IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v15y2023i17p13048-d1228537.html
   My bibliography  Save this article

COVID-19 Perceived Risk, Travel Risk Perceptions and Hotel Staying Intention: Hotel Hygiene and Safety Practices as a Moderator

Author

Listed:
  • Chih-Ching Teng

    (Department of Restaurant, Hotel and Institutional Management, Fu Jen Catholic University, New Taipei City 242, Taiwan)

  • Ya-Jen Cheng

    (Department of Restaurant, Hotel and Institutional Management, Fu Jen Catholic University, New Taipei City 242, Taiwan)

  • Wen-Shen Yen

    (Department of Restaurant, Hotel and Institutional Management, Fu Jen Catholic University, New Taipei City 242, Taiwan)

  • Ping-Yu Shih

    (Department of Restaurant, Hotel and Institutional Management, Fu Jen Catholic University, New Taipei City 242, Taiwan)

Abstract

The global hotel and tourism business has been significantly affected by the COVID-19 pandemic, prompting governments and researchers to explore ways for mitigation. Within this particular setting, this study investigation centers on Taiwan at a crucial phase of the pandemic. It utilizes the uncertainty avoidance theory and the protection motive theory to analyze the impact of perceived risk associated with COVID-19, perceptions of travel risk, and hotel hygiene and safety practices on the intention to stay in those hotels. A total of 500 valid survey responses were obtained from travelers in Taiwan during the nationwide level 3 alert for COVID-19 in 2021, via the cluster sampling technique. Using SPSS 25.0 and AMOS 22.0, the reliability and validity test as well as structure equation analysis were used to examine the proposed model. Analytical results indicate that perceived risk of COVID-19 positively affects travel risk perceptions, which in turn negatively affects hotel staying intention. Moreover, travel risk perceptions mediate the relationship between perceived risk of COVID-19 and hotel staying intention. The findings of this study indicate that there is a strong moderating effect of hotel hygiene and safety practices on the link between travel risk perceptions and hotel staying intention, highlighting the importance of these practices in influencing individuals’ decisions to remain at a hotel. The results of this study provide valuable insights into the management of tourism crises, specifically emphasizing the need for prioritizing safety and hygiene measures throughout the post-COVID era. These findings underline the importance of effectively managing perceptions of travel risks and maintaining high standards of hotel hygiene in order to enhance the likelihood of tourists’ intent to stay at a hotel. Furthermore, this study presents an in-depth strategy for hoteliers and practitioners to navigate the road to recovery, consequently facilitating the revitalization of the sector and offering valuable perspectives for future research investigations.

Suggested Citation

  • Chih-Ching Teng & Ya-Jen Cheng & Wen-Shen Yen & Ping-Yu Shih, 2023. "COVID-19 Perceived Risk, Travel Risk Perceptions and Hotel Staying Intention: Hotel Hygiene and Safety Practices as a Moderator," Sustainability, MDPI, vol. 15(17), pages 1-17, August.
    • Handle: RePEc:gam:jsusta:v:15:y:2023:i:17:p:13048-:d:1228537
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/15/17/13048/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/15/17/13048/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Ivanova, Maya & Ivanov, Ivan Krasimirov & Ivanov, Stanislav Hristov, 2020. "Travel behaviour after the pandemic: the case of Bulgaria," SocArXiv 36rkb, Center for Open Science.
    2. Larissa Neuburger & Roman Egger, 2021. "Travel risk perception and travel behaviour during the COVID-19 pandemic 2020: a case study of the DACH region," Current Issues in Tourism, Taylor & Francis Journals, vol. 24(7), pages 1003-1016, April.
    3. Asa Boholm, 1998. "Comparative studies of risk perception: a review of twenty years of research," Journal of Risk Research, Taylor & Francis Journals, vol. 1(2), pages 135-163, April.
    4. Wang, Jie & Liu-Lastres, Bingjie & Ritchie, Brent W. & Mills, Deborah J., 2019. "Travellers' self-protections against health risks: An application of the full Protection Motivation Theory," Annals of Tourism Research, Elsevier, vol. 78(C), pages 1-1.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. José F Baños-Pino & David Boto-García & Eduardo Del Valle & Inés Sustacha, 2023. "The impact of COVID-19 on tourists’ length of stay and daily expenditures," Tourism Economics, , vol. 29(2), pages 437-459, March.
    2. Takumi Tagashira, 2023. "Signal effect of a targeted travel subsidy on consumer behavior during the coronavirus disease 2019 pandemic," Marketing Letters, Springer, vol. 34(3), pages 483-496, September.
    3. Sariişik Mehmet & Ceylan Veli & Kapucuoğlu Mustafa İnanç, 2023. "Impact of the COVID-19 pandemic on travel behavior: A case study of domestic inbound travelers in Turkey," European Journal of Tourism, Hospitality and Recreation, Sciendo, vol. 13(2), pages 211-224, December.
    4. Nicolás C. Bronfman & Luis Abdón Cifuentes & Michael L. deKay & Henry H. Willis, 2007. "Accounting for Variation in the Explanatory Power of the Psychometric Paradigm: The Effects of Aggregation and Focus," Journal of Risk Research, Taylor & Francis Journals, vol. 10(4), pages 527-554, June.
    5. Walters, Gabby & Magor, Thomas & Kelly, Sarah & Wallin, Ann, 2022. "Cruising through a pandemic: Or not?," Annals of Tourism Research, Elsevier, vol. 97(C).
    6. NaHyun Lee & Bong-Seok Kim, 2023. "Differences of Host Country-Destination Image Assessment for International Students According to Risk Perception in COVID-19 Tourism," SAGE Open, , vol. 13(3), pages 21582440231, July.
    7. Farooq, Ali & Laato, Samuli & Islam, A.K.M. Najmul & Isoaho, Jouni, 2021. "Understanding the impact of information sources on COVID-19 related preventive measures in Finland," Technology in Society, Elsevier, vol. 65(C).
    8. Hamid Mahmood Gelaidan & Abdullah Al-Swidi & Muhammad Haroon Hafeez, 2023. "Studying the Joint Effects of Perceived Service Quality, Perceived Benefits, and Environmental Concerns in Sustainable Travel Behavior: Extending the TPB," Sustainability, MDPI, vol. 15(14), pages 1-22, July.
    9. Aven, Terje & Renn, Ortwin, 2018. "Improving government policy on risk: Eight key principles," Reliability Engineering and System Safety, Elsevier, vol. 176(C), pages 230-241.
    10. Chan, Elisa K., 2023. "Pandemic experience and locus of protection," Annals of Tourism Research, Elsevier, vol. 100(C).
    11. Shoji Ohtomo & Yukio Hirose & Cees J.H. Midden, 2011. "Cultural differences of a dual-motivation model on health risk behaviour," Journal of Risk Research, Taylor & Francis Journals, vol. 14(1), pages 85-96, January.
    12. Combs, Elizabeth K. & Crouse, Sean R. & Bell, Katherine D. & Truong, Dothang, 2024. "Willingness to Fly during the COVID-19 pandemic," Journal of Air Transport Management, Elsevier, vol. 117(C).
    13. Jiuchang Wei & Weiwei Zhu & Dora Marinova & Fei Wang, 2017. "Household adoption of smog protective behavior: a comparison between two Chinese cities," Journal of Risk Research, Taylor & Francis Journals, vol. 20(7), pages 846-867, July.
    14. Ziyang Li & Qianwei Ying & Yuying Chen & Xuehui Zhang, 2020. "Managerial risk appetite and asymmetry cost behavior: evidence from China," Accounting and Finance, Accounting and Finance Association of Australia and New Zealand, vol. 60(5), pages 4651-4692, December.
    15. Qin Yang & Young-Chan Lee, 2021. "Why Do People Hide Knowledge in the Online Knowledge Community? An Integrated Framework of Protection Motivation, Self-Determination, and Social Exchange Beliefs," Sustainability, MDPI, vol. 13(17), pages 1-24, September.
    16. Yunfan Wu & Keita Kinoshita & Yi Zhang & Rena Kagami & Shintaro Sato, 2022. "Influence of COVID-19 Crisis on Motivation and Hiking Intention of Gen Z in China: Perceived Risk and Coping Appraisal as Moderators," IJERPH, MDPI, vol. 19(8), pages 1-21, April.
    17. Kristen Tappenden, 2014. "The district of North Vancouver’s landslide management strategy: role of public involvement for determining tolerable risk and increasing community resilience," Natural Hazards: Journal of the International Society for the Prevention and Mitigation of Natural Hazards, Springer;International Society for the Prevention and Mitigation of Natural Hazards, vol. 72(2), pages 481-501, June.
    18. Ying Zhu & Xiaowei Wen & May Chu & Gongliang Zhang & Xuefan Liu, 2021. "Consumers’ Food Safety Risk Communication on Social Media Following the Suan Tang Zi Accident: An Extended Protection Motivation Theory Perspective," IJERPH, MDPI, vol. 18(15), pages 1-19, July.
    19. Isabell Handler, 2022. "Can Senior Travelers Save Japanese Hot Springs? A Psychographic Segmentation of Visitors and Their Intention to Visit Onsen Establishments during COVID-19," Sustainability, MDPI, vol. 14(4), pages 1-18, February.
    20. Josephine, Faass & Michael, Lahr, 2007. "Towards a More Holistic Understanding of American Support for Genetically Modified Crops: An Examination of Influential Factors Using a Binomial Dependent Variable," MPRA Paper 6124, University Library of Munich, Germany.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:15:y:2023:i:17:p:13048-:d:1228537. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.