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Determining Factors Affecting Customer Intention to Use Rooftop Solar Photovoltaics in Indonesia

Author

Listed:
  • Dafit Bagus Maha Bekti

    (Industrial Engineering Department, BINUS Graduate Program—Master of Industrial Engineering, Bina Nusantara University, Jakarta 11480, Indonesia)

  • Yogi Tri Prasetyo

    (School of Industrial Engineering and Engineering Management, Mapúa University, 658 Muralla St., Intramuros, Manila 1002, Philippines)

  • Anak Agung Ngurah Perwira Redi

    (Industrial Engineering Department, BINUS Graduate Program—Master of Industrial Engineering, Bina Nusantara University, Jakarta 11480, Indonesia)

  • Arif S. Budiman

    (Industrial Engineering Department, BINUS Graduate Program—Master of Industrial Engineering, Bina Nusantara University, Jakarta 11480, Indonesia)

  • I Made Putra Loka Mandala

    (Industrial Engineering Department, BINUS Graduate Program—Master of Industrial Engineering, Bina Nusantara University, Jakarta 11480, Indonesia)

  • Angga Ranggana Putra

    (Department of Management, Universitas Pertamina, Jakarta 12220, Indonesia)

  • Satria Fadil Persada

    (School of Industrial Engineering and Engineering Management, Mapúa University, 658 Muralla St., Intramuros, Manila 1002, Philippines)

  • Reny Nadlifatin

    (Department of Information System, Institut Teknologi Sepuluh Nopember, Kampus ITS Sukolilo, Surabaya 60111, Indonesia)

  • Michael Nayat Young

    (School of Industrial Engineering and Engineering Management, Mapúa University, 658 Muralla St., Intramuros, Manila 1002, Philippines)

Abstract

Many developing countries on the equator, including Indonesia, have the potential for renewable and sustainable resources, such as solar energy. However, despite the enormous potential, the adoption level remains low. Previously, several studies discussed the potential, the feasibility, and the supporting policy of this technology, but none have been discussed from the customers’ perspective on a national scale. Therefore, this study attempts to determine the factors affecting the customers’ intention to use solar photovoltaics in Indonesia to develop a sustainable circular supply chain for renewable energy. This investigation was conducted based on integrating the unified theory of acceptance and use of technology 2 (UTAUT2) and the theory of planned behaviour (TPB). Furthermore, an online questionnaire was successfully distributed with a total of 208 participants. Structural equation modeling (SEM) was utilized to derive the causal relationships of the proposed hypotheses. The results indicated that price value (PV) has a positive relationship and a significant influence on attitude toward use (ATU), which leads to the behavioral intention (BI) to make the construct the most affecting factor. This is the first comprehensive study to analyze the intention to use rooftop solar panels based on the UTAUT2 and TPB framework. The successful approach to support photovoltaic use will bring less waste and strengthen the circular supply chain to support sustainable development.

Suggested Citation

  • Dafit Bagus Maha Bekti & Yogi Tri Prasetyo & Anak Agung Ngurah Perwira Redi & Arif S. Budiman & I Made Putra Loka Mandala & Angga Ranggana Putra & Satria Fadil Persada & Reny Nadlifatin & Michael Naya, 2021. "Determining Factors Affecting Customer Intention to Use Rooftop Solar Photovoltaics in Indonesia," Sustainability, MDPI, vol. 14(1), pages 1-13, December.
    • Handle: RePEc:gam:jsusta:v:14:y:2021:i:1:p:280-:d:712521
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    References listed on IDEAS

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    1. Setyawati, Dinita, 2020. "Analysis of perceptions towards the rooftop photovoltaic solar system policy in Indonesia," Energy Policy, Elsevier, vol. 144(C).
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    1. Jing Yu & Jicheng Liu & Jiakang Sun & Mengyu Shi, 2023. "Evolutionary Game of Digital-Driven Photovoltaic–Storage–Use Value Chain Collaboration: A Value Intelligence Creation Perspective," Sustainability, MDPI, vol. 15(4), pages 1-30, February.

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