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Behavioral Influences on Crowdfunding SDG Initiatives: The Importance of Personality and Subjective Well-Being

Author

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  • Myung Ja Kim

    (College of Hotel & Tourism Management, Kyung Hee University, Seoul 02247, Korea)

  • C. Michael Hall

    (Department of Management, Marketing, and Entrepreneurship, University of Canterbury, Christchurch 8140, New Zealand
    Geography Research Unit, University of Oulu, 90014 Oulu, Finland
    Ekonomihögskolan, Linnéuniversitet, Universitetskajen, Landgången 6, 39182 Kalmar, Sweden
    Department of Service Management and Service Studies, Lund University, Campus Helsingborg, 25108 Helsingborg, Sweden)

  • Heejeong Han

    (College of Hotel & Tourism Management, Kyung Hee University, Seoul 02247, Korea
    Korea Culture & Tourism Institute, Seoul 07511, Korea)

Abstract

Crowdfunding is emerging as a significant means by which to finance and advance the 17 United Nations Sustainable Development Goals (SDGs). Generating financial support for the SDGs is now of even more importance because of the economic impacts of COVID-19. However, little research on sustainability crowdfunding has been conducted, particularly with respect to how behavioral influences, such as personality and subjective well-being, affect the willingness of individuals to financially support the different SDGs. To fill this gap, a theoretically comprehensive research model including the big five personality traits typology, value on SDGs, attachment to sustainability crowdfunding, subjective well-being, and three groups of SDGs was constructed and tested. Results reveal that agreeableness has the highest effect on value on SDGs among five personalities, followed by openness and conscientiousness. Unexpectedly, extraversion has a negative impact on value on SDGs and neuroticism has an insignificant effect on value on SDGs. Value on SDGs has a great effect on attachment, followed by subjective well-being. Attachment has the greatest effect on subjective well-being within this research model. Comparing fair distribution, efficient allocation, and sustainable scale groups of SDGs shows substantial differences with respect to the hypotheses.

Suggested Citation

  • Myung Ja Kim & C. Michael Hall & Heejeong Han, 2021. "Behavioral Influences on Crowdfunding SDG Initiatives: The Importance of Personality and Subjective Well-Being," Sustainability, MDPI, vol. 13(7), pages 1-21, March.
    • Handle: RePEc:gam:jsusta:v:13:y:2021:i:7:p:3796-:d:526417
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    2. Agnieszka Szewczyk & Zbigniew Stempnakowski, 2021. "Social Energy as the Driving Force behind Crowdfunding—Analysis and Classification of Selected Attributes," Energies, MDPI, vol. 14(19), pages 1-32, September.
    3. Mst Asma Khatun & Yu Nakamura & Koji Kotani, 2021. "Mis(match) and happiness in marital relationship: Importance of future planning and inquisitiveness," Working Papers SDES-2021-7, Kochi University of Technology, School of Economics and Management, revised Jul 2021.
    4. Junichi Hirose & Koji Kotani, 2021. "How does inquisitiveness matter for generativity and happiness?," Working Papers SDES-2021-3, Kochi University of Technology, School of Economics and Management, revised May 2021.
    5. Julia Neuhaus & Andrew Isaak & Denefa Bostandzic, 2022. "Million dollar personality: a systematic literature review on personality in crowdfunding," Management Review Quarterly, Springer, vol. 72(2), pages 309-345, June.
    6. Kanayo Ogwu & Patrick Hickey & Okeoma John-Paul Okeke & Adnan ul Haque & Elias Pimenidis & Eugene Kozlovski, 2022. "An Integrated Online/Offline Social Network-Based Model for Crowdfunding Support in Developing Countries: The Case of Nigeria," Sustainability, MDPI, vol. 14(15), pages 1-21, July.
    7. Khatun Asma & Yu Nakamura & Koji Kotani, 2024. "Mismatch and happiness in marital relationship: Importance of future-planning communication and inquisitiveness," Working Papers SDES-2024-1, Kochi University of Technology, School of Economics and Management, revised Apr 2024.
    8. Kim, Myung Ja & Hall, C. Michael & Kwon, Ohbyung & Sohn, Kwonsang, 2024. "Space tourism: Value-attitude-behavior theory, artificial intelligence, and sustainability," Journal of Retailing and Consumer Services, Elsevier, vol. 77(C).

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