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Youth Awareness and Attitudes towards a Circular Economy to Achieve the Green Deal Goals

Author

Listed:
  • Damjan Krajnc

    (Faculty of Chemistry and Chemical Engineering, University of Maribor, Smetanova 17, SI-2000 Maribor, Slovenia)

  • Darko Kovačič

    (International Institute for the Implementation of Sustainable Development, MIITR, Trg Borisa Kidriča 5, SI-2000 Maribor, Slovenia)

  • Eva Žunec

    (International Institute for the Implementation of Sustainable Development, MIITR, Trg Borisa Kidriča 5, SI-2000 Maribor, Slovenia)

  • Kristijan Brglez

    (Faculty of Logistics, University of Maribor, Mariborska c. 7, SI-3000 Celje, Slovenia
    Faculty of Natural Sciences and Mathematics, University of Maribor, Koroška c. 160, SI-2000 Maribor, Slovenia)

  • Rebeka Kovačič Lukman

    (Faculty of Logistics, University of Maribor, Mariborska c. 7, SI-3000 Celje, Slovenia
    Faculty of Natural Sciences and Mathematics, University of Maribor, Koroška c. 160, SI-2000 Maribor, Slovenia)

Abstract

In order to approach a system change towards a circular economy model (CE) in Europe, the entrepreneurial activities of young people need to be encouraged to achieve the Green Deal (GD) goals. This article presents the evaluation results of young people’s awareness and attitudes towards the CE and the GD. The data used in this study was collected by surveying 286 young people from five European countries. The questionnaire covered four areas: (1) belief, (2) knowledge, (3) competence, and (4) young people’s ability to deal with the CE. Descriptive and exploratory factor analysis (EFA) was conducted to analyse the questionnaire on the basic factors that motivate young people to the CE and GD. A literature review was conducted to identify the main research concepts and connections. A review included two phases, the first encompassing a search through the Web of Science (WoS) Core Collection for research papers meaningful for further research, followed by Leximancer analysis. The analysis showed that young people believe in the principles and priorities of CE but do not receive enough support to participate and implement the priorities actively. Formal education does not provide enough knowledge to work in this field actively. They are primarily undecided about their understanding of the principles of CE. Responses to whether they can implement the project, business, or entrepreneurial ideas are also uninspiring. Young people do not see themselves as creators of change towards the CE. However, it is encouraging that they approach the CE from different angles and show responsible behaviour in everyday life. Young people’s ability to reason, think, evaluate, connect, and create new solutions for the CE is not enviable. Most respondents did not comment on their competence in concepts of the GD and CE. It is encouraging to know that they have already heard about the CE’s goals and action plan. Young people do not show significant skills in the practical implementation of CE principles. The analysis has shown that young people are particularly unable to reason, think, and evaluate in an entrepreneurial way when linking the CE to business opportunities. Relating them to business models and entrepreneurship also seems to be problematic. As a result, the majority of them are unable to design, develop, and create new business solutions.

Suggested Citation

  • Damjan Krajnc & Darko Kovačič & Eva Žunec & Kristijan Brglez & Rebeka Kovačič Lukman, 2022. "Youth Awareness and Attitudes towards a Circular Economy to Achieve the Green Deal Goals," Sustainability, MDPI, vol. 14(19), pages 1-25, September.
    • Handle: RePEc:gam:jsusta:v:14:y:2022:i:19:p:12050-:d:923521
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    References listed on IDEAS

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    1. Claudia Aparecida De Mattos & Thiago Lourenço Meira De Albuquerque, 2018. "Enabling Factors and Strategies for the Transition Toward a Circular Economy (CE)," Sustainability, MDPI, vol. 10(12), pages 1-18, December.
    2. Alan Murray & Keith Skene & Kathryn Haynes, 2017. "The Circular Economy: An Interdisciplinary Exploration of the Concept and Application in a Global Context," Journal of Business Ethics, Springer, vol. 140(3), pages 369-380, February.
    3. Rocio de la Torre & Bhakti S. Onggo & Canan G. Corlu & Maria Nogal & Angel A. Juan, 2021. "The Role of Simulation and Serious Games in Teaching Concepts on Circular Economy and Sustainable Energy," Energies, MDPI, vol. 14(4), pages 1-21, February.
    4. Saari, Ulla A. & Damberg, Svenja & Frömbling, Lena & Ringle, Christian M., 2021. "Sustainable consumption behavior of Europeans: The influence of environmental knowledge and risk perception on environmental concern and behavioral intention," Ecological Economics, Elsevier, vol. 189(C).
    5. Saskia Manshoven & Jeroen Gillabel, 2021. "Learning through Play: A Serious Game as a Tool to Support Circular Economy Education and Business Model Innovation," Sustainability, MDPI, vol. 13(23), pages 1-25, November.
    6. Elena Simina Lakatos & Viorel Dan & Lucian Ionel Cioca & Laura Bacali & Andreea Maria Ciobanu, 2016. "How Supportive Are Romanian Consumers of the Circular Economy Concept: A Survey," Sustainability, MDPI, vol. 8(8), pages 1-17, August.
    7. Anastazija Dimitrova & Antonín Vaishar & Milada Šťastná, 2021. "Preparedness of Young People for a Sustainable Lifestyle: Awareness and Willingness," Sustainability, MDPI, vol. 13(13), pages 1-20, June.
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    1. Ioannidis, Filippos & Kosmidou, Kyriaki & Papanastasiou, Dimitra, 2023. "Public awareness of renewable energy sources and Circular Economy in Greece," Renewable Energy, Elsevier, vol. 206(C), pages 1086-1096.
    2. Myriam Caratù & Valerio Brescia & Ilaria Pigliautile & Paolo Biancone, 2023. "Assessing Energy Communities’ Awareness on Social Media with a Content and Sentiment Analysis," Sustainability, MDPI, vol. 15(8), pages 1-28, April.
    3. Raysa Geaquinto Rocha & Arminda do Paço & Helena Alves & Pedro Dinis Gaspar, 2023. "The Portuguese Circular Entrepreneurial Ecosystem: Experts Advice on How to Overcome the Challenges," Sustainability, MDPI, vol. 15(5), pages 1-14, March.

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