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Introduction to Special Issue: Brand Equity, Satisfaction, and Word of Mouth

Author

Listed:
  • María Eugenia Ruiz-Molina

    (Marketing Department, Universitat de València, 46022 Valencia, Spain)

  • Irene Gil-Saura

    (Marketing Department, Universitat de València, 46022 Valencia, Spain)

  • Gloria Berenguer-Contrí

    (Marketing Department, Universitat de València, 46022 Valencia, Spain)

Abstract

The COVID-19 pandemic has generated an incredible change in the global economy that will likely have long-term consequences on consumer behavior, markets, business models, market regulation, and public policies, among others [...]

Suggested Citation

  • María Eugenia Ruiz-Molina & Irene Gil-Saura & Gloria Berenguer-Contrí, 2021. "Introduction to Special Issue: Brand Equity, Satisfaction, and Word of Mouth," Sustainability, MDPI, vol. 13(22), pages 1-3, November.
    • Handle: RePEc:gam:jsusta:v:13:y:2021:i:22:p:12738-:d:681643
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    References listed on IDEAS

    as
    1. Antonio Marín-García & Irene Gil-Saura & María Eugenia Ruiz-Molina & Gloria Berenguer-Contrí, 2021. "Sustainability, Store Equity, and Satisfaction: The Moderating Effect of Gender in Retailing," Sustainability, MDPI, vol. 13(2), pages 1-20, January.
    2. Gerrit Antonides & Lies Hovestadt, 2021. "Product Attributes, Evaluability, and Consumer Satisfaction," Sustainability, MDPI, vol. 13(22), pages 1-20, November.
    3. Hanna Górska-Warsewicz & Maciej Dębski & Michal Fabuš & Marián Kováč, 2021. "Green Brand Equity—Empirical Experience from a Systematic Literature Review," Sustainability, MDPI, vol. 13(20), pages 1-34, October.
    4. Mihaela Simona Moise & Irene Gil-Saura & María-Eugenia Ruiz-Molina, 2020. "Implications of Value Co-Creation in Green Hotels: The Moderating Effect of Trip Purpose and Generational Cohort," Sustainability, MDPI, vol. 12(23), pages 1-20, November.
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