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Exploring Worldwide Wardrobes to Support Reuse in Consumers’ Clothing Systems

Author

Listed:
  • Dieuwertje de Wagenaar

    (Wageningen Corporate Value Creation, Circular Fashion Lab, 6700 HB Wageningen, The Netherlands)

  • Joris Galama

    (Wageningen Economic Research, 6708 PB Wageningen, The Netherlands)

  • Siet J. Sijtsema

    (Wageningen Economic Research, 6708 PB Wageningen, The Netherlands)

Abstract

Extending the use of garments is often seen as an important strategy to decrease the impact of the fashion industry. However, currently there are a lack of data on and understanding of consumers’ wardrobes. This study explores consumers’ wardrobes internationally, and we aim to explore the total amount, unused and second-hand garments in order to develop interventions to support reuse. Through an online course, data were gathered in a survey about the content of participants’ wardrobes, counting the amounts of garments in predefined categories, and the amount of unused and second-hand garments thereof. Differences were found between clothing categories, age groups and gender for unused and second-hand garments. Between nationalities only differences were found for second-hand garments. These insights are supportive to targeted interventions for gender and age groups related to specific categories of (unused and second-hand) garments, to elongate the practical service life of garments, support consumers’ sustainable clothing decisions and in the end reduce consumption. Additionally, this exploration provides insights how to improve international monitoring and the value of digital wardrobe studies. Recommendations are provided, especially focused on interventions to support motivations, capabilities, and opportunities to improve reuse. Ultimately, through consumers’ wardrobes this study supports the next steps towards a more circular clothing system.

Suggested Citation

  • Dieuwertje de Wagenaar & Joris Galama & Siet J. Sijtsema, 2022. "Exploring Worldwide Wardrobes to Support Reuse in Consumers’ Clothing Systems," Sustainability, MDPI, vol. 14(1), pages 1-16, January.
    • Handle: RePEc:gam:jsusta:v:14:y:2022:i:1:p:487-:d:716833
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    References listed on IDEAS

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    1. Juana Camacho-Otero & Casper Boks & Ida Nilstad Pettersen, 2018. "Consumption in the Circular Economy: A Literature Review," Sustainability, MDPI, vol. 10(8), pages 1-25, August.
    2. Wencke Gwozdz & Kristian Steensen Nielsen & Tina Müller, 2017. "An Environmental Perspective on Clothing Consumption: Consumer Segments and Their Behavioral Patterns," Sustainability, MDPI, vol. 9(5), pages 1-27, May.
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    Cited by:

    1. Wenjun Guo & Eunyoung Kim, 2023. "Categorizing Chinese Consumers’ Behavior to Identify Factors Related to Sustainable Clothing Consumption," Sustainability, MDPI, vol. 15(7), pages 1-18, April.
    2. José Magano & Tiago Brandão & Catarina Delgado & Vera Vale, 2024. "Brand Love, Attitude, and Environmental Cause Knowledge: Sustainable Blue Jeans Consumer Behavior," Sustainability, MDPI, vol. 16(5), pages 1-18, February.
    3. Pereira, Ana M. & Ceballos, Lina M. & Mejía-Gil, María Claudia, 2024. "Second opportunities for clothing products: motivations to purchase second-hand clothes," TEC Empresarial, School of Business, Costa Rica Institute of Technology (ITCR), vol. 18(1), pages 101-117.
    4. Wenjun Guo & Eunyoung Kim, 2023. "Identifying Factors Influencing Consumers’ Choice of Disposal Channels Regarding Children’s Clothing in China," Sustainability, MDPI, vol. 15(16), pages 1-17, August.

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