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The Nexus between Environmentally Sustainable Practices, Green Satisfaction, and Customer Citizenship Behavior in Eco-Friendly Hotels: Social Exchange Theory Perspective

Author

Listed:
  • Ahmed Hassan Abdou

    (Social Studies Department, College of Arts, King Faisal University, Al-Ahsa 31982, Saudi Arabia
    Hotel Studies Department, Faculty of Tourism and Hotels, Mansoura University, Mansoura 35516, Egypt)

  • Thowayeb H. Hassan

    (Social Studies Department, College of Arts, King Faisal University, Al-Ahsa 31982, Saudi Arabia
    Tourism Studies Department, Faculty of Tourism and Hotel Management, Helwan University, Helwan P.O. Box 12612, Egypt)

  • Amany E. Salem

    (Social Studies Department, College of Arts, King Faisal University, Al-Ahsa 31982, Saudi Arabia
    Tourism Studies Department, Faculty of Tourism and Hotel Management, Helwan University, Helwan P.O. Box 12612, Egypt)

  • Azzam Ibrahem Albakhit

    (Social Studies Department, College of Arts, King Faisal University, Al-Ahsa 31982, Saudi Arabia)

  • Muhanna Yousef Almakhayitah

    (Social Studies Department, College of Arts, King Faisal University, Al-Ahsa 31982, Saudi Arabia)

  • Wagih Salama

    (Social Studies Department, College of Arts, King Faisal University, Al-Ahsa 31982, Saudi Arabia
    Department of Hotel Studies, High Institute of Tourism and Hotels, Ismailia 41511, Egypt)

Abstract

Recently, with increasing customer awareness about environmental issues, guests staying in hotels and potential consumers are more and more concerned about environmentally sustainable practices and their associated consequences. From the hotel industry perspective, empirical studies conducted on the association between customer citizenship behavior (CCB) and environmentally sustainable practices (ESPs) with the existence of green satisfaction (GS) are scarce. Consequently, the primary aim of the current study is to investigate the impact of ESPs on GS and CCB in a sample of five-star eco-friendly hotels in Egypt, as well as exploring the potential mediative role of GS in the relationship between CCB and ESPs. Additionally, we attempt to empirically determine to what extent GS directly impacts CCB. The study suggests a conceptual model for testing four hypothesized relationships between ESPs, GS, and CCB. Structural equation modeling (SEM) with bootstrapping was employed for testing our hypotheses. The findings of the study confirmed the significant positive impacts of ESPs on GS and CCB. Further, GS significantly and positively affects CCB. Moreover, GS partially mediates the relationship between CCB and ESPs. Given the study findings, some practical implications for improving GS and boosting CCBs in the green/eco-friendly hotel industry context are suggested.

Suggested Citation

  • Ahmed Hassan Abdou & Thowayeb H. Hassan & Amany E. Salem & Azzam Ibrahem Albakhit & Muhanna Yousef Almakhayitah & Wagih Salama, 2022. "The Nexus between Environmentally Sustainable Practices, Green Satisfaction, and Customer Citizenship Behavior in Eco-Friendly Hotels: Social Exchange Theory Perspective," Sustainability, MDPI, vol. 14(19), pages 1-20, October.
    • Handle: RePEc:gam:jsusta:v:14:y:2022:i:19:p:12791-:d:935744
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    Cited by:

    1. Ahmed Hassan Abdou & Thowayeb H. Hassan & Amany E. Salem & Mohamed Ahmed Elsaied & Ahmed Anwar Elsaed, 2022. "Determinants and Consequences of Green Investment in the Saudi Arabian Hotel Industry," Sustainability, MDPI, vol. 14(24), pages 1-21, December.
    2. Magdy El-Sayed Hashish & Ahmed Hassan Abdou & Shaimaa Abo Khangar Mohamed & Ahmed Saleh Abo Elenain & Wagih Salama, 2022. "The Nexus between Green Perceived Quality, Green Satisfaction, Green Trust, and Customers’ Green Behavioral Intentions in Eco-Friendly Hotels: A Structural Equation Modeling Approach," IJERPH, MDPI, vol. 19(23), pages 1-21, December.
    3. Mohamed Ahmed Suliman & Ahmed Hassan Abdou & Moatazbellah Farid Ibrahim & Dayal Ali Waheer Al-Khaldy & Ashraf Mohamed Anas & Wael Mohamed Mahmoud Alrefae & Wagih Salama, 2023. "Impact of Green Transformational Leadership on Employees’ Environmental Performance in the Hotel Industry Context: Does Green Work Engagement Matter?," Sustainability, MDPI, vol. 15(3), pages 1-18, February.
    4. Akkhaporn Kokkhangplu & Wanida Onlamai & Tananat Chokpreedapanich & Kraisak Phikul, 2023. "What Predicts Behavioral Intention in Eco-Friendly Hotels? The Roles of Tourist’s Perceived Value and Satisfaction: A Case Study of Thailand," Sustainability, MDPI, vol. 15(4), pages 1-21, February.
    5. Maha Hassan Ahmed Salah & Ahmed Hassan Abdou & Thowayeb H. Hassan & Maha Abdul-Moniem Mohammed El-Amin & Adam Basheer Adam Kegour & Hanem Mostafa Mohamed Alboray & Amal Salah Darder Mohamed & Howayda , 2023. "Power of eWOM and Its Antecedents in Driving Customers’ Intention to Revisit: An Empirical Investigation on Five-Star Eco-Friendly Hotels in Saudi Arabia," Sustainability, MDPI, vol. 15(12), pages 1-21, June.
    6. Naveed Ahmad & Aqeel Ahmad & Irfan Siddique, 2024. "Beyond self‐interest: how altruistic values and human emotions drive brand advocacy in hospitality consumers through corporate social responsibility," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 31(3), pages 2439-2453, May.
    7. Hafidha Bettayeb & Mohammad Al-Hawari, 2024. "The Impact of Green Corporate Social Responsibility on Employee Green Well-being and Creativity," International Review of Management and Marketing, Econjournals, vol. 14(4), pages 191-201, July.

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