The impact of online micro-influencers on behavioural intentions: The case of mobile phone customers in Ho Chi Minh City
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DOI: 10.46223/HCMCOUJS.econ.en.11.2.1309.2021
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References listed on IDEAS
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Keywords
behavioural intentions; micro-influencers; online opinion leaders; parasocial interactions; smartphone;All these keywords.
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