IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v13y2021i23p13344-d693412.html
   My bibliography  Save this article

Driving Factors of the Health and Wellness Tourism Industry: A Sharing Economy Perspective Evidence from KPK Pakistan

Author

Listed:
  • Nadeem Ullah

    (Department of Landscape Architecture, School of Architecture, Tianjin University, Tianjin 300272, China)

  • Shagufta Zada

    (Ideological and Political Education Department, School of Marxism, Northeast Forestry University, Harbin 150040, China
    Department Business Administration, Ilma University, Karachi 75190, Pakistan)

  • Muhammad Amir Siddique

    (Department of Landscape Architecture, School of Architecture, Tianjin University, Tianjin 300272, China)

  • Yike Hu

    (Department of Landscape Architecture, School of Architecture, Tianjin University, Tianjin 300272, China)

  • Heesup Han

    (School of Hospitality and Tourism Management, Sejong University, Seoul 05006, Korea)

  • Alejandro Vega-Muñoz

    (Public Policy Observatory, Universidad Autónoma de Chile, Santiago 7500912, Chile)

  • Guido Salazar-Sepúlveda

    (Departamento de Ingeniería Industrial, Facultad de Ingeniería, Universidad Católica de la Santísima Concepción, Concepción 4090541, Chile)

Abstract

In the recent years, the health and wellness tourism industry has become one of the new emerging industries in Pakistan. In terms of the sharing economy, the driving mechanism of the health and wellness tourism industry has undergone significant changes. Based on a combination of theoretical and practical research, the paper explores the dynamic system and mechanism of innovation development of health and wellness in the tourism industry in Pakistan. Firstly, it theoretically constructs the driving factors in four aspects, which include market demand, industrial supply, infrastructure, and external environment. Secondly, taking Khyber Pakhtunkhwa province (KPK) as an example, it uses the entropy method and Grey relational analysis to test the driving factors system. The empirical results show that four aspects jointly influence the innovation of the health and wellness tourism industry in Pakistan. Finally, this study discusses several practical implications for the development of the health and wellness tourism industry of KPK for academics, policymakers, business owners, and scholars, with recommendations for future research.

Suggested Citation

  • Nadeem Ullah & Shagufta Zada & Muhammad Amir Siddique & Yike Hu & Heesup Han & Alejandro Vega-Muñoz & Guido Salazar-Sepúlveda, 2021. "Driving Factors of the Health and Wellness Tourism Industry: A Sharing Economy Perspective Evidence from KPK Pakistan," Sustainability, MDPI, vol. 13(23), pages 1-16, December.
    • Handle: RePEc:gam:jsusta:v:13:y:2021:i:23:p:13344-:d:693412
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/13/23/13344/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/13/23/13344/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Lin Zhuo & Xiangfeng Guan & Songzhong Ye, 2020. "Quantitative Evaluation and Prediction Analysis of the Healthy and Sustainable Development of China’s Sports Industry," Sustainability, MDPI, vol. 12(6), pages 1-16, March.
    2. Cascetta, Ennio & Cartenì, Armando & Henke, Ilaria & Pagliara, Francesca, 2020. "Economic growth, transport accessibility and regional equity impacts of high-speed railways in Italy: ten years ex post evaluation and future perspectives," Transportation Research Part A: Policy and Practice, Elsevier, vol. 139(C), pages 412-428.
    3. Munir Ahmed & M. Azfar Anwar, 2016. "The Nexus between Terrorism, Infrastructure and Tourism Industry in Pakistan," International Journal of Economics and Empirical Research (IJEER), The Economics and Social Development Organization (TESDO), vol. 4(1), pages 25-31, January.
    4. Marta Gemma Nel-lo Andreu & Alba Font-Barnet & Marc Espasa Roca, 2021. "Wellness Tourism—New Challenges and Opportunities for Tourism in Salou," Sustainability, MDPI, vol. 13(15), pages 1-13, July.
    5. Amirmahdi Malek & Sadoullah Ebrahimnejad & Reza Tavakkoli-Moghaddam, 2017. "An Improved Hybrid Grey Relational Analysis Approach for Green Resilient Supply Chain Network Assessment," Sustainability, MDPI, vol. 9(8), pages 1-28, August.
    6. Timothy J. Lee & Ji-Sook Han & Tae-Gyou Ko, 2020. "Health-Oriented Tourists and Sustainable Domestic Tourism," Sustainability, MDPI, vol. 12(12), pages 1-16, June.
    7. Nesrine Khazami & Zoltan Lakner, 2021. "Influence of Experiential Consumption and Social Environment of Local Tourists on the Intention to Revisit Tunisian Guesthouses: Mediating Role of Involvement in the Experience," Sustainability, MDPI, vol. 13(12), pages 1-23, June.
    8. Parente, Ronaldo C. & Geleilate, José-Mauricio G. & Rong, Ke, 2018. "The Sharing Economy Globalization Phenomenon: A Research Agenda," Journal of International Management, Elsevier, vol. 24(1), pages 52-64.
    9. Muhammad Zada & Syed Jamal Shah & Cao Yukun & Tariq Rauf & Naveed Khan & Syed Asad Ali Shah, 2019. "Impact of Small-to-Medium Size Forest Enterprises on Rural Livelihood: Evidence from Khyber-Pakhtunkhwa, Pakistan," Sustainability, MDPI, vol. 11(10), pages 1-17, May.
    10. Fang, Bin & Ye, Qiang & Law, Rob, 2016. "Effect of sharing economy on tourism industry employment," Annals of Tourism Research, Elsevier, vol. 57(C), pages 264-267.
    11. Muhammad Zada & Shagufta Zada & Mudassar Ali & Yongjun Zhang & Abida Begum & Heesup Han & Antonio Ariza-Montes & Alejandro Vega-Muñoz, 2021. "Development of Local Economy through the Strengthening of Small-Medium-Sized Forest Enterprises in KPK, Pakistan," Sustainability, MDPI, vol. 13(19), pages 1-17, September.
    12. César Daniel Aguilar-Becerra & Oscar Frausto-Martínez & Hernando Avilés-Pineda & Jair J. Pineda-Pineda & Jennifer Caroline Soares & Maximino Reyes Umaña, 2019. "Path Dependence and Social Network Analysis on Evolutionary Dynamics of Tourism in Coastal Rural Communities," Sustainability, MDPI, vol. 11(18), pages 1-23, September.
    13. Choi, Miju & Law, Rob & Heo, Cindy Yoonjoung, 2016. "Shopping destinations and trust – Tourist attitudes: Scale development and validation," Tourism Management, Elsevier, vol. 54(C), pages 490-501.
    14. Yanhong Liu & Erwei Dong & Shiqi Li & Xiaowen Jie, 2020. "Cruise Tourism for Sustainability: An Exploration of Value Chain in Shenzhen Shekou Port," Sustainability, MDPI, vol. 12(7), pages 1-18, April.
    15. Prabal Barua, 2020. "Aquatic Health Index Of Coastal Aquaculture Activities At South-Eastern Coast Of Bangladesh," Water Conservation & Management (WCM), Zibeline International Publishing, vol. 4(2), pages 61-67, April.
    16. Jeremy Hall & Stelvia Matos & Lorn Sheehan & Bruno Silvestre, 2012. "Entrepreneurship and Innovation at the Base of the Pyramid: A Recipe for Inclusive Growth or Social Exclusion?," Journal of Management Studies, Wiley Blackwell, vol. 49(4), pages 785-812, June.
    17. Piotr Zmyślony & Grzegorz Leszczyński & Anna Waligóra & Wiesław Alejziak, 2020. "The Sharing Economy and Sustainability of Urban Destinations in the (Over)tourism Context: The Social Capital Theory Perspective," Sustainability, MDPI, vol. 12(6), pages 1-26, March.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Nadeem Ullah & Jawad Khan & Imran Saeed & Shagufta Zada & Shanchao Xin & Zhihao Kang & YiKe Hu, 2022. "Gastronomic Tourism and Tourist Motivation: Exploring Northern Areas of Pakistan," IJERPH, MDPI, vol. 19(13), pages 1-17, June.
    2. Puwei Zhang & Li Wu & Rui Li, 2023. "Development Drivers of Rural Summer Health Tourism for the Urban Elderly: A Demand- and Supply-Based Framework," Sustainability, MDPI, vol. 15(13), pages 1-27, July.
    3. Jialei Ye & Luyi Yang & Ruwei Yun, 2022. "An Impact Evaluation of the Application of Sharing Products in Tourism Services," Sustainability, MDPI, vol. 14(13), pages 1-23, June.
    4. Muhammad Zada & Gül Erkol Bayram & Nicolás Contreras-Barraza & Kerem Kaptangil & Serkan Aylan, 2025. "Integrating Social Media-Driven Service Innovation and Sustainable Leadership: Advancing Sustainable Practices in Tourism and Hospitality," Sustainability, MDPI, vol. 17(2), pages 1-25, January.
    5. Anđelina Marić Stanković & Ivana Radonjić & Marko Petković & Darko Divnić, 2022. "Climatic Elements as Development Factors of Health Tourism in South Serbia," Sustainability, MDPI, vol. 14(23), pages 1-18, November.
    6. Izabela Jonek-Kowalska & Radosław Wolniak, 2022. "Sharing Economies’ Initiatives in Municipal Authorities’ Perspective: Research Evidence from Poland in the Context of Smart Cities’ Development," Sustainability, MDPI, vol. 14(4), pages 1-22, February.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Ximing Chen & Jie Shang & Muhammad Zada & Shagufta Zada & Xueqiang Ji & Heesup Han & Antonio Ariza-Montes & Jesús Ramírez-Sobrino, 2021. "Health Is Wealth: Study on Consumer Preferences and the Willingness to Pay for Ecological Agricultural Product Traceability Technology: Evidence from Jiangxi Province China," IJERPH, MDPI, vol. 18(22), pages 1-13, November.
    2. Fernandes, Bruno & Chimenti, Paula & Nogueira, Roberto, 2020. "A taxonomy of initiatives at work in the sharing economy," Australasian marketing journal, Elsevier, vol. 28(3), pages 81-86.
    3. Nadeem Ullah & Jawad Khan & Imran Saeed & Shagufta Zada & Shanchao Xin & Zhihao Kang & YiKe Hu, 2022. "Gastronomic Tourism and Tourist Motivation: Exploring Northern Areas of Pakistan," IJERPH, MDPI, vol. 19(13), pages 1-17, June.
    4. Yuchen Gao & Jingrui Chen, 2019. "The Risk Reduction and Sustainable Development of Shared Transportation: The Chinese Online Car-hailing Policy Evaluation in the Digitalization Era," Sustainability, MDPI, vol. 11(9), pages 1-21, May.
    5. Svetlana Revinova & Svetlana Ratner & Inna Lazanyuk & Konstantin Gomonov, 2020. "Sharing Economy in Russia: Current Status, Barriers, Prospects and Role of Universities," Sustainability, MDPI, vol. 12(12), pages 1-23, June.
    6. Basukie, Jessica & Wang, Yichuan & Li, Shuyang, 2020. "Big data governance and algorithmic management in sharing economy platforms: A case of ridesharing in emerging markets," Technological Forecasting and Social Change, Elsevier, vol. 161(C).
    7. Liu, Xueli & Jiang, Chunxia & Wang, Feng & Yao, Shujie, 2021. "The impact of high-speed railway on urban housing prices in China: A network accessibility perspective," Transportation Research Part A: Policy and Practice, Elsevier, vol. 152(C), pages 84-99.
    8. Sangeeta Peter & Victor Anandkumar, 2016. "Deconstructing the shopping experience of tourists to the Dubai Shopping Festival," Cogent Business & Management, Taylor & Francis Journals, vol. 3(1), pages 1199109-119, December.
    9. Meagher, Kate, 2015. "Leaving no-one behind? Informal economies, economic inclusion, and Islamic extremism in Nigeria," LSE Research Online Documents on Economics 62140, London School of Economics and Political Science, LSE Library.
    10. Milena Nedeljković Knežević & Marko D. Petrović & Slađana Nedeljković & Maja Mijatov & Milan M. Radovanović & Mirjana Gajić & Miroslav Škoda, 2019. "Changes in Traditional Activities of Industrial Area toward Sustainable Tourism Development," Sustainability, MDPI, vol. 11(22), pages 1-16, November.
    11. Mario Pansera & Fabien Martinez, 2017. "Innovation for development and poverty reduction: an integrative literature review," Post-Print hal-02887777, HAL.
    12. Shiwei Shen & Marios Sotiriadis & Qing Zhou, 2020. "Could Smart Tourists Be Sustainable and Responsible as Well? The Contribution of Social Networking Sites to Improving Their Sustainable and Responsible Behavior," Sustainability, MDPI, vol. 12(4), pages 1-21, February.
    13. Chunfang Zhao & Yingliang Wu & Yunfeng Chen & Guohua Chen, 2023. "Multiscale Effects of Hedonic Attributes on Airbnb Listing Prices Based on MGWR: A Case Study of Beijing, China," Sustainability, MDPI, vol. 15(2), pages 1-21, January.
    14. Xueru Pang & Yuquan Zhou & Yiting Zhu & Chunshan Zhou, 2023. "Exploring the Coordination and Spatial–Temporal Characteristics of the Tourism–Economy–Environment Development in the Pearl River Delta Urban Agglomeration, China," IJERPH, MDPI, vol. 20(3), pages 1-24, January.
    15. Piotr Rosik & Julia Wójcik, 2022. "Transport Infrastructure and Regional Development: A Survey of Literature on Wider Economic and Spatial Impacts," Sustainability, MDPI, vol. 15(1), pages 1-19, December.
    16. Antonio Zavala-Alcívar & María-José Verdecho & Juan-José Alfaro-Saiz, 2020. "A Conceptual Framework to Manage Resilience and Increase Sustainability in the Supply Chain," Sustainability, MDPI, vol. 12(16), pages 1-38, August.
    17. Bresciani, Stefano & Ferraris, Alberto & Santoro, Gabriele & Premazzi, Katia & Quaglia, Roberto & Yahiaoui, Dorra & Viglia, Giampaolo, 2021. "The seven lives of Airbnb. The role of accommodation types," Annals of Tourism Research, Elsevier, vol. 88(C).
    18. Giotis Georgios, 2022. "Preliminary Results on the Employment Effect of Tourism. A meta-analysis," Papers 2206.00174, arXiv.org.
    19. Manuel Sánchez-Pérez & Nuria Rueda-López & María Belén Marín-Carrillo & Eduardo Terán-Yépez, 2021. "Theoretical dilemmas, conceptual review and perspectives disclosure of the sharing economy: a qualitative analysis," Review of Managerial Science, Springer, vol. 15(7), pages 1849-1883, October.
    20. Xinxiang Zhang, 2020. "Ongoing Trust and Tourism O2O Platform Continuance: A Two-Trustee Involved Model With Moderating Variable," SAGE Open, , vol. 10(2), pages 21582440209, May.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:13:y:2021:i:23:p:13344-:d:693412. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.