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Tourists’ Motivation in Wetland Destinations: Gornje Podunavlje Special Nature Reserve Case Study (Mura-Drava-Danube Transboundary Biosphere Reserve)

Author

Listed:
  • Vladimir Stojanović

    (Department of Geography, Tourism and Hotel Management, Faculty of Sciences, University of Novi Sad, 21000 Novi Sad, Serbia
    Novi Sad School of Business, 21000 Novi Sad, Serbia)

  • Maja Mijatov Ladičorbić

    (Department of Geography, Tourism and Hotel Management, Faculty of Sciences, University of Novi Sad, 21000 Novi Sad, Serbia)

  • Aleksandra S. Dragin

    (Department of Geography, Tourism and Hotel Management, Faculty of Sciences, University of Novi Sad, 21000 Novi Sad, Serbia
    Novi Sad School of Business, 21000 Novi Sad, Serbia)

  • Marija Cimbaljević

    (Department of Geography, Tourism and Hotel Management, Faculty of Sciences, University of Novi Sad, 21000 Novi Sad, Serbia)

  • Sanja Obradović

    (Department of Geography, Tourism and Hotel Management, Faculty of Sciences, University of Novi Sad, 21000 Novi Sad, Serbia)

  • Dragan Dolinaj

    (Department of Geography, Tourism and Hotel Management, Faculty of Sciences, University of Novi Sad, 21000 Novi Sad, Serbia)

  • Tamara Jovanović

    (Department of Geography, Tourism and Hotel Management, Faculty of Sciences, University of Novi Sad, 21000 Novi Sad, Serbia)

  • Anđelija Ivkov-Džigurski

    (Department of Geography, Tourism and Hotel Management, Faculty of Sciences, University of Novi Sad, 21000 Novi Sad, Serbia)

  • Jelena Dunjić

    (Department of Geography, Tourism and Hotel Management, Faculty of Sciences, University of Novi Sad, 21000 Novi Sad, Serbia)

  • Milena Nedeljković Knežević

    (Department of Geography, Tourism and Hotel Management, Faculty of Sciences, University of Novi Sad, 21000 Novi Sad, Serbia)

  • Vladimir Marković

    (Department of Geography, Tourism and Hotel Management, Faculty of Sciences, University of Novi Sad, 21000 Novi Sad, Serbia)

Abstract

The main objectives of this research were twofold: firstly, to evaluate tourists’ perception of Gornje Podunavlje Special Nature Reserve, one of the four significant protected areas within the Serbian part of Mura-Drava-Danube Biosphere Reserve, and secondly, to identify the motivations behind tourists’ visits to wetlands and their overall satisfaction with the visits. In addition, this study was also focused on the relationships between aforementioned constructs and tourists’ socio-demographic characteristics and visit characteristics. Finally, this study attempts to address the relationships between tourists’ motives for their visit, their image perception and satisfaction. The research findings showed that each of the three remaining factors had significant relationships with Satisfaction and experience. The research was conducted in the form of the survey in the period between May 2020 and April 2022 on the sample of 216 visitors. The research findings showed that each of three remaining factors had significant relationships with Satisfaction and experience. Relationships are also found between identified improvement requirements, Motivation for spending time particularly in wetlands, and perceived biodiversity image. Finally, there are significant relationships between duration of the visit with Satisfaction and experience and Motivation for spending time in nature and future behavior. Practical implications of the research results might be beneficial for managers of wetland destinations, in order to improve the offer in line with tourists’ preferences.

Suggested Citation

  • Vladimir Stojanović & Maja Mijatov Ladičorbić & Aleksandra S. Dragin & Marija Cimbaljević & Sanja Obradović & Dragan Dolinaj & Tamara Jovanović & Anđelija Ivkov-Džigurski & Jelena Dunjić & Milena Nede, 2023. "Tourists’ Motivation in Wetland Destinations: Gornje Podunavlje Special Nature Reserve Case Study (Mura-Drava-Danube Transboundary Biosphere Reserve)," Sustainability, MDPI, vol. 15(12), pages 1-21, June.
    • Handle: RePEc:gam:jsusta:v:15:y:2023:i:12:p:9598-:d:1171438
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    References listed on IDEAS

    as
    1. Anson T. H. Ma & Alice S. Y. Chow & Lewis T. O. Cheung & Karen M. Y. Lee & Shuwen Liu, 2018. "Impacts of Tourists’ Sociodemographic Characteristics on the Travel Motivation and Satisfaction: The Case of Protected Areas in South China," Sustainability, MDPI, vol. 10(10), pages 1-21, September.
    2. Pei Lin & Lili Chen & Zeshun Luo, 2022. "Analysis of Tourism Experience in Haizhu National Wetland Park Based on Web Text," Sustainability, MDPI, vol. 14(5), pages 1-16, March.
    3. Yoonjeong Jeong & Seweryn Zielinski & Ji-soon Chang & Seong-il Kim, 2018. "Comparing Motivation-Based and Motivation-Attitude-Based Segmentation of Tourists Visiting Sensitive Destinations," Sustainability, MDPI, vol. 10(10), pages 1-16, October.
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    Cited by:

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