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Effects of Dual Credit Policy and Consumer Preferences on Production Decisions in Automobile Supply Chain

Author

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  • Liangui Peng

    (School of Business, East China University of Science and Technology, Shanghai 200237, China)

  • Ying Li

    (School of Business, East China University of Science and Technology, Shanghai 200237, China)

  • Hui Yu

    (School of Business, East China University of Science and Technology, Shanghai 200237, China)

Abstract

New energy vehicles have a significant advantage in energy saving and environmental pollution reduction in the transportation industry; however, they are still at a disadvantage in the market competition. The Chinese government has introduced lots of policy measures to promote the mass adoption of new energy vehicles (NEVs), specifically the dual credit policy. Moreover, consumer’s preferences are vital factors in their purchase decision making. This study focuses on the production decisions of automobile manufacturers under the decentralized and centralized supply chain, considering the factors of both consumer preferences and dual credit policy. First, under the centralized decision mode, higher demand drives the manufacturer to expand production; however, retailers’ profits are harmed. With the increase in consumers’ environmental preference and cognition of endurance ability, market pricing and demand increase under the decentralized decision mode. The cross effects of preferences bring more profits for manufacturers and retailers. Second, the difference in prices and profits widens, under the two decision modes, as increases in consumer preferences’ value. When consumers have higher environmental preferences, manufacturers and retailers should increase the new energy vehicle pricing. Otherwise, they should decrease pricing to increase the market penetration ratio. In addition, the impacts of one preference on the profit difference are related to the other preference.

Suggested Citation

  • Liangui Peng & Ying Li & Hui Yu, 2021. "Effects of Dual Credit Policy and Consumer Preferences on Production Decisions in Automobile Supply Chain," Sustainability, MDPI, vol. 13(11), pages 1-19, May.
    • Handle: RePEc:gam:jsusta:v:13:y:2021:i:11:p:5821-:d:559839
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    Cited by:

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    2. Li, Chao & Yi, Yongxi & Zhang, Aoxiang & Chen, Biao, 2023. "Fuel consumption-reduction investment decisions and coordination contracts in fuel vehicle supply chains: A dynamic analysis," Energy Economics, Elsevier, vol. 125(C).
    3. Feng Liu & Yingshuang Tan & Sudipto Sarkar & Xueqing Zhang & Xingjun Huang, 2023. "When to invest in electric vehicles under dual credit policy: A real options approach," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 44(4), pages 2186-2198, June.
    4. Ying Xie & Jie Wu & Hannian Zhi & Muhammad Riaz & Liangpeng Wu, 2023. "A Study on the Evolution of Competition in China’s Auto Market Considering Market Capacity Constraints and a Game Payoff Matrix: Based on the Dual Credit Policy," Sustainability, MDPI, vol. 15(4), pages 1-24, February.
    5. Yuanyuan Xu & Xiuyan Ma & Gengui Zhou, 2022. "Coordination of Automobile Supply Chain Considering Relative Endurance Level under the Dual-Credit Policy," Sustainability, MDPI, vol. 14(21), pages 1-20, October.

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