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The Relationship between Social Dominance Orientation and Dietary/Lifestyle Choices

Author

Listed:
  • Karin Braunsberger

    (Center for Entrepreneurship, University of South Florida, St. Petersburg, FL 33701, USA)

  • Richard O. Flamm

    (Florida Fish and Wildlife Conservation Commission, St. Petersburg, FL 33701, USA)

  • Brian Buckler

    (School of Business, Avila University, Kansas City, MO 64145, USA)

Abstract

This research aims to: (1) examine the construct social dominance orientation (SDO) in a setting that expands group hierarchy to include prejudices and dominance toward animals; (2) compare predictive validity and internal consistency between the 16-item SDO 6 and the 4-item SSDO; and (3) test whether the SDO 6 and the SSDO scales predict well in a consumer behavior oriented contextual setting. Predictive validity of the SSDO was almost as high as that of the SSD 6 ; internal reliability, however, was considerably lower. Further, as hypothesized, individuals exhibiting lower levels of SDO, as assessed by both SDO 6 and SSDO, exhibit lower levels of speciesism as well as higher levels of empathic concern. In addition, as hypothesized, ethical vegans, as compared to carnists, display lower levels of SDO and speciesism, and higher levels of empathic concern.

Suggested Citation

  • Karin Braunsberger & Richard O. Flamm & Brian Buckler, 2021. "The Relationship between Social Dominance Orientation and Dietary/Lifestyle Choices," Sustainability, MDPI, vol. 13(16), pages 1-12, August.
    • Handle: RePEc:gam:jsusta:v:13:y:2021:i:16:p:8901-:d:611254
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    References listed on IDEAS

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    1. Muhammad Awais & Tanzila Samin & Muhammad Awais Gulzar & Jinsoo Hwang & Muhammad Zubair, 2020. "Unfolding the Association between the Big Five, Frugality, E-Mavenism, and Sustainable Consumption Behavior," Sustainability, MDPI, vol. 12(2), pages 1-25, January.
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