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Tea for Well-Being: Restaurant Atmosphere and Repurchase Intention for Hotel Afternoon Tea Services

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  • Shin-Yi Lin

    (Department & Graduate School of Tourism Management, Chinese Culture University, 55 Hwa-Kang Rd., Taipei 11114, Taiwan)

  • Chia-Chi Chang

    (Department & Graduate School of Tourism Management, Chinese Culture University, 55 Hwa-Kang Rd., Taipei 11114, Taiwan)

Abstract

Afternoon tea has become a popular leisure activity in Taiwan. Most hotels, restaurants, and cafes have started to provide an afternoon tea service in addition to their regular menus. Restaurant atmosphere research has largely focused on single environmental factors in upscale restaurants. Several studies have indicated that a restaurant’s atmosphere influences the degree of customer satisfaction, thereby affecting their well-being and repurchase intention. However, the relationships between a restaurant’s overall atmosphere, its degree of service performance, and customer well-being have rarely been explored. This study utilized the Mehrabian–Russell environmental psychology model to investigate the relationships between hotel restaurant atmosphere, service performance, customer well-being, and repurchase intention for afternoon tea services. The results indicated that a hotel restaurant’s atmosphere and service performance influence customer well-being, which can positively affect customers’ repurchase intentions.

Suggested Citation

  • Shin-Yi Lin & Chia-Chi Chang, 2020. "Tea for Well-Being: Restaurant Atmosphere and Repurchase Intention for Hotel Afternoon Tea Services," Sustainability, MDPI, vol. 12(3), pages 1-14, January.
    • Handle: RePEc:gam:jsusta:v:12:y:2020:i:3:p:778-:d:311387
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    References listed on IDEAS

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    Cited by:

    1. Kim, Jinkyung Jenny & Han, Heesup & Ariza-Montes, Antonio, 2021. "The impact of hotel attributes, well-being perception, and attitudes on brand loyalty: Examining the moderating role of COVID-19 pandemic," Journal of Retailing and Consumer Services, Elsevier, vol. 62(C).

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