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“Soy Boy vs. Holy Cow”—Understanding the Key Factors Determining U.S. Consumers’ Preferences and Commitment to Plant-Based Milk Alternatives

Author

Listed:
  • Meike Rombach

    (Department of Land Management and Systems, Lincoln University, Lincoln 7647, New Zealand)

  • David L. Dean

    (Department of Agribusiness and Markets, Lincoln University, Lincoln 7647, New Zealand)

  • Christopher Gan

    (Financial and Business Systems, Lincoln University, Lincoln 7647, New Zealand)

Abstract

Plant-based milk products are ultra-processed food products that enjoy a positive reputation as being safe, healthy, ethical, and sustainable. The present study is focused on these products and addresses the product and brand managers of US food retailers. A consumer survey explores the factors explaining US consumers’ preferences for and commitment to plant-based milk and other plant-based milk products. Environmental concerns, food safety, health, and sustainability concerns are identified as relevant predictors for both consumer behaviors. In addition, animal welfare concerns are relevant, but only for product commitment.

Suggested Citation

  • Meike Rombach & David L. Dean & Christopher Gan, 2023. "“Soy Boy vs. Holy Cow”—Understanding the Key Factors Determining U.S. Consumers’ Preferences and Commitment to Plant-Based Milk Alternatives," Sustainability, MDPI, vol. 15(18), pages 1-14, September.
    • Handle: RePEc:gam:jsusta:v:15:y:2023:i:18:p:13715-:d:1239800
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    References listed on IDEAS

    as
    1. Tamara Vlastelica & Milica Kostić-Stanković & Tamara Rajić & Jelena Krstić & Tijana Obradović, 2023. "Determinants of Young Adult Consumers’ Environmentally and Socially Responsible Apparel Consumption," Sustainability, MDPI, vol. 15(2), pages 1-18, January.
    2. Meike Rombach & Xiaomeng Lucock & David L. Dean, 2023. "No Cow? Understanding US Consumer Preferences for Plant-Based over Regular Milk-Based Products," Sustainability, MDPI, vol. 15(14), pages 1-12, July.
    3. Ricardo J Hernandez & Constanza Miranda & Julian Goñi, 2020. "Empowering Sustainable Consumption by Giving Back to Consumers the ‘Right to Repair’," Sustainability, MDPI, vol. 12(3), pages 1-15, January.
    4. Hyo Jung (Julie) Chang & Nasir Rakib & Jaehan Min, 2023. "An Exploration of Transformative Learning Applied to the Triple Bottom Line of Sustainability for Fashion Consumers," Sustainability, MDPI, vol. 15(12), pages 1-14, June.
    Full references (including those not matched with items on IDEAS)

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