IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v13y2021i9p5290-d551072.html
   My bibliography  Save this article

The Role of Corporate Ethical Management on Trade Relationship Trust and Commitment: B2B

Author

Listed:
  • Shiruo Fei

    (Department of Business Administration, Kyonggi University, Suwon 16227, Korea)

  • Chanho Kwon

    (Lecture of Business Administration, SoongEui Women’s College, Seoul 100042, Korea)

  • Changhyun Jin

    (Department of Business Administration, Kyonggi University, Suwon 16227, Korea)

Abstract

This study investigated whether three components of ethical management—awareness, operation, and practice—have a positive effect on corporate trust and relationship commitment in business-to-business (B2B) transactions. The study examined whether the trust formed in transactions, or relationship commitment, affects the establishment of long-term oriented relationships between companies. Further, it also aimed to determine the extent to which the authenticity of ethical management serves as a moderator that allows ethical management to influence outcome variables. The study’s sample comprised personnel (top management, management, and staff) from small- and medium-sized companies that transact with companies that mainly conduct B2B transactions. An empirical analysis was performed using data from 1323 returned questionnaires. Structural equation modeling was performed to test the hypotheses. The results showed that authenticity and the corporate ethical management components did not have moderating effects when they affected trust; however, in relationship commitment or a long-term oriented relationship, authenticity has a moderating effect when trust and commitment affect the long-term oriented relationship. This study’s empirical results contribute valuable data to the literature, as it is based on a survey conducted on actual personnel members of companies in B2B relationships.

Suggested Citation

  • Shiruo Fei & Chanho Kwon & Changhyun Jin, 2021. "The Role of Corporate Ethical Management on Trade Relationship Trust and Commitment: B2B," Sustainability, MDPI, vol. 13(9), pages 1-18, May.
  • Handle: RePEc:gam:jsusta:v:13:y:2021:i:9:p:5290-:d:551072
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/13/9/5290/pdf
    Download Restriction: no

    File URL: https://www.mdpi.com/2071-1050/13/9/5290/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Xavier Giroud & Holger M. Mueller, 2011. "Corporate Governance, Product Market Competition, and Equity Prices," Journal of Finance, American Finance Association, vol. 66(2), pages 563-600, April.
    2. Donaldson, Thomas & Dunfee, Thomas W., 1995. "Integrative Social Contracts Theory," Economics and Philosophy, Cambridge University Press, vol. 11(1), pages 85-112, April.
    3. MacMillan, Keith & Money, Kevin & Money, Arthur & Downing, Steve, 2005. "Relationship marketing in the not-for-profit sector: an extension and application of the commitment-trust theory," Journal of Business Research, Elsevier, vol. 58(6), pages 806-818, June.
    4. Kim, Keysuk & Frazier, Gary L., 1997. "Measurement of distributor commitment in industrial channels of distribution," Journal of Business Research, Elsevier, vol. 40(2), pages 139-154, October.
    5. Tjaša Štrukelj & Jelena Nikolić & Dejana Zlatanović & Simona Sternad Zabukovšek, 2020. "A Strategic Model for Sustainable Business Policy Development," Sustainability, MDPI, vol. 12(2), pages 1-28, January.
    6. Li, Zhichuan Frank & Lin, Shannon & Sun, Shuna & Tucker, Alan, 2018. "Risk-adjusted inside debt," Global Finance Journal, Elsevier, vol. 35(C), pages 12-42.
    7. Geyskens, I. & Steenkamp, J.E.B.M. & Scheer, L.K. & Kumar, N., 1996. "The effects of trust and interdependence on relationship commitment : A trans-Atlantic study," Other publications TiSEM ef7c8d6c-963d-4ee7-8576-9, Tilburg University, School of Economics and Management.
    8. Markus Beckmann & Stefan Hielscher & Ingo Pies, 2014. "Commitment Strategies for Sustainability: How Business Firms Can Transform Trade‐Offs Into Win–Win Outcomes," Business Strategy and the Environment, Wiley Blackwell, vol. 23(1), pages 18-37, January.
    9. Jeffrey L Coles & Zhichuan (Frank) Li & Albert Y Wang, 2018. "Industry Tournament Incentives," The Review of Financial Studies, Society for Financial Studies, vol. 31(4), pages 1418-1459.
    10. Mohammed T. Nuseir & Ahmad Ghandour, 2019. "Ethical issues in modern business management," International Journal of Procurement Management, Inderscience Enterprises Ltd, vol. 12(5), pages 592-605.
    11. Magdalena Marczewska & Adrianna Jaskanis & Mariusz Kostrzewski, 2020. "Knowledge, Competences and Competitive Advantage of the Green-Technology Companies in Poland," Sustainability, MDPI, vol. 12(21), pages 1-19, October.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Byungok Ahn & Boyoung Kim & Jongpil Yu, 2022. "Effects of Supplier’s Competitive Factors on Relationship Performance and Product Recommendation in Crop Protection Retail Sector," JRFM, MDPI, vol. 15(11), pages 1-17, November.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Huang, Minjie & Kubick, Thomas R. & Tseng, Kevin, 2021. "Technology spillovers and the duration of executive compensation," Journal of Banking & Finance, Elsevier, vol. 131(C).
    2. Mercedes Rodríguez-Fernández & Ana I. Gaspar-González & Eva M. Sánchez-Teba, 2020. "Does Diversity in Top Management Teams Contribute to Organizational Performance? The Response of the IBEX 35 Companies," Social Sciences, MDPI, vol. 9(4), pages 1-16, March.
    3. Andrejs Čirjevskis, 2020. "Valuing Reciprocal Synergies in Merger and Acquisition Deals Using the Real Option Analysis," Administrative Sciences, MDPI, vol. 10(2), pages 1-25, April.
    4. Jaehong Lee & Eunsoo Kim, 2019. "Foreign Monitoring and Predictability of Future Cash Flow," Sustainability, MDPI, vol. 11(18), pages 1-22, September.
    5. Paul Moon Sub Choi & Joung Hwa Choi & Chune Young Chung & Yun Joo An, 2020. "Corporate Governance and Capital Structure: Evidence from Sustainable Institutional Ownership," Sustainability, MDPI, vol. 12(10), pages 1-8, May.
    6. Zhichuan (Frank) Li & Caleb Thibodeau, 2019. "CSR-Contingent Executive Compensation Incentive and Earnings Management," Sustainability, MDPI, vol. 11(12), pages 1-12, June.
    7. Sebahattin Yıldız & Cebrail Meydan & İlknur Taştan Boz & Önder Sakal, 2019. "Do the Quota Applications for Women on Boards Improve Financial Performance," Sustainability, MDPI, vol. 11(21), pages 1-12, October.
    8. Frank Li & Taylor Morris & Brian Young, 2019. "The Effect of Corporate Visibility on Corporate Social Responsibility," Sustainability, MDPI, vol. 11(13), pages 1-16, July.
    9. Gang Chen & James J. Zhang & N. David Pifer, 2019. "Corporate Governance Structure, Financial Capability, and the R&D Intensity in Chinese Sports Sector: Evidence from Listed Sports Companies," Sustainability, MDPI, vol. 11(23), pages 1-19, November.
    10. Young Mok Choi & Kunsu Park, 2019. "Foreign Ownership, Agency Costs, and Long-Term Firm Growth: Evidence from Korea," Sustainability, MDPI, vol. 11(6), pages 1-17, March.
    11. Michael Yao-Ping Peng & Zhaohua Zhang & Hsin-Yi Yen & Shu-Mi Yang, 2019. "Dynamic Capabilities and Firm Performance in the High-Tech Industry: Quadratic and Moderating Effects under Differing Ambidexterity Levels," Sustainability, MDPI, vol. 11(18), pages 1-15, September.
    12. Feiran Dong & Yongzhen Xie & Linjun Cao, 2019. "Board Power Hierarchy, Corporate Mission, and Green Performance," Sustainability, MDPI, vol. 11(18), pages 1-27, September.
    13. Gianpaolo Abatecola & Matteo Cristofaro, 2019. "Ingredients of Sustainable CEO Behaviour: Theory and Practice," Sustainability, MDPI, vol. 11(7), pages 1-15, April.
    14. Alteren, Gro & Tudoran, Ana Alina, 2016. "Enhancing export performance: Betting on customer orientation, behavioral commitment, and communication," International Business Review, Elsevier, vol. 25(1), pages 370-381.
    15. Sharma, Kavita & Licsandru, Tana Cristina & Gupta, Suraksha & Aggarwal, Swati & Kanungo, Rama, 2020. "An investigation into corporate trust and its linkages," Journal of Business Research, Elsevier, vol. 117(C), pages 806-824.
    16. Yuan Li & Xiyuan Li & Qingmin Chen & Ying Xue, 2020. "Sustainable Career Development of Newly Hired Executives—A Dynamic Process Perspective," Sustainability, MDPI, vol. 12(8), pages 1-18, April.
    17. Edyta Bombiak & Anna Marciniuk-Kluska, 2019. "Socially Responsible Human Resource Management as a Concept of Fostering Sustainable Organization-Building: Experiences of Young Polish Companies," Sustainability, MDPI, vol. 11(4), pages 1-28, February.
    18. Alberto Sa Vinhas & Richard Gibbs, 2012. "Competitive channel relationship management: When resellers establish competing manufacturer relationships," Marketing Letters, Springer, vol. 23(3), pages 645-659, September.
    19. Daeheon Choi & Chune Young Chung & Changhyeon Park & Jason Young, 2019. "Sustainable Board of Directors: Evidence from the Research Productivity of Professors Serving on Boards in the Korean Market," Sustainability, MDPI, vol. 11(15), pages 1-14, August.
    20. Yonghwi Noh, 2019. "The Effects of Corporate Green Efforts for Sustainability: An Event Study Approach," Sustainability, MDPI, vol. 11(15), pages 1-15, July.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:13:y:2021:i:9:p:5290-:d:551072. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.