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Determinants of Young Adult Consumers’ Environmentally and Socially Responsible Apparel Consumption

Author

Listed:
  • Tamara Vlastelica

    (Faculty of Organizational Sciences, University of Belgrade, 11010 Belgrade, Serbia)

  • Milica Kostić-Stanković

    (Faculty of Organizational Sciences, University of Belgrade, 11010 Belgrade, Serbia)

  • Tamara Rajić

    (Economics Institute a.d. Belgrade, 11000 Belgrade, Serbia)

  • Jelena Krstić

    (Economics Institute a.d. Belgrade, 11000 Belgrade, Serbia)

  • Tijana Obradović

    (Faculty of Organizational Sciences, University of Belgrade, 11010 Belgrade, Serbia)

Abstract

Social and environmental responsibility of apparel sector has been drawing rising attention of policymakers and researchers in recent years. One possible solution to curb the detrimental effects caused by the clothing industry is to invoke more responsible demand of its heavy users, such as young clothing customers. This study aims to examine a model of the determinants of environmentally and socially responsible clothing consumption of young adult customers in a developing economy. The study has been performed on a convenience sample of 439 respondents in Serbia, by means of structured online survey. Exploratory factor analysis (EFA), followed by two-step structural equation modeling procedure (SEM)—implying an examination of a measurement model, followed by testing of structural relationships—has been performed within data analysis. Results of the study indicate green consumption values as the most influential determinant of responsible apparel consumption, followed by conscious consumption and receptivity to green communication. Findings of the study contribute to the body of knowledge on responsible consumption and provide directions for practitioners and policymakers. Study limitations are noted and future research directions are provided.

Suggested Citation

  • Tamara Vlastelica & Milica Kostić-Stanković & Tamara Rajić & Jelena Krstić & Tijana Obradović, 2023. "Determinants of Young Adult Consumers’ Environmentally and Socially Responsible Apparel Consumption," Sustainability, MDPI, vol. 15(2), pages 1-18, January.
    • Handle: RePEc:gam:jsusta:v:15:y:2023:i:2:p:1057-:d:1027015
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    References listed on IDEAS

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    1. Dolores Gallardo-Vázquez, 2023. "Attributes influencing responsible tourism consumer choices: Sustainable local food and drink, health-related services, and entertainment," Oeconomia Copernicana, Institute of Economic Research, vol. 14(2), pages 645-686, June.
    2. Meike Rombach & David L. Dean & Christopher Gan, 2023. "“Soy Boy vs. Holy Cow”—Understanding the Key Factors Determining U.S. Consumers’ Preferences and Commitment to Plant-Based Milk Alternatives," Sustainability, MDPI, vol. 15(18), pages 1-14, September.

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