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Can the Diffusion Modes of Green Technology Affect the Enterprise’s Technology Diffusion Network towards Sustainable Development of Hospitality and Tourism Industry in China?

Author

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  • Keke Sun

    (School of Economics and Management, Harbin Engineering University, Harbin 150001, China)

  • Xia Cao

    (School of Economics and Management, Harbin Engineering University, Harbin 150001, China)

  • Zeyu Xing

    (School of Management, Zhejiang University of Technology, Hangzhou 310023, China)

Abstract

In the post-epidemic era, encouraging enterprises to implement green technology innovation in the hospitality and tourism industry is important, which can reduce resource consumption, decrease environmental pollution and promote sustainable industrial development. Based on evolutionary game theory and Exponential Random Graph Models (ERGM), this paper develops an evolutionary game model between focal and marginal enterprises and analyzes the dynamic evolutionary process and the steady state of the evolutionary strategy of the major stakeholders. The impact of different technology diffusion modes on the enterprise’s technology diffusion network is quantitatively verified using ERGM and MPNet software. The results show that the neighborhood effect has a positive impact on the technology diffusion network of enterprises in the hospitality and tourism industry, the partner effect has a negative impact on the technology diffusion network of enterprises, and the social circle effect has a significant positive effect on the technology diffusion network of enterprises in the hospitality and tourism industry. This study can help governments to develop more targeted policies that can serve as a basis for enterprises to develop dynamic strategies and can further facilitate the implementation and diffusion of green technology innovations in the hospitality and tourism industry.

Suggested Citation

  • Keke Sun & Xia Cao & Zeyu Xing, 2021. "Can the Diffusion Modes of Green Technology Affect the Enterprise’s Technology Diffusion Network towards Sustainable Development of Hospitality and Tourism Industry in China?," Sustainability, MDPI, vol. 13(16), pages 1-18, August.
    • Handle: RePEc:gam:jsusta:v:13:y:2021:i:16:p:9266-:d:616693
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    Cited by:

    1. Busra Agan & Mehmet Balcilar, 2023. "Unraveling the Green Growth Matrix: Exploring the Impact of Green Technology, Climate Change Adaptation, and Macroeconomic Factors on Sustainable Development," Sustainability, MDPI, vol. 15(11), pages 1-20, May.
    2. Chenggang Wang, 2022. "Green Technology Innovation, Energy Consumption Structure and Sustainable Improvement of Enterprise Performance," Sustainability, MDPI, vol. 14(16), pages 1-21, August.
    3. Busra Agan & Mehmet Balcilar, 2022. "On the Determinants of Green Technology Diffusion: An Empirical Analysis of Economic, Social, Political, and Environmental Factors," Sustainability, MDPI, vol. 14(4), pages 1-23, February.

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