Creating Shared Value to Enhance Customer Loyalty: A Case of a Sporting Goods Company in Korean Athletic Shoe Market
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- Dongmin Lee & Junghoon Moon & Young Chan Choe & Jaeseok Jeong, 2016. "Impacts of Socially Responsible Corporate Activities on Korean Consumers’ Corporate Evaluations in the Agrifood Industry," Sustainability, MDPI, vol. 8(12), pages 1-18, December.
- Carroll, Archie B., 1991. "The pyramid of corporate social responsibility: Toward the moral management of organizational stakeholders," Business Horizons, Elsevier, vol. 34(4), pages 39-48.
- Chang‐Hyun Jin, 2018. "The effects of creating shared value (CSV) on the consumer self–brand connection: Perspective of sustainable development," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 25(6), pages 1246-1257, November.
- Sang-soo Kim & Woo-yeul Baek & Kevin K. Byon & Sung-bum Ju, 2020. "Creating Shared Value and Fan Loyalty in the Korean Professional Volleyball Team," Sustainability, MDPI, vol. 12(18), pages 1-12, September.
- Lessard, Donald & Lucea, Rafael, 2009. "Embracing risk as a core competence: The case of CEMEX," Journal of International Management, Elsevier, vol. 15(3), pages 296-305, September.
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- Asım Dinler & Tarık Atan & Aysen Berberoglu, 2022. "Factors Affecting the Sustained Market Position of TV Channels: Insights from Audience Preferences," Sustainability, MDPI, vol. 14(23), pages 1-19, December.
- Atour Taghipour & Moein Khazaei & Adel Azar & Ali Rajabzadeh Ghatari & Mostafa Hajiaghaei-Keshteli & Mohammad Ramezani, 2022. "Creating Shared Value and Strategic Corporate Social Responsibility through Outsourcing within Supply Chain Management," Sustainability, MDPI, vol. 14(4), pages 1-25, February.
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Keywords
creating shared value; brand image; consumer loyalty; sporting goods industry;All these keywords.
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