Model Supporting Development Decisions by Considering Qualitative–Environmental Aspects

Dynamic changes in customers’ expectations and unfavorable climate changes have generated the need to consider such aspects in the process of creating new products and the modernization of existing products. Simultaneously including customers’ expectations and environmental impact is a key element of the sustainable development of products. Enterprises attempt, within their awareness and possibilities, to apply the idea of sustainability; they do this more or less methodically. As such, an instrument to support decision-making in the area of product development is still needed because it would both be desirable for customers and have less of a negative effect on the natural environment. The purpose of this study was to develop a model that supports decision-making in the development of products while considering sustainability. The model determines the key criteria of the product, criteria states (current and future), and their positive correlations (e.g., achieving high levels of product quality and no (or a reduction in) destructive impact on the environment). To reduce the fuzzy decision-making environment, multiplicative decision methods with the fuzzy Saaty scale were implemented. These methods were the fuzzy analytic hierarchy process (FAHP) and the fuzzy technique for order of preference by similarity to ideal solution (FTOPSIS). The model is able to support qualitative–environment decisions in the development of any product.