IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v14y2022i2p1005-d726385.html
   My bibliography  Save this article

An Empirical Study of How Both Environmental Awareness and Interest in Artwork Can Be Incorporated into the Interior Design of Urban Hotels

Author

Listed:
  • Jeongah Kim

    (College of Engineering, Keimyung University, Daegu 42601, Korea)

  • Eungoo Kang

    (Business and Technology, DBA, Saint Mary’s University of Minnesota, Minneapolis, MN 55404, USA)

Abstract

Prior studies on urban hotel service settings show that the positive response to the lobby artwork and interior design in a hotel is a performance determinant since it directly impacts the orientation of green customers’ preferences who form a significant part of the primary and secondary consumers outcome of emotional satisfaction. In addition, it elaborates on the importance of marketing strategy based on hotel interior design for urban hotels intending to increase customer loyalty. For this reason, the present study collected a total of 330 South Korean participants to identify the mediating role of hotel lobby interior design and artworks between green customers’ preferences and hotel loyalty. The survey instrument designed for the current study included 15 questions to test the hypotheses and a path analysis using AMOS 24.0 was conducted as the main tool to determine the relationship key factors. According to our statistical findings, it is acceptable to relate the customers’ environmental awareness with interest in artwork in the hotel lobby due to the first impression created. The artwork gives a general perception of the value and quality that the consumer is likely to gain by interacting with the available products and services. It is also valid to indicate that the customers’ environmental awareness closely relates to their preference for interior design to develop customer loyalty. Therefore, we conclude that the environmental awareness and hotel loyalty factors impact the marketing strategy and segmentation process used for the urban hotels that deal with green customers with unique and exclusive needs.

Suggested Citation

  • Jeongah Kim & Eungoo Kang, 2022. "An Empirical Study of How Both Environmental Awareness and Interest in Artwork Can Be Incorporated into the Interior Design of Urban Hotels," Sustainability, MDPI, vol. 14(2), pages 1-22, January.
    • Handle: RePEc:gam:jsusta:v:14:y:2022:i:2:p:1005-:d:726385
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/14/2/1005/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/14/2/1005/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Eun-Jung Woo & Eungoo Kang, 2021. "Employee Environmental Capability and Its Relationship with Corporate Culture," Sustainability, MDPI, vol. 13(16), pages 1-22, August.
    2. Lisa Melander, 2017. "Achieving Sustainable Development by Collaborating in Green Product Innovation," Business Strategy and the Environment, Wiley Blackwell, vol. 26(8), pages 1095-1109, December.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Lorenzo Ardito & Antonio Messeni Petruzzelli & Federica Pascucci & Enzo Peruffo, 2019. "Inter‐firm R&D collaborations and green innovation value: The role of family firms' involvement and the moderating effects of proximity dimensions," Business Strategy and the Environment, Wiley Blackwell, vol. 28(1), pages 185-197, January.
    2. Pierre‐Xavier Meschi & Anne Norheim‐Hansen, 2020. "Partner‐diversity effects on alliance termination in the early stage of green alliance formation: Empirical evidence from carbon‐emission reduction projects in Latin America," Business Strategy and the Environment, Wiley Blackwell, vol. 29(1), pages 250-261, January.
    3. Carolina Villamil & Sophie Hallstedt, 2021. "Sustainabilty integration in product portfolio for sustainable development: Findings from the industry," Business Strategy and the Environment, Wiley Blackwell, vol. 30(1), pages 388-403, January.
    4. Sofia Gomes & Micaela Pinho & João M. Lopes, 2024. "From environmental sustainability practices to green innovations: Evidence from small and medium‐sized manufacturing companies," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 31(3), pages 1677-1687, May.
    5. Mohammad Jamal Bataineh & Pedro Sánchez‐Sellero & Fayssal Ayad, 2024. "Green is the new black: How research and development and green innovation provide businesses a competitive edge," Business Strategy and the Environment, Wiley Blackwell, vol. 33(2), pages 1004-1023, February.
    6. Amber Batwara & Vikram Sharma & Mohit Makkar & Antonio Giallanza, 2022. "An Empirical Investigation of Green Product Design and Development Strategies for Eco Industries Using Kano Model and Fuzzy AHP," Sustainability, MDPI, vol. 14(14), pages 1-35, July.
    7. Linda Kusumaning Wedari & Amir Moradi‐Motlagh & Christine Jubb, 2023. "The moderating effect of innovation on the relationship between environmental and financial performance: Evidence from high emitters in Australia," Business Strategy and the Environment, Wiley Blackwell, vol. 32(1), pages 654-672, January.
    8. Zhiqiang Zhou & Wenyan Liu & Pengfei Cheng & Zhenjin Li, 2022. "The Impact of the Digital Economy on Enterprise Sustainable Development and Its Spatial-Temporal Evolution: An Empirical Analysis Based on Urban Panel Data in China," Sustainability, MDPI, vol. 14(19), pages 1-23, September.
    9. Paulius Šūmakaris & Renata Korsakienė & Deniss Ščeulovs, 2021. "Determinants of Energy Efficient Innovation: A Systematic Literature Review," Energies, MDPI, vol. 14(22), pages 1-20, November.
    10. Hadjielias, Elias & Christofi, Michael & Vrontis, Demetris & Khan, Huda, 2022. "Social impact through family firms’ interorganizational relationships within a community and a cooperative: An embedded view of stewardship," Journal of Business Research, Elsevier, vol. 139(C), pages 584-601.
    11. Aihua Wu & Tianfu Li, 2020. "Gaining sustainable development by green supply chain innovation: Perspectives of specific investments and stakeholder engagement," Business Strategy and the Environment, Wiley Blackwell, vol. 29(3), pages 962-975, March.
    12. Paulius Šūmakaris & Kristina Kovaitė & Renata Korsakienė, 2023. "An Integrated Approach to Evaluating Eco-Innovation Strategies from the Perspective of Strategic Green Transformation: A Case of the Lithuanian Furniture Industry," Sustainability, MDPI, vol. 15(11), pages 1-33, June.
    13. Graça Miranda Silva & Paulo J. Gomes & Joseph Sarkis, 2019. "The role of innovation in the implementation of green supply chain management practices," Business Strategy and the Environment, Wiley Blackwell, vol. 28(5), pages 819-832, July.
    14. Enrique Acebo & José‐Ángel Miguel‐Dávila & Mariano Nieto, 2021. "External stakeholder engagement: Complementary and substitutive effects on firms' eco‐innovation," Business Strategy and the Environment, Wiley Blackwell, vol. 30(5), pages 2671-2687, July.
    15. Usama Awan & Shazia Nauman & Robert Sroufe, 2021. "Exploring the effect of buyer engagement on green product innovation: Empirical evidence from manufacturers," Business Strategy and the Environment, Wiley Blackwell, vol. 30(1), pages 463-477, January.
    16. Peter S. Hofman & Constantin Blome & Martin C. Schleper & Nachiappan Subramanian, 2020. "Supply chain collaboration and eco‐innovations: An institutional perspective from China," Business Strategy and the Environment, Wiley Blackwell, vol. 29(6), pages 2734-2754, September.
    17. Andersén, Jim, 2021. "A relational natural-resource-based view on product innovation: The influence of green product innovation and green suppliers on differentiation advantage in small manufacturing firms," Technovation, Elsevier, vol. 104(C).
    18. Samuel Ogbeibu & Charbel Jose Chiappetta Jabbour & James Gaskin & Abdelhak Senadjki & Mathew Hughes, 2021. "Leveraging STARA competencies and green creativity to boost green organisational innovative evidence: A praxis for sustainable development," Business Strategy and the Environment, Wiley Blackwell, vol. 30(5), pages 2421-2440, July.
    19. Yunhui Zhao & Chuanli Zhao & Yi Guo & Hongyan Sheng & Taiwen Feng, 2021. "Green supplier integration and environmental innovation in Chinese firms: The joint effect of governance mechanism and trust," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 28(1), pages 169-183, January.
    20. Yu‐Xiang Yen, 2018. "Buyer–supplier collaboration in green practices: The driving effects from stakeholders," Business Strategy and the Environment, Wiley Blackwell, vol. 27(8), pages 1666-1678, December.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:14:y:2022:i:2:p:1005-:d:726385. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.