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Analysis of Environmental Management Characteristics Using Network Analysis of CEO Communication in the Automotive Industry

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  • Yongkyu Choi

    (Graduate School of Management of Technology, Sungkyunkwan University, Seoburo 2066, Suwon 16419, Korea)

  • Keun Tae Cho

    (Department of Systems Management Engineering & Graduate School of Management of Technology, Sungkyunkwan University, Seoburo 2066, Suwon 16419, Korea)

Abstract

CEO messages in CEO communication are becoming increasingly important. From a sustainable management perspective, it is imperative to study environmental, social, and governance messages. Previous studies on CEO messages have focused on financial analyses. In contrast, this study (1) extracted environment-related words in the CEO messages of automotive companies, (2) selected high- and low-performing automotive manufacturers based on car sales data, (3) compared environment-related keywords used by high-performing (upper group) and low-performing (lower group) companies, and (4) performed a structural interpretation of the keywords to analyze the characteristics of environmental management. A comparison between the upper and lower groups revealed that six keywords— society , electric , technology , standards , contribute , and global —were exclusive to the upper group. The six keywords exclusive to the lower group were sales , target , promote , energy , efforts , and system . Environmental keywords and eco-innovation factors were subjected to keyword–factor mapping and network analysis. Normative pressures , technology , and environmental managerial concerns were the key factors with the highest centrality. Accordingly, the environmental management characteristics of the upper-group corporations can be used as benchmarks by lower groups.

Suggested Citation

  • Yongkyu Choi & Keun Tae Cho, 2021. "Analysis of Environmental Management Characteristics Using Network Analysis of CEO Communication in the Automotive Industry," Sustainability, MDPI, vol. 13(21), pages 1-23, October.
    • Handle: RePEc:gam:jsusta:v:13:y:2021:i:21:p:11987-:d:668232
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    3. Yunseok Hong & Keuntae Cho, 2024. "Differences in CEO Communication Strategies between High- and Low-Performing Firms in the Global Auto Parts Industry," Sustainability, MDPI, vol. 16(8), pages 1-19, April.

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