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Web Communication: A Content Analysis of Green Hosting Companies

Author

Listed:
  • Minos-Athanasios Karyotakis

    (School of Communication, Hong Kong Baptist University, Hong Kong, China)

  • Nikos Antonopoulos

    (Head of New Media Communication and Usability Lab, Department of Digital Media and Communication, Ionian University, 28100 Kefalonia, Greece
    Department of Business Administration and Organization, Hellenic Open University, 26335 Patras, Greece)

Abstract

While many studies in the field of environmental communication have focused on exploring the environmental impact of social media, this research paper takes a different turn. It investigates, through a qualitative content analysis, 391 websites that support and provide green hosting services. This study is considered the first in the field that aims to examine in-depth how these green websites tend to communicate their green services. Therefore, its contribution is to enhance the relevant bibliography and present more insights regarding green websites and sustainability. The results showed that most of the websites were trying to highlight the positive impact their services will have on the environment. In addition, many websites tried to educate their consumers concerning sustainable development and make them part of a broader green cultural tradition. Nevertheless, on many websites, green hosting seemed a supplementary factor for choosing the company’s services.

Suggested Citation

  • Minos-Athanasios Karyotakis & Nikos Antonopoulos, 2021. "Web Communication: A Content Analysis of Green Hosting Companies," Sustainability, MDPI, vol. 13(2), pages 1-15, January.
    • Handle: RePEc:gam:jsusta:v:13:y:2021:i:2:p:495-:d:475996
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    References listed on IDEAS

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    5. Sunny Ham & Seoki Lee, 2011. "US Restaurant Companies' Green Marketing via Company Websites: Impact on Financial Performance," Tourism Economics, , vol. 17(5), pages 1055-1069, October.
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    Cited by:

    1. Monia Castellini & Vincenzo Riso, 2023. "Risk Management in Practice: A Multiple Case Study Analysis in Italian Municipalities," JRFM, MDPI, vol. 16(1), pages 1-15, January.
    2. Mariusz Duka & Marek Sikora & Artur Strzelecki, 2023. "From Web Catalogs to Google: A Retrospective Study of Web Search Engines Sustainable Development," Sustainability, MDPI, vol. 15(8), pages 1-16, April.
    3. José Ramón Sarmiento-Guede & Arta Antonovica & Rebeca Antolín-Prieto, 2021. "The Green Image in the Spanish Hotel Sector: Analysis of Its Consequences from a Relational Perspective," Sustainability, MDPI, vol. 13(9), pages 1-17, April.

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