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Competition and Game of the Pre-Installed Market and Post-Installed Market of the Internet of Vehicles from the Perspective of Cooperation

Author

Listed:
  • Chaohui Zhang

    (School of Business, Jilin University, Changchun 130012, China)

  • Yijing Li

    (School of Business, Jilin University, Changchun 130012, China)

  • Yishan Zhang

    (Centre for Quantitative Economics, Jilin University, Changchun 130012, China)

Abstract

The Internet of Vehicles market is broadly divided into two parts—the pre-installed market and the post-installed market. Although they possibly have cooperative relationships, there is a competition game between them in terms of interests, and a healthy game relationship can promote the optimization of products and the overall improvement of the service level in the Internet of Vehicles market. Through the evolutionary game model, this article analyzes the dynamic game process between the pre-installed market and the post-installed market of the Internet of Vehicles, explores the various evolution trends of the Internet of Vehicles market from the perspective of cooperation, and combines the numerical simulation analysis to study the three possible evolutionary trends and corresponding steady states. The results show that, when the cooperation ratio is relatively high, both sides of the game are in the cyclical competition and game, which is the optimal competition state of the Internet of Vehicles market. On the contrary, any kind of “steady state” is unfavorable to the overall market. Therefore, all parties should be encouraged to establish a deeper level of cooperation and jointly promote the further prosperity of the Internet of Vehicles market in the process of cooperation and competition.

Suggested Citation

  • Chaohui Zhang & Yijing Li & Yishan Zhang, 2020. "Competition and Game of the Pre-Installed Market and Post-Installed Market of the Internet of Vehicles from the Perspective of Cooperation," Sustainability, MDPI, vol. 12(3), pages 1-21, January.
    • Handle: RePEc:gam:jsusta:v:12:y:2020:i:3:p:996-:d:314523
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    References listed on IDEAS

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    1. Jia, Dongyao & Ngoduy, Dong, 2016. "Enhanced cooperative car-following traffic model with the combination of V2V and V2I communication," Transportation Research Part B: Methodological, Elsevier, vol. 90(C), pages 172-191.
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