IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v15y2023i21p15344-d1268357.html
   My bibliography  Save this article

A Study of Solar Power Usage in the Southern Region of Pakistan

Author

Listed:
  • Syed Tauqeer Ahmed Hashmi

    (Department of Mathematics, NED University of Engineering and Technology, Karachi 75270, Pakistan)

  • Fahim Raees

    (Department of Mathematics, NED University of Engineering and Technology, Karachi 75270, Pakistan)

  • Mirza Mahmood Baig

    (Department of Mathematics, NED University of Engineering and Technology, Karachi 75270, Pakistan)

Abstract

Over the past two decades, significant progress has been observed in the energy sector. Solar power systems have emerged as a popular choice for both individuals and companies. Despite the country’s energy crisis and reliance on fossil fuels, the adoption rate of solar power systems in Pakistan remains slow. This research aims to develop a cost-effective model that can help consumers in Pakistan adopt solar power systems. The unified theory of acceptance and use of technology 2 (UTAUT2) served as the foundation for this research, which is used to understand and predict individuals’ acceptance of new technology. This study included an internet-based survey conducted among 200 respondents in the southern region of Pakistan. Deductive reasoning was used to analyse the data, and the structural equation model was utilised through SmartPLS 3 software to test the research hypothesis. The survey results revealed that effort expectancy and performance expectancy were not significantly associated with attitude towards use. However, all other factors, such as environmental belief, social influence, hedonic motivation, price value, and facilitating conditions used in the model, have positive and significant influences on the use of solar technology. The findings of this project also enable government and private sector organisations to optimise their planning and resources to promote environment-friendly energy, and they should work on significant factors such as cost, which is one of the most dominant indicators that can attract consumers to shift towards alternate energy resources. This study presents the first attempt to model the intention and behaviour of Pakistani consumers towards using solar technology with the help of UTAUT2.

Suggested Citation

  • Syed Tauqeer Ahmed Hashmi & Fahim Raees & Mirza Mahmood Baig, 2023. "A Study of Solar Power Usage in the Southern Region of Pakistan," Sustainability, MDPI, vol. 15(21), pages 1-17, October.
    • Handle: RePEc:gam:jsusta:v:15:y:2023:i:21:p:15344-:d:1268357
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/15/21/15344/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/15/21/15344/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Ahsan Akbar & Saqib Ali & Muhammad Azeem Ahmad & Minhas Akbar & Muhammad Danish, 2019. "Understanding the Antecedents of Organic Food Consumption in Pakistan: Moderating Role of Food Neophobia," IJERPH, MDPI, vol. 16(20), pages 1-20, October.
    2. Kuldeep Kumar, 2012. "A Beginner's Guide to Structural Equation Modeling, 3rd edn," Journal of the Royal Statistical Society Series A, Royal Statistical Society, vol. 175(3), pages 828-829, July.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Xin Shen & Xun Cao & Sonia Sadeghian Esfahani & Tayyaba Saleem, 2022. "Factors Influencing Consumers’ Purchase Intention on Cold Chain Aquatic Products under COVID-19: An Investigation in China," IJERPH, MDPI, vol. 19(8), pages 1-14, April.
    2. Raja Kifaya & Daniele Rama, 2023. "Determinants of organic tunisian purchasing behaviour: an application of the consumption values theory," Italian Journal of Marketing, Springer, vol. 2023(2), pages 161-177, June.
    3. Eric Osamudiamwen Aigbogun & Raihanah Ibrahim & Yusuf Yusufari & Uchenna Igbokwe & Chimelu Okongwu & Amina Abdulkarim & Hussaini Tijanni & Maina Modu & Rabiu Muhammad Fagge & Muyi Aina, 2023. "Impact of the COVID-19 Pandemic on Routine Immunization Programs in Northern Nigeria," Sustainability, MDPI, vol. 15(17), pages 1-21, August.
    4. Roh, Taewoo & Seok, Junhee & Kim, Yaeri, 2022. "Unveiling ways to reach organic purchase: Green perceived value, perceived knowledge, attitude, subjective norm, and trust," Journal of Retailing and Consumer Services, Elsevier, vol. 67(C).
    5. Sun, Bohan & Gao, Ke & Liu, Shuai & Wei, Qiaoqiao & Wang, Hui, 2023. "Assessing the performance and economic viability of solar home systems: A way forward towards clean energy exploration and consumption," Renewable Energy, Elsevier, vol. 208(C), pages 409-419.
    6. Zeng, Shihong & Tanveer, Arifa & Fu, Xiaolan & Gu, Yuxiao & Irfan, Muhammad, 2022. "Modeling the influence of critical factors on the adoption of green energy technologies," Renewable and Sustainable Energy Reviews, Elsevier, vol. 168(C).
    7. Giulia Raimondi & Claudio Imperatori & Mariantonietta Fabbricatore & David Lester & Michela Balsamo & Marco Innamorati, 2021. "Evaluating the Factor Structure of the Emotion Dysregulation Scale-Short (EDS-s): A Preliminary Study," IJERPH, MDPI, vol. 19(1), pages 1-10, December.
    8. Zanxin Wang & Saqib Ali & Ahsan Akbar & Farhan Rasool, 2020. "Determining the Influencing Factors of Biogas Technology Adoption Intention in Pakistan: The Moderating Role of Social Media," IJERPH, MDPI, vol. 17(7), pages 1-20, March.
    9. Cramer, Ina & Schröter, Iris & Roba, Diba Tabi & Wario, Hussein Tadicha & Mergenthaler, Marcus, 2023. "The Influence of Infant Food Packaging Design on Perceptions of Kenyan Consumers: Conjoint Analysis Combined with Eye Tracking," International Journal on Food System Dynamics, International Center for Management, Communication, and Research, vol. 14(04), December.
    10. Abdullah Tarinc & Arif Aytekin & Ozlem Tekin Ozbek & Gozde Seval Ergün & Ali Keles & Fatih Uslu & Huseyin Keles & Ozgur Yayla, 2023. "How Do Food Neophobia and Neophilia Moderate the Effect of Local Food Quality on Dining Satisfaction and Post-Dining Behavioral Intention in the Perspective of Sustainable Gastronomy Tourism?," Sustainability, MDPI, vol. 15(12), pages 1-18, June.
    11. Eiberg, Misja & Olsen, Rikke Fuglsang, 2022. "Too high or too low? the role of educational expectations for children in out-of-home care," Children and Youth Services Review, Elsevier, vol. 135(C).

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:15:y:2023:i:21:p:15344-:d:1268357. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.