Key Factors for Involvement Degree and Perceived Value in Consumers’ Purchase Intention in Unpacked Stores
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- Diallo, Mbaye Fall, 2012. "Effects of store image and store brand price-image on store brand purchase intention: Application to an emerging market," Journal of Retailing and Consumer Services, Elsevier, vol. 19(3), pages 360-367.
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Keywords
unpacked stores; involvement degree; perceived value; purchase intention; circular economy;All these keywords.
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