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Barriers and Levers in the Development of the Value Chain of Organic Vegetables in Romania

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  • Iulia Sorina Dan

    (Department of Economic Sciences, University of Agricultural Sciences and Veterinary Medicine of Cluj-Napoca, 400372 Cluj-Napoca, Romania)

  • Ionel Mugurel Jitea

    (Department of Economic Sciences, University of Agricultural Sciences and Veterinary Medicine of Cluj-Napoca, 400372 Cluj-Napoca, Romania)

Abstract

As people become more and more aware of health issues, environmental protection, and climate change, there is a major shift to organic food consumption in our society. Among the main organic products consumed, we highlight vegetables because they are a major source of vitamins and minerals. The paper aims to carry out an analysis of the value chain of organic vegetables in Romania. This study presents the results of the analysis of the value chain of organic vegetables regarding aspects such as chain mapping, governance structure, and chain modernization. Data were collected through semi-structured interviews with key chain actors. The research shows that the value chain of organic vegetables in Romania is simple and short; in 45.5% of cases, there is only a distributor between the producer and the final customer. The processing function being poorly developed, 90% of the vegetables get to be marketed fresh. The study identified the main barriers to the development of this system, namely low demand for organic products and high legislative volatility. Key actors also suggested some levers to overcome barriers, such as campaigns to inform and educate consumers about organic products and their benefits and better targeted public policies.

Suggested Citation

  • Iulia Sorina Dan & Ionel Mugurel Jitea, 2023. "Barriers and Levers in the Development of the Value Chain of Organic Vegetables in Romania," Sustainability, MDPI, vol. 15(16), pages 1-17, August.
    • Handle: RePEc:gam:jsusta:v:15:y:2023:i:16:p:12321-:d:1216201
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    References listed on IDEAS

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    Cited by:

    1. Arman Poureisa & Yuhanis Abdul Aziz & Siew-Imm Ng, 2024. "Swipe to Sustain: Exploring Consumer Behaviors in Organic Food Purchasing via Instagram Social Commerce," Sustainability, MDPI, vol. 16(6), pages 1-23, March.
    2. Giucă Andreea Daniela & Berevoianu Rozi & Ilie Diana Maria, 2024. "The Dynamics of Trade in Vegetables in Romania," Proceedings of the International Conference on Business Excellence, Sciendo, vol. 18(1), pages 1563-1570.

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