IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v15y2023i20p14693-d1256892.html
   My bibliography  Save this article

Consumer Purchasing Power Prediction of Interest E-Commerce Based on Cost-Sensitive Support Vector Machine

Author

Listed:
  • Rendao Ye

    (School of Economics, Hangzhou Dianzi University, Hangzhou 310018, China)

  • Mengyao Yang

    (School of Economics, Hangzhou Dianzi University, Hangzhou 310018, China)

  • Peng Sun

    (School of Economics, Hangzhou Dianzi University, Hangzhou 310018, China)

Abstract

The traditional e-commerce business chain is being reconstructed around the content of short videos and live streams, and the interest e-commerce is thriving as a new trend in the e-commerce industry. Diversified content promotes the rapid development of interest e-commerce. For consumers, their preferences for different content reflect their consumption level to a certain extent. The purpose of this study is to accurately predict the purchasing power level with the consumer content preference, and provide new ideas for interest e-commerce business. In this paper, the new swarm intelligence algorithm is used to find the optimal misclassification cost, and three cost-sensitive models are established. On this basis, the content preference of interest e-commerce consumers is used to predict the level of purchasing power. The results show that the content preference of interest e-commerce consumers, such as “fashion”, “photography” and “interpretation”, have a significant effect on the prediction of purchasing power at the 95% confidence level. The accuracies of the optimized cost-sensitive support vector machine in predicting consumer purchasing power are all above 0.9, and the highest is 0.9792. This study effectively alleviates the problem that the classification results tend to be biased towards negative samples, especially when the imbalanced rate of the sample is high. It not only provides researchers with an efficient parameter optimization method, but also reflects the relationship between consumer content preference and purchasing power, providing data support for interest e-commerce operations.

Suggested Citation

  • Rendao Ye & Mengyao Yang & Peng Sun, 2023. "Consumer Purchasing Power Prediction of Interest E-Commerce Based on Cost-Sensitive Support Vector Machine," Sustainability, MDPI, vol. 15(20), pages 1-17, October.
    • Handle: RePEc:gam:jsusta:v:15:y:2023:i:20:p:14693-:d:1256892
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/15/20/14693/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/15/20/14693/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Rana Muhammad Adnan & Hong-Liang Dai & Reham R. Mostafa & Kulwinder Singh Parmar & Salim Heddam & Ozgur Kisi, 2022. "Modeling Multistep Ahead Dissolved Oxygen Concentration Using Improved Support Vector Machines by a Hybrid Metaheuristic Algorithm," Sustainability, MDPI, vol. 14(6), pages 1-23, March.
    2. Weiwei Huo & Weier Li & Chao Sun & Qiang Ren & Guoqing Gong, 2022. "Research on Fuel Cell Fault Diagnosis Based on Genetic Algorithm Optimization of Support Vector Machine," Energies, MDPI, vol. 15(6), pages 1-15, March.
    3. Xiwen Cui & Shaojun E & Dongxiao Niu & Bosong Chen & Jiaqi Feng, 2021. "Forecasting of Carbon Emission in China Based on Gradient Boosting Decision Tree Optimized by Modified Whale Optimization Algorithm," Sustainability, MDPI, vol. 13(21), pages 1-18, November.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Shi, Changfeng & Zhi, Jiaqi & Yao, Xiao & Zhang, Hong & Yu, Yue & Zeng, Qingshun & Li, Luji & Zhang, Yuxi, 2023. "How can China achieve the 2030 carbon peak goal—a crossover analysis based on low-carbon economics and deep learning," Energy, Elsevier, vol. 269(C).
    2. Jiang, Deyin & Chen, Tianyu & Xie, Juanzhang & Cui, Weimin & Song, Bifeng, 2023. "A mechanical system reliability degradation analysis and remaining life estimation method——With the example of an aircraft hatch lock mechanism," Reliability Engineering and System Safety, Elsevier, vol. 230(C).
    3. Danqi Su & Jiayang Zheng & Junjie Ma & Zizhe Dong & Zhangjie Chen & Yanzhou Qin, 2023. "Application of Machine Learning in Fuel Cell Research," Energies, MDPI, vol. 16(11), pages 1-32, May.
    4. Gang Hu & Jiao Wang & Min Li & Abdelazim G. Hussien & Muhammad Abbas, 2023. "EJS: Multi-Strategy Enhanced Jellyfish Search Algorithm for Engineering Applications," Mathematics, MDPI, vol. 11(4), pages 1-32, February.
    5. Yue Ren & Chunhua Jin & Shu Fang & Li Yang & Zixuan Wu & Ziyang Wang & Rui Peng & Kaiye Gao, 2023. "A Comprehensive Review of Key Technologies for Enhancing the Reliability of Lithium-Ion Power Batteries," Energies, MDPI, vol. 16(17), pages 1-38, August.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:15:y:2023:i:20:p:14693-:d:1256892. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.