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Approach to Regional Tourism Potential Assessment in View of Cross-Sectoral Ecosystem Development

Author

Listed:
  • Leyla Gamidullaeva

    (Department of Marketing, Commerce and Service, Penza State University, 40 Krasnaya Str., 440026 Penza, Russia)

  • Sergey Vasin

    (Department of Economic Theory and International Relations, Penza State University, 40 Krasnaya Str., 440026 Penza, Russia)

  • Tatyana Tolstykh

    (Department of Industrial Strategy, National University of Science & Technology (MISIS), 119049 Moscow, Russia
    Department of Industrial Economics, Plekhanov Russian University of Economics (REU), 117997 Moscow, Russia)

  • Svetlana Zinchenko

    (Department of Marketing, Commerce and Service, Penza State University, 40 Krasnaya Str., 440026 Penza, Russia)

Abstract

The regional tourism industry along with its various components and stakeholders involved in the development of regional tourism products (TP) and the value chain can be interpreted as ecosystems. A concept of creating a regional cross-sectoral ecosystem is presented and described. It brings together all interested parties (actors), including government authorities and various business representatives. The approaches to determining the level of attractiveness of a region for the formation of a tourism ecosystem based on the assessment of its tourism potential (TP) are the research subject. The research methodology presents an algorithm for assessing the tourism ecosystem formation attractiveness through assessment of key performance indicators assessing territorial TP. The purpose of the study is to develop strategic guidelines for increasing the efficiency of using tourism potential to form a regional ecosystem (a case study of the Penza Region). The conducted analysis has highlighted strategies (institutional; business image; cultural and educational; innovation and technology) that determine the key vectors for the development of tourism potential of the Penza Region.

Suggested Citation

  • Leyla Gamidullaeva & Sergey Vasin & Tatyana Tolstykh & Svetlana Zinchenko, 2022. "Approach to Regional Tourism Potential Assessment in View of Cross-Sectoral Ecosystem Development," Sustainability, MDPI, vol. 14(22), pages 1-24, November.
  • Handle: RePEc:gam:jsusta:v:14:y:2022:i:22:p:15476-:d:979691
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    References listed on IDEAS

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    2. Tatyana Tolstykh & Leyla Gamidullaeva & Nadezhda Shmeleva, 2021. "Universities as Knowledge Integrators and Cross-Industry Ecosystems: Self-Organizational Perspective," SAGE Open, , vol. 11(1), pages 21582440209, February.
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