Pricing and Coordination Strategies of Dual Channels Considering Consumers’ Channel Preferences
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Cited by:
- Haodong Chen & Hengyi Zhang & Eias Al Humdan & Mohammed Alharithi & Yu Gong, 2023. "Research on Multi-Channel Supply Chain Decisions Considering Carbon Emission Cost and Consumer Loyalty," Sustainability, MDPI, vol. 15(14), pages 1-28, July.
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Keywords
dual-channel supply chain; pricing strategy; coordination; channel preference; Stackelberg game;All these keywords.
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