IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v15y2023i12p9728-d1173777.html
   My bibliography  Save this article

A Study on the Audience Psychological Effects of “Cloud Tourism” Based on Webcast: A New Mechanism for Sustainable Development in the Tourism

Author

Listed:
  • Kedi Gong

    (School of International Economics and Management, Beijing Technology and Business University, Beijing 102401, China)

  • Lu Tian

    (School of International Economics and Management, Beijing Technology and Business University, Beijing 102401, China)

  • Junyi Wu

    (Institute of International Governance, Guangdong University of Foreign Studies, Guangzhou 510515, China)

  • Ziming Luo

    (School of Media and Design, Beijing Technology and Business University, Beijing 102401, China)

  • Quanhong Xu

    (School of Finance and Economics, Jimei University, Xiamen 361000, China)

Abstract

In recent years, ”cloud tourism” has developed rapidly and has gained a wide audience, gradually becoming a new operation form of sustainable development in tourism. However, research on the audience perception, psychological needs, and behavior in this area is still in its infancy. Taking the tourism webcast on the Chinese Weibo platform as an example, this paper constructs a cognitive-emotional model of Chinese tourists’ “cloud tourism” and explores the impact mechanism of “cloud tourism” on audience behavioral willingness by drawing on the “cognitive-emotional” theory combined with text analysis and grounded theory. The findings suggest that “cloud tourism” can satisfy the audience’s cognitive needs to a certain extent, but the experiential nature of tourism is far from sufficient, and it is difficult to realize the essence of tourism. In the future, “cloud tourism” still needs to continuously exert positive effects, becoming a visual presentation of traditional tourism and a novel operation form of sustainable development.

Suggested Citation

  • Kedi Gong & Lu Tian & Junyi Wu & Ziming Luo & Quanhong Xu, 2023. "A Study on the Audience Psychological Effects of “Cloud Tourism” Based on Webcast: A New Mechanism for Sustainable Development in the Tourism," Sustainability, MDPI, vol. 15(12), pages 1-15, June.
    • Handle: RePEc:gam:jsusta:v:15:y:2023:i:12:p:9728-:d:1173777
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/15/12/9728/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/15/12/9728/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Buonincontri, P. & Morvillo, A. & Okumus, F. & van Niekerk, M., 2017. "Managing the experience co-creation process in tourism destinations: Empirical findings from Naples," Tourism Management, Elsevier, vol. 62(C), pages 264-277.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Yunxin Peng & Adel A. Zadeh & Sheila M. Puffer, 2023. "Unearthing the Construction Industry’s Awareness of and Reactions to the Global Sand Crisis," Sustainability, MDPI, vol. 15(21), pages 1-17, November.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Sardaro, Ruggiero & La Sala, Piermichele & De Pascale, Gianluigi & Faccilongo, Nicola, 2021. "The conservation of cultural heritage in rural areas: Stakeholder preferences regarding historical rural buildings in Apulia, southern Italy," Land Use Policy, Elsevier, vol. 109(C).
    2. Cucari, Nicola & Wankowicz, Ewa & Esposito De Falco, Salvatore, 2019. "Rural tourism and Albergo Diffuso: A case study for sustainable land-use planning," Land Use Policy, Elsevier, vol. 82(C), pages 105-119.
    3. Felicitas Evangelista & Maria Estela Varua & Vivienne Saverimuttu & Rina Datt & Hugh Pattinson & Karina Wardle & Anna Evangelista, 2022. "Antecedents and Outcomes of Service Co-Creation in the Sharing Economy," SAGE Open, , vol. 12(2), pages 21582440221, May.
    4. Mihaela Simona Moise & Irene Gil-Saura & María-Eugenia Ruiz-Molina, 2020. "Implications of Value Co-Creation in Green Hotels: The Moderating Effect of Trip Purpose and Generational Cohort," Sustainability, MDPI, vol. 12(23), pages 1-20, November.
    5. Agnieszka Izabela Baruk & Mateusz Grzesiak, 2020. "Cooperation between Final Purchasers and Offerors in the Online and Offline Environments vs. the Benefits Derived by Active Purchasers," Sustainability, MDPI, vol. 12(24), pages 1-23, December.
    6. Hussam Al Halbusi & Pedro Jimenez Estevez & Tan Eleen & T. Ramayah & Md Uzir Hossain Uzir, 2020. "The Roles of The Physical Environment, Social Servicescape, Co-Created Value, and Customer Satisfaction in Determining Tourists’ Citizenship Behavior: Malaysian Cultural and Creative Industries," Sustainability, MDPI, vol. 12(8), pages 1-23, April.
    7. Mariana Carvalho & Elisabeth Kastenholz & Maria João Carneiro, 2021. "Pairing Co-Creation with Food and Wine Experiences—A Holistic Perspective of Tourist Experiences in Dão, a Portuguese Wine Region," Sustainability, MDPI, vol. 13(23), pages 1-25, December.
    8. Hannes Thees & Harald Pechlaner & Natalie Olbrich & Arne Schuhbert, 2020. "The Living Lab as a Tool to Promote Residents’ Participation in Destination Governance," Sustainability, MDPI, vol. 12(3), pages 1-27, February.
    9. Linda D. Hollebeek & Moira K. Clark & Wafa Hammedi & René Arvola, 2021. "Cocreated brand value: theoretical model and propositions," Journal of Brand Management, Palgrave Macmillan, vol. 28(4), pages 413-428, July.
    10. Dina Lončarić & Marina Perišić Prodan & Lidija Bagarić, 2018. "The Relationship Between Tourism Experience Co-Creation, Life Satisfaction and Behavioural Intentions," Central European Business Review, Prague University of Economics and Business, vol. 2018(4), pages 1-14.
    11. Shafinar Ismail & Mohammed `Izzudin Ismail & Putri Aliah Mohd Hidzir & Suharni Rahmat & Suzila Ismail, 2023. "Moderating Effect of WAQF for Tourism Sustainability in Malaysia: A Mixed-Method Approach," Information Management and Business Review, AMH International, vol. 15(4), pages 16-30.
    12. Natalia Rubio & Nieves Villaseñor & MªJesús Yagüe, 2020. "Sustainable Co-Creation Behavior in a Virtual Community: Antecedents and Moderating Effect of Participant’s Perception of Own Expertise," Sustainability, MDPI, vol. 12(19), pages 1-19, October.
    13. Fan, Hua & Gao, Wei & Han, Bing, 2023. "Are AI chatbots a cure-all? The relative effectiveness of chatbot ambidexterity in crafting hedonic and cognitive smart experiences," Journal of Business Research, Elsevier, vol. 156(C).
    14. Tianning Lan & Zhiyue Zheng & Di Tian & Rui Zhang & Rob Law & Mu Zhang, 2021. "Resident-Tourist Value Co-Creation in the Intangible Cultural Heritage Tourism Context: The Role of Residents’ Perception of Tourism Development and Emotional Solidarity," Sustainability, MDPI, vol. 13(3), pages 1-20, January.
    15. Yongzhong Yang & Shuangji Liu & Xiaoting Song, 2023. "The Co-creation of Museum Experience Value From the Perspective of Visitor Motivation," SAGE Open, , vol. 13(4), pages 21582440231, October.
    16. Hao Zhang & Taeyoung Cho & Huanjiong Wang & Quansheng Ge, 2018. "The Influence of Cross-Cultural Awareness and Tourist Experience on Authenticity, Tourist Satisfaction and Acculturation in World Cultural Heritage Sites of Korea," Sustainability, MDPI, vol. 10(4), pages 1-14, March.
    17. Mariana Carvalho & Elisabeth Kastenholz & Maria João Carneiro, 2021. "Interaction as a Central Element of Co-Creative Wine Tourism Experiences—Evidence from Bairrada , a Portuguese Wine-Producing Region," Sustainability, MDPI, vol. 13(16), pages 1-20, August.
    18. Barbara Iannone & Liliana Marcella, 2019. "The Brand Value in a New Concept of Hotel: The Albergo Diffuso Sextantio Case," International Business Research, Canadian Center of Science and Education, vol. 12(9), pages 81-93, September.
    19. Fan, Daisy X.F. & Hsu, Cathy H.C. & Lin, Bingna, 2020. "Tourists’ experiential value co-creation through online social contacts: Customer-dominant logic perspective," Journal of Business Research, Elsevier, vol. 108(C), pages 163-173.
    20. Patricia P. Iglesias-Sánchez & Pilar López-Delgado & Marisol B. Correia & Carmen Jambrino-Maldonado, 2020. "How do external openness and R&D activity influence open innovation management and the potential contribution of social media in the tourism and hospitality industry?," Information Technology & Tourism, Springer, vol. 22(2), pages 297-323, June.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:15:y:2023:i:12:p:9728-:d:1173777. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.