invest: Impact of cultural goods on cross-border mergers and acquisitions," Economic Modelling, Elsevier, vol. 93(C), pages 354-364.
    8. Hofstede, Geert, 2003. "What is culture? A reply to Baskerville," Accounting, Organizations and Society, Elsevier, vol. 28(7-8), pages 811-813.
    9. Qiao Chen & Jianquan Cheng & Zhiqin Wu, 2019. "Evolution of the Cultural Trade Network in “the Belt and Road” Region: Implication for Global Cultural Sustainability," Sustainability, MDPI, vol. 11(10), pages 1-23, May.
    10. Li, Jiatao & Liu, Bin & Qian, Gongming, 2019. "The belt and road initiative, cultural friction and ethnicity: Their effects on the export performance of SMEs in China," Journal of World Business, Elsevier, vol. 54(4), pages 350-359.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Rossitsa Rangelova, 2001. "Small Economies and the Challenge of Globalisation," Economic Thought journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 1, pages 86-103.
    2. Ye, Silin & Zhou, Jing & Jiang, Yunwen & Liu, Xiaming, 2023. "Managers as the bridge: How cultural friction influences the integration of cross-border mergers and acquisitions," International Business Review, Elsevier, vol. 32(4).
    3. Vincenzo Bove & Leandro Elia & Massimiliano Ferraresi, 2023. "Immigration, Fear of Crime, and Public Spending on Security," The Journal of Law, Economics, and Organization, Oxford University Press, vol. 39(1), pages 235-280.
    4. Potrafke, Niklas, 2013. "Globalization and labor market institutions: International empirical evidence," Journal of Comparative Economics, Elsevier, vol. 41(3), pages 829-842.
    5. Thushyanthan Baskaran & Zohal Hessami, 2012. "Public education spending in a globalized world:," International Tax and Public Finance, Springer;International Institute of Public Finance, vol. 19(5), pages 677-707, October.
    6. Stutzer Alois & Frey Bruno S., 2006. "Making International Organizations More Democratic," Review of Law & Economics, De Gruyter, vol. 1(3), pages 305-330, January.
    7. Mark Hallerberg, 2002. "Introduction," European Union Politics, , vol. 3(2), pages 139-150, June.
    8. Harms, Philipp & Shuvalova, Daria, 2020. "Cultural distance and international trade in services: A disaggregate view," Economic Systems, Elsevier, vol. 44(2).
    9. Mitzi Cubilla‐Montilla & Ana‐Belén Nieto‐Librero & Ma Purificación Galindo‐Villardón & Ma Purificación Vicente Galindo & Isabel‐María Garcia‐Sanchez, 2019. "Are cultural values sufficient to improve stakeholder engagement human and labour rights issues?," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 26(4), pages 938-955, July.
    10. Yang Gao, 2022. "The Belt and Road Initiative and cascading innovation in China’s domestic railway ecosystem," Journal of International Business Policy, Palgrave Macmillan, vol. 5(2), pages 236-258, June.
    11. Jingan Chen & Chengdong Yi & Yourong Wang & Tianyu Bi, 2022. "Do Honored Cities Achieve a Sustainable Development? A Quasi-Natural Experimental Study Based on “National Civilized City” Campaign in China," Sustainability, MDPI, vol. 14(24), pages 1-18, December.
    12. Adelaide Duarte & Marta Simões & João Sousa Andrade, 2014. "Estado Social, Quantis, Não-Linearidades e Desempenho Económico: Uma Avaliação Empírica," GEMF Working Papers 2014-21, GEMF, Faculty of Economics, University of Coimbra.
    13. Na Yang & Jue Wang & Xiaming Liu & Lingyun Huang, 2022. "Home-country institutions and corporate social responsibility of emerging economy multinational enterprises: The belt and road initiative as an example," Asia Pacific Journal of Management, Springer, vol. 39(3), pages 927-965, September.
    14. repec:osf:osfxxx:xd9nz is not listed on IDEAS
    15. Yan Jin & Liyun Zhang & Lu Feng, 2022. "Success Factors of Cross-Border Agricultural Investments for Opium Poppy Alternative Project under China’s Belt and Road Initiative," Sustainability, MDPI, vol. 14(23), pages 1-16, November.
    16. Xueying Huang & Yuanjun Han & Xuhong Gong & Xiangyan Liu, 2020. "Does the belt and road initiative stimulate China’s inbound tourist market? An empirical study using the gravity model with a DID method," Tourism Economics, , vol. 26(2), pages 299-323, March.
    17. Vassili Joannides, 2011. "Apports De L'Ethnicite A La Culture En Sciences De Gestion," Post-Print hal-00676555, HAL.
    18. Bruno S. Frey, 2003. "Flexible Citizenship for a Global Society," Politics, Philosophy & Economics, , vol. 2(1), pages 93-114, February.
    19. Erauskin, Iñaki, 2015. "The net foreign asset position and government size," International Review of Economics & Finance, Elsevier, vol. 35(C), pages 130-148.
    20. Axel Dreher, 2003. "The Influence of Globalization on Taxes and Social Policy – an Empirical Analysis for OECD Countries," Public Economics 0310002, University Library of Munich, Germany, revised 02 Jan 2005.
    21. Gaston, Noel & Rajaguru, Gulasekaran, 2013. "International migration and the welfare state revisited," European Journal of Political Economy, Elsevier, vol. 29(C), pages 90-101.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:15:y:2023:i:3:p:1842-:d:1039795. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.