Geographies of Flowers and Geographies of Flower Power

The world is changing under the pressure of environmental and health crises, and in this context, location choice and political choice become of even more poignant importance. Following a Culture-Based Development (CBD) stand, our paper highlights the link between political voting and the cultural and ecological valuation of a place. We start from the premise that the individual utility functions of the urban inhabitant and the urban voter coincide, since they both express the citizen’s satisfaction with the life in a place. We suggest that the unified citizen’s utility function is driven by a trade-off between the availability of virtual and physical spaces for interaction. We expect that this trade-off can lead to dissatisfaction with the place and consequent political discontent if the incumbents’ access to green areas and artistic environment in a place is simultaneously hampered for a long time. Our operational hypothesis is that the political sensitivity of citizens is related to the local availability of green areas (geographies of flowers) and cultural capital endowments (geographies of flower power). Using individual-level data from the WVS from the period close before the pandemic—2017–2020, we test empirically this hypothesis. We use as an outcome of interest the individual propensity to active political behaviour. We explain this propensity through the geographies of flowers (i.e., green areas) and geographies of flower power (i.e., cultural and creative industries). We compare the effects for urban and for rural areas. We find strong dependence of politically proactive behaviour on the geographies of flowers and geographies of flower power, with explicit prominence in urban areas. We find a more pronounced effect of these two geographies on the utility function of incumbent than migrant residents. We also crosscheck empirically the relationship of this CBD mechanism on an aggregate level, using data from the Cultural and Creative Cities Monitor. The findings confirm the Schelling magnifying effect of micro preferences on a macro level.