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Crowd Models for Last Mile Delivery in an Emerging Economy

Author

Listed:
  • Ahmad Alharbi

    (Management School, University of Sheffield, Sheffield S10 1FL, UK)

  • Chantal Cantarelli

    (Management School, University of Sheffield, Sheffield S10 1FL, UK)

  • Andrew Brint

    (Management School, University of Sheffield, Sheffield S10 1FL, UK)

Abstract

The dramatic rise in online shopping means that the last mile delivery (LMD) task is becoming extremely important. However, last mile delivery faces many economic, social, and environmental challenges. A fast-growing innovative solution is Crowd Logistics Delivery (CLD). This study investigates how CLD is meeting these challenges in a rapidly emerging economy (Saudi Arabia). It uses semi-structured interviews to analyse CLD from the perspectives of multiple stakeholders, focusing on its implementation, benefits to different stakeholders, and its limitations. While the findings of this study broadly support the work of other studies in this area, it provides several new insights. It observed three different business models being used for CLD: B2B, B2C, and C2C. It identified the internal success factors of each business model, including registration, assigning orders, compensation, and the payment model. It revealed the motivations for stakeholders to use CLD as a last mile delivery solution, such as LMD-related benefits and the social impact on society. In addition, the study highlighted the four main challenges these CLD implementations face that impede their success: legislation, availability of supply/drivers, trust, and culture. These results add to the rapidly expanding field of CLD.

Suggested Citation

  • Ahmad Alharbi & Chantal Cantarelli & Andrew Brint, 2022. "Crowd Models for Last Mile Delivery in an Emerging Economy," Sustainability, MDPI, vol. 14(3), pages 1-20, January.
    • Handle: RePEc:gam:jsusta:v:14:y:2022:i:3:p:1401-:d:734718
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    References listed on IDEAS

    as
    1. Mehmann, Jens & Frehe, Volker & Teuteberg, Frank, 2015. "Crowd Logistics − A Literature Review and Maturity Model," Chapters from the Proceedings of the Hamburg International Conference of Logistics (HICL), in: Kersten, Wolfgang & Blecker, Thorsten & Ringle, Christian M. (ed.), Innovations and Strategies for Logistics and Supply Chains: Technologies, Business Models and Risk Management. Proceedings of the Hamburg Internationa, volume 20, pages 117-145, Hamburg University of Technology (TUHH), Institute of Business Logistics and General Management.
    2. Jagienka Rześny-Cieplińska & Agnieszka Szmelter-Jarosz, 2019. "Assessment of the Crowd Logistics Solutions—The Stakeholders’ Analysis Approach," Sustainability, MDPI, vol. 11(19), pages 1-26, September.
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    Cited by:

    1. Snežana Tadić & Mladen Krstić & Željko Stević & Miloš Veljović, 2023. "Locating Collection and Delivery Points Using the p -Median Location Problem," Logistics, MDPI, vol. 7(1), pages 1-17, February.
    2. Mohamed Amr Sultan & Tomaž Kramberger & Mahmoud Barakat & Ahmed Hussein Ali, 2023. "Barriers to Applying Last-Mile Logistics in the Egyptian Market: An Extension of the Technology Acceptance Model," Sustainability, MDPI, vol. 15(17), pages 1-25, August.
    3. Akbari, Morteza & Foroudi, Pantea & Zaman Fashami, Rahime & Mahavarpour, Nasrin & Khodayari, Maryam, 2022. "Let us talk about something: The evolution of e-WOM from the past to the future," Journal of Business Research, Elsevier, vol. 149(C), pages 663-689.
    4. Ana Bricia Galindo-Muro & Riccardo Cespi & Stephany Isabel Vallarta-Serrano, 2023. "Applications of Electric Vehicles in Instant Deliveries," Energies, MDPI, vol. 16(4), pages 1-18, February.
    5. Marco Bortolini & Francesca Calabrese & Francesco Gabriele Galizia, 2022. "Crowd Logistics: A Survey of Successful Applications and Implementation Potential in Northern Italy," Sustainability, MDPI, vol. 14(24), pages 1-17, December.
    6. Aleksandra Stanković & Milan Andrejić & Vukašin Pajić & Milorad Kilibarda & Dragan Djurdjević, 2023. "A Novel Survey-QFD-WASPAS Methodological Approach for Designing Crowd Storage Platforms: A Case Study of Serbia," Sustainability, MDPI, vol. 15(10), pages 1-32, May.

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