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Analyzing AgriFood-Tech e-Business Models

Author

Listed:
  • Maro Vlachopoulou

    (Information Systems & e-Business (ISEB) Lab, Department of Applied Informatics, University of Macedonia, 54636 Thessaloniki, Greece)

  • Christos Ziakis

    (Information Systems & e-Business (ISEB) Lab, Department of Applied Informatics, University of Macedonia, 54636 Thessaloniki, Greece)

  • Kostas Vergidis

    (Information Systems & e-Business (ISEB) Lab, Department of Applied Informatics, University of Macedonia, 54636 Thessaloniki, Greece)

  • Michael Madas

    (Information Systems & e-Business (ISEB) Lab, Department of Applied Informatics, University of Macedonia, 54636 Thessaloniki, Greece)

Abstract

The agribusiness sector shows tremendous growth and sustainability prospects by exploiting the challenges of “AgriFood-Tech” business models in the digital environment, by encouraging innovation, accelerating institutional and structural change, enhancing productivity, and introducing new products and services to the market. The purpose of this study is to investigate different types of “AgriFood-Tech” digital models and analyze their role in the agribusiness and AgriFood sector. Based on relevant literature research, the authors present and discuss five indicative examples of “AgriFood-Tech” models, using the Business Model Canvas (BMC) framework. The methodology included the analysis of the components of innovative AgriFood innovative business models paradigms, such as distribution channels, key partnerships, customer selection and relationships, financial viability, and value proposition. The goal was to explore their building blocks and the required decisions that create, deliver, and capture value. Our findings highlight the importance of specific features of the models, including online sharing of information between the stakeholders, online searches of agri-products, and logistics services in the agribusiness sector.

Suggested Citation

  • Maro Vlachopoulou & Christos Ziakis & Kostas Vergidis & Michael Madas, 2021. "Analyzing AgriFood-Tech e-Business Models," Sustainability, MDPI, vol. 13(10), pages 1-17, May.
    • Handle: RePEc:gam:jsusta:v:13:y:2021:i:10:p:5516-:d:555045
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    References listed on IDEAS

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    1. Reena das Nair & Namhla Landani, 2020. "Making agricultural value chains more inclusive through technology and innovation," WIDER Working Paper Series wp-2020-38, World Institute for Development Economic Research (UNU-WIDER).
    2. Zeng, Yiwu & Jia, Fu & Wan, Li & Guo, Hongdong, 2017. "E-commerce in agri-food sector: a systematic literature review," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 20(4), February.
    3. Nábrádi, András & Kovács, Tünde Zita, 2020. "Types of Platform Based Collaborative Economy and its Potential Areas in Agribusiness," Western Balkan Journal of Agricultural Economics and Rural Development (WBJAERD), Institute of Agricultural Economics, vol. 2(1), January.
    4. Michael Paul Kramer & Linda Bitsch & Jon Hanf, 2021. "Blockchain and Its Impacts on Agri-Food Supply Chain Network Management," Sustainability, MDPI, vol. 13(4), pages 1-22, February.
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    Cited by:

    1. Zsuzsanna Győri & Yahya Khan & Krisztina Szegedi, 2021. "Business Model and Principles of a Values-Based Bank—Case Study of MagNet Hungarian Community Bank," Sustainability, MDPI, vol. 13(16), pages 1-27, August.
    2. Loi, Nguyen Thi Ngoc, 2022. "Digital Agriculture in Viet Nam: Conditions and Prospect of Development," AGRIS on-line Papers in Economics and Informatics, Czech University of Life Sciences Prague, Faculty of Economics and Management, vol. 14(3), September.
    3. Lucian Tanasa & Simona-Roxana Ulman & Cristina Cautisanu & Ioan Sebastian Bruma, 2022. "Vegetables Consumers’ Profile in the Context of Digitalization: Evidence from Romania," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 24(59), pages 128-128.
    4. Ioannis Margaritis & Michael Madas & Maro Vlachopoulou, 2022. "Big Data Applications in Food Supply Chain Management: A Conceptual Framework," Sustainability, MDPI, vol. 14(7), pages 1-21, March.
    5. Wiśniewska-Paluszak, J. & Paluszak, G. & Fiore, M. & Coticchio, A. & Galati, A. & Lira, J., 2023. "Urban agriculture business models and value propositions: Mixed methods approach based on evidence from Polish and Italian case studies," Land Use Policy, Elsevier, vol. 127(C).

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