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Media Tourism and Its Role in Sustaining Scotland’s Tourism Industry

Author

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  • Stephanie Garrison

    (School of Social Science, University of Aberdeen, Aberdeen AB24 3FX, UK)

  • Claire Wallace

    (School of Social Science, University of Aberdeen, Aberdeen AB24 3FX, UK)

Abstract

Popular media, including films, television, comics, videogames, and books, are an increasingly important aspect of contemporary tourism. This is especially the case in Scotland, where popular culture led to the development of Scotland’s tourism industry. In this article, we will describe the phenomenon of media-related tourism in Scotland with respect to three selected case studies within Scotland: First, Glenfinnan Viaduct, made famous by the Harry Potter film series; Second, Doune Castle, used as a set for Monty Python, Game of Thrones and more recently, Outlander ; Third, Abbotsford, home of Sir Walter Scott, a classical novelist now celebrating his 250th Birthday Anniversary. In examining these case studies, the article will consider how sustainable media tourism is. This approached is from the lens of media tourism and its impact on rural communities, concerns over local infrastructure, wider understandings of media tourism as a growing sub-sector, and the sustainability of the wider Scottish tourism industry in relation to the coronavirus pandemic.

Suggested Citation

  • Stephanie Garrison & Claire Wallace, 2021. "Media Tourism and Its Role in Sustaining Scotland’s Tourism Industry," Sustainability, MDPI, vol. 13(11), pages 1-13, June.
    • Handle: RePEc:gam:jsusta:v:13:y:2021:i:11:p:6305-:d:567649
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    References listed on IDEAS

    as
    1. Huan Chen & Yifan Zuo & Rob Law & Mu Zhang, 2021. "Improving the Tourist’s Perception of the Tourist Destinations Image: An Analysis of Chinese Kung Fu Film and Television," Sustainability, MDPI, vol. 13(7), pages 1-16, April.
    2. Christine Lundberg & Kristina N. Lindström, 2020. "Sustainable Management of Popular Culture Tourism Destinations: A Critical Evaluation of the Twilight Saga Servicescapes," Sustainability, MDPI, vol. 12(12), pages 1-16, June.
    3. Nick Couldry, 2007. "Pilgrimage in mediaspace: continuities and transformations," LSE Research Online Documents on Economics 52409, London School of Economics and Political Science, LSE Library.
    4. Craig A. Depken & Tomislav Globan & Ivan Kožić, 2020. "Television-Induced Tourism: Evidence from Croatia," Atlantic Economic Journal, Springer;International Atlantic Economic Society, vol. 48(2), pages 253-262, June.
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    Cited by:

    1. Sangwon Lee & Soomin Joo & Jinyoung Park & Yoonjae Nam, 2022. "ICT Infrastructure, OTT Market Growth, Economic Freedom, and International Tourism: A Cross-Country Empirical Study," Sustainability, MDPI, vol. 14(19), pages 1-12, September.
    2. Raniah Alsahafi & Ahmed Alzahrani & Rashid Mehmood, 2023. "Smarter Sustainable Tourism: Data-Driven Multi-Perspective Parameter Discovery for Autonomous Design and Operations," Sustainability, MDPI, vol. 15(5), pages 1-64, February.
    3. Diana Maria Ilie & Georgiana-Raluca Lădaru & Maria Claudia Diaconeasa & Mirela Stoian, 2021. "Consumer Choice for Milk and Dairy in Romania: Does Income Really Have an Influence?," Sustainability, MDPI, vol. 13(21), pages 1-17, November.

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