Fashioning the Circular Economy with Disruptive Marketing Tactics Mimicking Fast Fashion’s Exploitation of Social Capital: A Case Study Exploring the Innovative Fashion Rental Business Model “Wardrobe”
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- Fehrer, Julia A. & Wieland, Heiko, 2021. "A systemic logic for circular business models," Journal of Business Research, Elsevier, vol. 125(C), pages 609-620.
- Baek, Eunsoo & Oh, Ga-Eun (Grace), 2021. "Diverse values of fashion rental service and contamination concern of consumers," Journal of Business Research, Elsevier, vol. 123(C), pages 165-175.
- Elena E. Karpova & Iva Jestratijevic & JuYoung Lee & Juanjuan Wu, 2022. "An Ethnographic Study of Collaborative Fashion Consumption: The Case of Temporary Clothing Swapping," Sustainability, MDPI, vol. 14(5), pages 1-17, February.
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Keywords
circular economy; fashion; disruptive innovation; social capital; renting; celebrity; influencers;All these keywords.
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