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The Impact of COVID-19 on Hospitality Industry in Greece and Its Treasured Santorini Island

Author

Listed:
  • Nikola Medová

    (Department of Development and Environmental Studies, Palacký University Olomouc, 779 00 Olomouc, Czech Republic)

  • Lucie Macková

    (Department of Development and Environmental Studies, Palacký University Olomouc, 779 00 Olomouc, Czech Republic)

  • Jaromir Harmacek

    (Department of Development and Environmental Studies, Palacký University Olomouc, 779 00 Olomouc, Czech Republic)

Abstract

This paper focuses on the dynamic of the recent upheaval in the tourism and hospitality sector due to the COVID-19 epidemic in Greece and Santorini island. It uses the case study of a country one-fourth of whose GDP consists of tourism. We compare the available statistical data showing the change in variables in the previous years with 2020 and look into the new challenges and opportunities posed by the drop in the numbers of visitors and flights. We focus mainly on the economic and social impact on the destination and possible future scenarios for further development in the area. Data show a significant effect of the pandemic on multiple variables, such as the long-term trend of the importance of tourism sector in GDP in Greece, the number of flights and visitors to Greece and Santorini island, and the contribution of tourism and travel to GDP. Based on the available data, we also construct three foresight scenarios that describe the possible futures for Santorini island in terms of the pandemic evolution. These scenarios may help various stakeholders and policymakers to be better prepared for different developments that may appear.

Suggested Citation

  • Nikola Medová & Lucie Macková & Jaromir Harmacek, 2021. "The Impact of COVID-19 on Hospitality Industry in Greece and Its Treasured Santorini Island," Sustainability, MDPI, vol. 13(14), pages 1-14, July.
    • Handle: RePEc:gam:jsusta:v:13:y:2021:i:14:p:7906-:d:594787
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    References listed on IDEAS

    as
    1. Wen-Qi Ruan & Yong-Quan Li & Chih-Hsing Sam Liu, 2017. "Measuring Tourism Risk Impacts on Destination Image," Sustainability, MDPI, vol. 9(9), pages 1-15, August.
    2. Peter C. Bishop & Andy Hines, 2012. "Teaching about the Future," Palgrave Macmillan Books, Palgrave Macmillan, number 978-1-137-02070-3, October.
    3. Maria Salamoura & Antonios Giannopoulos & Foteini Moumouri, 2020. "Tourists’ Perceptions and Intended Behavior Thanks to Celebrity Endorsement: Antetokounmpo Invites You to Santorini with Aegean Airlines," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Prokopios Theodoridis (ed.), Strategic Innovative Marketing and Tourism, pages 871-879, Springer.
    4. John Vourdoubas, 2020. "An Appraisal of Over-tourism on the Island of Crete, Greece," International Journal of Global Sustainability, Macrothink Institute, vol. 4(1), pages 63-77, December.
    Full references (including those not matched with items on IDEAS)

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