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How Tourist Experience Quality, Perceived Price Reasonableness and Regenerative Tourism Involvement Influence Tourist Satisfaction: A Study of Ha’il Region, Saudi Arabia

Author

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  • Anis Ur Rehman

    (Department of Management and Information system, College of Business Administration, University of Hail, Hail 2440, Saudi Arabia)

  • Mazhar Abbas

    (Department of Management and Information system, College of Business Administration, University of Hail, Hail 2440, Saudi Arabia)

  • Faraz Ahmad Abbasi

    (Department of Management and Information system, College of Business Administration, University of Hail, Hail 2440, Saudi Arabia)

  • Shoaib Khan

    (Department of Economics and Finance, College of Business Administration, University of Hail, Hail 2440, Saudi Arabia)

Abstract

This study attempts to examine the interactions between the tourist experience quality, perceived price reasonableness, and regenerative tourism involvement variables and tourist satisfaction by taking into account the moderating effects of tourist destination loyalty and destination image. The survey was circulated among international tourists visiting the Ha’il region of Saudi Arabia. This study used structural equation modeling (SEM) to analyze the data collected. The results showed significant and positive effects of enjoyment, tourist destination loyalty, and destination image on tourist satisfaction. However, the findings show that escapism, relaxation, involvement, perceived price reasonableness, and regenerative tourism involvement did not have a direct impact on tourist satisfaction. Further, it was found that the destination image moderates the relationship between regenerative tourism involvement and tourist satisfaction. The results also reveal that tourist destination loyalty significantly moderates the relationship between perceived price reasonableness and tourist satisfaction. The influence of regenerative tourism involvement on tourist satisfaction has not been addressed in prior research, to the best of authors’ knowledge, and is, therefore, the unique contribution of this study.

Suggested Citation

  • Anis Ur Rehman & Mazhar Abbas & Faraz Ahmad Abbasi & Shoaib Khan, 2023. "How Tourist Experience Quality, Perceived Price Reasonableness and Regenerative Tourism Involvement Influence Tourist Satisfaction: A Study of Ha’il Region, Saudi Arabia," Sustainability, MDPI, vol. 15(2), pages 1-27, January.
    • Handle: RePEc:gam:jsusta:v:15:y:2023:i:2:p:1340-:d:1031489
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    Cited by:

    1. Virginica Rusu & Cristian Rusu & Nicolás Matus & Federico Botella, 2023. "Tourist Experience Challenges: A Holistic Approach," Sustainability, MDPI, vol. 15(17), pages 1-32, August.
    2. Bodur S. Alonazi & Thowayeb H. Hassan & Mostafa A. Abdelmoaty & Amany E. Salem & Mahmoud I. Saleh & Mohamed Y. Helal & Yasser Ahmed Mohamed & Magdy Sayed Abuelnasr & Daniel Alemshet Gebreslassie & Mon, 2023. "Tourist Behavior in the Cruise Industry Post-COVID-19: An Examination of Service Quality, Corporate Image, and Intentions to Pay and Revisit," Sustainability, MDPI, vol. 15(11), pages 1-21, May.
    3. Maria Zulfaqar & Shahid Bashir & Samer Mohammed Ahmed Yaghmour & Jamshid Ali Turi & Musaib Hussain, 2023. "The Mediating Roles of Economic, Socio-Cultural, and Environmental Factors to Predict Tourism Market Development by Means of Regenerative Travel: An Infrastructural Perspective of China–Pakistan Econo," Sustainability, MDPI, vol. 15(6), pages 1-19, March.
    4. Thomas Eck & Yiwen Zhang & Soyoung An, 2023. "A Study on the Effect of Authenticity on Heritage Tourists’ Mindful Tourism Experience: The Case of the Forbidden City," Sustainability, MDPI, vol. 15(10), pages 1-18, May.
    5. Amir Ghorbani & Hossein Mousazadeh & Farahnaz Akbarzadeh Almani & Masoud Lajevardi & Mohammad Reza Hamidizadeh & Mehrdad Orouei & Kai Zhu & Lóránt Dénes Dávid, 2023. "Reconceptualizing Customer Perceived Value in Hotel Management in Turbulent Times: A Case Study of Isfahan Metropolis Five-Star Hotels during the COVID-19 Pandemic," Sustainability, MDPI, vol. 15(8), pages 1-19, April.
    6. Umer Zaman, 2023. "Seizing Momentum on Climate Action: Nexus between Net-Zero Commitment Concern, Destination Competitiveness, Influencer Marketing, and Regenerative Tourism Intention," Sustainability, MDPI, vol. 15(6), pages 1-19, March.

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