IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v15y2022i1p538-d1018134.html
   My bibliography  Save this article

An Integrated Approach with CLFPR-Based ANP and Fuzzy TOPSIS for Evaluating Business Performance of Rural Homestays: Study from China

Author

Listed:
  • Lei-Yi Peng

    (Faculty of Tourism, Zhejiang Business College, Hangzhou 310053, China)

  • Hong Xu

    (Zhejiang Consulting Co., Ltd. of Development & Planning, Zhejiang Development & Planning Institute, Hangzhou 310030, China)

  • Jia Lu

    (Faculty of Tourism, Zhejiang Business College, Hangzhou 310053, China)

  • Jian-Ji Luo

    (Department of Tourism, Hangzhou Vocational School of Tourism, Hangzhou 310052, China)

  • Hui-Hua Zhan

    (Faculty of Tourism, Zhejiang Business College, Hangzhou 310053, China)

Abstract

Given the high importance of the performance of rural homestays to the local economy, this study aims to fill the gap in homestay performance research and make rural homestays more competitive and sustainable after the coronavirus disease epidemic (COVID-19). Integrating a consistent linguistic fuzzy preference relations-based analytic network process (CLFPR-based ANP) and a fuzzy technique for order performance by similarity to ideal solution (TOPSIS), this study constructs a comprehensive evaluation model of the performance of rural homestays and empirically analyzes homestay performance in Zhejiang. The results show the following: (1) Among the criteria’s weights by CLFPR-based ANP, homestay operation and management, service quality, and homestay geist and community co-prosperity should be given much more attention; the importance of factors regarding the environment and building of rural homestays is gradually weakening. (2) In light of ranking alternatives based on performance evaluation by fuzzy TOPSIS, the homestay with the optimal performance has been found, which practitioners can use as a benchmark. Therefore, the priorities of these criteria further deepen the understanding of the performance of rural homestays and underline the development direction for practitioners. Simultaneously, in terms of feasibility and reliability, the integrated approach comprises a beneficial attempt and becomes an effective evaluation tool for practitioners to improve effectiveness.

Suggested Citation

  • Lei-Yi Peng & Hong Xu & Jia Lu & Jian-Ji Luo & Hui-Hua Zhan, 2022. "An Integrated Approach with CLFPR-Based ANP and Fuzzy TOPSIS for Evaluating Business Performance of Rural Homestays: Study from China," Sustainability, MDPI, vol. 15(1), pages 1-24, December.
    • Handle: RePEc:gam:jsusta:v:15:y:2022:i:1:p:538-:d:1018134
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/15/1/538/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/15/1/538/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Nawhath Thanvisitthpon, 2021. "Statistically Validated Component- and Indicator-Level Requirements for Sustainable Thai Homestay Businesses," Sustainability, MDPI, vol. 13(2), pages 1-17, January.
    2. Wagner, Marcus, 2010. "The role of corporate sustainability performance for economic performance: A firm-level analysis of moderation effects," Ecological Economics, Elsevier, vol. 69(7), pages 1553-1560, May.
    3. Lei-Yi Peng & Jia Lu & Jian-Ji Luo & Yu-Xuan Wang, 2022. "A Combination of FDM, DEMATEL, and DANP for Disclosing the Interrelationship of Influencing Factors in Rural Homestay Business: Empirical Evidence from China," Sustainability, MDPI, vol. 14(16), pages 1-21, August.
    4. Zain ul Abedin Janjua & Gengeswari Krishnapillai & Mobashar Rahman, 2021. "A Systematic Literature Review of Rural Homestays and Sustainability in Tourism," SAGE Open, , vol. 11(2), pages 21582440211, April.
    5. Tsung-Yu Chou, 2022. "A Hybrid FMCDM Approach for the Evaluation and Selection of Homestays," IJERPH, MDPI, vol. 19(14), pages 1-21, July.
    6. Athanasios Kolios & Varvara Mytilinou & Estivaliz Lozano-Minguez & Konstantinos Salonitis, 2016. "A Comparative Study of Multiple-Criteria Decision-Making Methods under Stochastic Inputs," Energies, MDPI, vol. 9(7), pages 1-21, July.
    7. Brush, Candida G. & Vanderwerf, Pieter A., 1992. "A comparison of methods and sources for obtaining estimates of new venture performance," Journal of Business Venturing, Elsevier, vol. 7(2), pages 157-170, March.
    8. Nazli ERSOY, 2017. "Performance Measurement in Retail Industry By Using A Multi-Criteria Decision Making Methods," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, vol. 17(4), pages 539-551.
    9. Laura Parte & Pilar Alberca, 2021. "Business Performance and Sustainability in Cultural and Rural Tourism Destinations," Mathematics, MDPI, vol. 9(8), pages 1-23, April.
    10. Hang Ma & Siyu Huang & Mohan Wang & Chungshing Chan & Xiaoyu Lin, 2022. "Evaluating Tourist Experience of Rural Homestays in Coastal Areas by Importance–Performance Analysis: A Case Study of Homestay in Dapeng New District, Shenzhen, China," Sustainability, MDPI, vol. 14(11), pages 1-18, May.
    11. Herrera-Viedma, E. & Herrera, F. & Chiclana, F. & Luque, M., 2004. "Some issues on consistency of fuzzy preference relations," European Journal of Operational Research, Elsevier, vol. 154(1), pages 98-109, April.
    12. Yi-Chung Hu & Jen-Hung Wang & Ru-Yu Wang, 2012. "Evaluating the Performance of Taiwan Homestay Using Analytic Network Process," Mathematical Problems in Engineering, Hindawi, vol. 2012, pages 1-24, August.
    13. Brunella Arru & Roberto Furesi & Fabio A. Madau & Pietro Pulina, 2019. "Recreational Services Provision and Farm Diversification: A Technical Efficiency Analysis on Italian Agritourism," Agriculture, MDPI, vol. 9(2), pages 1-15, February.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Lei-Yi Peng & Jia Lu & Jian-Ji Luo & Yu-Xuan Wang, 2022. "A Combination of FDM, DEMATEL, and DANP for Disclosing the Interrelationship of Influencing Factors in Rural Homestay Business: Empirical Evidence from China," Sustainability, MDPI, vol. 14(16), pages 1-21, August.
    2. Xin Zhang & Jiaming Liu & He Zhu & Zongcai Huang & Shuying Zhang & Ping Li, 2021. "A Comparative Study of Customer Perceptions of Urban and Rural Bed and Breakfasts in Beijing: An Analysis of Online Reviews," Sustainability, MDPI, vol. 13(20), pages 1-15, October.
    3. Thi Yen Pham & Gi-Tae Yeo, 2019. "Evaluation of Transshipment Container Terminals’ Service Quality in Vietnam: From the Shipping Companies’ Perspective," Sustainability, MDPI, vol. 11(5), pages 1-14, March.
    4. Eleni Dimitriadou & Asimina Kouriati & Sofia Karampela & Anna Tafidou & Thomas Bournaris, 2023. "The Three Dimensions of Small Accommodation Businesses and Their Efficiency," Tourism and Hospitality, MDPI, vol. 4(3), pages 1-16, August.
    5. Bice Cavallo, 2019. "Coherent weights for pairwise comparison matrices and a mixed-integer linear programming problem," Journal of Global Optimization, Springer, vol. 75(1), pages 143-161, September.
    6. Rohit Agrawal & Vishal A. Wankhede & Anil Kumar & Sunil Luthra, 2021. "Analysing the roadblocks of circular economy adoption in the automobile sector: Reducing waste and environmental perspectives," Business Strategy and the Environment, Wiley Blackwell, vol. 30(2), pages 1051-1066, February.
    7. Bürgel, Oliver & Fier, Andreas & Licht, Georg & Murray, Gordon & Nerlinger, Eric A., 1998. "The internationalisation of British and German start-up companies in high-technology industries," ZEW Discussion Papers 98-34, ZEW - Leibniz Centre for European Economic Research.
    8. Zahra, Shaker A., 1996. "Technology strategy and new venture performance: A study of corporate-sponsored and independent biotechnology ventures," Journal of Business Venturing, Elsevier, vol. 11(4), pages 289-321, July.
    9. Fiaz Ahmad Sulehri & Saba Sharif, 2022. "The Impact of Firm Sustainability on Firm Growth: Evidence from USA," Journal of Policy Research (JPR), Research Foundation for Humanity (RFH), vol. 8(2), pages 1-15, August.
    10. Lee, Gilsoo & Cho, Sam Yul & Arthurs, Jonathan & Lee, Eun Kyung, 2020. "Celebrity CEO, identity threat, and impression management: Impact of celebrity status on corporate social responsibility," Journal of Business Research, Elsevier, vol. 111(C), pages 69-84.
    11. Kokaraki, Nikoleta & Hopfe, Christina J. & Robinson, Elaine & Nikolaidou, Elli, 2019. "Testing the reliability of deterministic multi-criteria decision-making methods using building performance simulation," Renewable and Sustainable Energy Reviews, Elsevier, vol. 112(C), pages 991-1007.
    12. Lerner, Miri & Brush, Candida & Hisrich, Robert, 1997. "Israeli women entrepreneurs: An examination of factors affecting performance," Journal of Business Venturing, Elsevier, vol. 12(4), pages 315-339, July.
    13. Wenxi (Bella) Bai & Ivan Ka Wai Lai & Jose Weng Chou Wong, 2023. "Memorable Tourism Experience Research: A Systematic Citation Review (2009–2021)," SAGE Open, , vol. 13(4), pages 21582440231, December.
    14. Michael O. Ukoba & Ogheneruona E. Diemuodeke & Mohammed Alghassab & Henry I. Njoku & Muhammad Imran & Zafar A. Khan, 2020. "Composite Multi-Criteria Decision Analysis for Optimization of Hybrid Renewable Energy Systems for Geopolitical Zones in Nigeria," Sustainability, MDPI, vol. 12(14), pages 1-27, July.
    15. Block, Joern & Wagner, Marcus, 2014. "Ownership versus management effects on corporate social responsibility concerns in large family and founder firms," Journal of Family Business Strategy, Elsevier, vol. 5(4), pages 339-346.
    16. Maria Ripollés & Andreu Blesa, 2020. "And yet, non-equity cooperative entries do improve international performance: uncovering the role of networks’ social capital," Small Business Economics, Springer, vol. 55(3), pages 761-776, October.
    17. Moliterni, Fabio, 2018. "Do Global Financial Markets Capitalise Sustainability? Evidence of a Quick Reversal," SAS: Society and Sustainability 274853, Fondazione Eni Enrico Mattei (FEEM).
    18. Khavul, Susanna & Pérez-Nordtvedt, Liliana & Wood, Eric, 2010. "Organizational entrainment and international new ventures from emerging markets," Journal of Business Venturing, Elsevier, vol. 25(1), pages 104-119, January.
    19. Hidemichi Fujii & Kazuyuki Iwata & Shinji Kaneko & Shunsuke Managi, 2013. "Corporate Environmental and Economic Performance of Japanese Manufacturing Firms: Empirical Study for Sustainable Development," Business Strategy and the Environment, Wiley Blackwell, vol. 22(3), pages 187-201, March.
    20. Paul Tae-Woo Lee & Cheng-Wei Lin & Yi-Shih Chung, 2014. "Comparison analysis for subjective and objective weights of financial positions of container shipping companies," Maritime Policy & Management, Taylor & Francis Journals, vol. 41(3), pages 241-250, May.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:15:y:2022:i:1:p:538-:d:1018134. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.