IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v12y2020i2p449-d305913.html
   My bibliography  Save this article

Chinese Tourists as a Sustainable Boost to Low Seasons in Ex-Yugoslavia Destinations

Author

Listed:
  • Andrej Agacevic

    (Glorious Sun School of Business and Management, Donghua University, Shanghai 201620, China)

  • Ming Xu

    (Glorious Sun School of Business and Management, Donghua University, Shanghai 201620, China)

Abstract

Seasonality is a major issue for sustainable tourism as it governs the optimal use of investment, infrastructure and human capital. Given the increasing numerical and financial significance of Chinese outbound tourism, the ex-Yugoslavia (ex-Yu) countries, partaking in the Belt and Road Initiative, are presented with a potential boost to their Tourism and Travel Industry (T&T) by attracting Chinese travelers during the low season. In an attempt to provide an answer to the RQ and justify grounds for future research and efforts towards developing content and services for Chinese travelers, to be undertaken mostly by Tourism Boards and DMOs in ex-Yugoslavia, this paper explores several aspects: The importance of the T&T in the 6 ex-Yu countries, with focus on the Economic indicators; within the Triple Bottom Line’s (TBL) theme of Seasonality, the existence of meaningful overlaps or mismatches between trends in inbound tourism across ex-Yugoslavia countries and trends in China’s outbound tourism; if meaningful mismatches exist, especially in ex-Yu low seasons, could Chinese tourists be an asset? Although the focus is on the Economic dimension of the TBL through its theme of Seasonality, the other two dimensions, Social and Environmental, are also considered; potential effects and interactions of the Viable, Equitable and Bearable sub-dimensions are also discussed. The final findings present a very significant mismatch, with extreme gaps in trends between the ex-Yu countries’ inbound tourism in low seasons and the corresponding Chinese outbound tourism, the latter presenting very strong shoulders, almost matching the values of high, or even peak, season. In a scenario projecting a range of 0.04–0.38% of Chinese outbound tourists visiting ex-Yu countries, benchmarked vs. January 2018 values, indicates the statistical significance of the potential boost to the low season, with important growth rates for all countries except Croatia and Slovenia for the 0.04% case.

Suggested Citation

  • Andrej Agacevic & Ming Xu, 2020. "Chinese Tourists as a Sustainable Boost to Low Seasons in Ex-Yugoslavia Destinations," Sustainability, MDPI, vol. 12(2), pages 1-38, January.
    • Handle: RePEc:gam:jsusta:v:12:y:2020:i:2:p:449-:d:305913
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/12/2/449/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/12/2/449/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Sergio Barile & Bernardino Quattrociocchi & Mario Calabrese & Francesca Iandolo, 2018. "Sustainability and the Viable Systems Approach: Opportunities and Issues for the Governance of the Territory," Sustainability, MDPI, vol. 10(3), pages 1-17, March.
    2. Deery, Margaret & Jago, Leo & Fredline, Liz, 2012. "Rethinking social impacts of tourism research: A new research agenda," Tourism Management, Elsevier, vol. 33(1), pages 64-73.
    3. John Ashworth & Barry Thomas, 1999. "Patterns of seasonality in employment in tourism in the UK," Applied Economics Letters, Taylor & Francis Journals, vol. 6(11), pages 735-739.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Igor Fellype Loureiro Valenca Filgueiras & Fagner José Coutinho de Melo & Eryka Fernanda Miranda Sobral & Aline Amaral Leal Barbosa & Denise Dumke de Medeiros & Pablo Aurélio Lacerda de Almeida Pinto , 2024. "Analyzing the Benefits of Industry 4.0 Technologies That Impact Sustainability 4.0 in Banking Services," Sustainability, MDPI, vol. 16(14), pages 1-25, July.
    2. Andrej Agačević & Ena Jusufbegović, 2021. "COVID-19 Pandemic Strategies in Tourism Activity as Guidelines for Ex-Yugoslavia Countries Tourism Recovery," International Business Research, Canadian Center of Science and Education, vol. 14(7), pages 1-87, July.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Anna Dóra Sæþórsdóttir & C. Michael Hall & Þorkell Stefánsson, 2019. "Senses by Seasons: Tourists’ Perceptions Depending on Seasonality in Popular Nature Destinations in Iceland," Sustainability, MDPI, vol. 11(11), pages 1-18, May.
    2. Sara Dalir & Abror Mahamadaminov & Hossein GT Olya, 2021. "Airbnb and taxation: Developing a seasonal tax system," Tourism Economics, , vol. 27(2), pages 365-378, March.
    3. Bart Neuts & Senne Kimps & Jan van der Borg, 2021. "Resident Support for Tourism Development: Application of a Simplified Resident Empowerment through Tourism Scale on Developing Destinations in Flanders," Sustainability, MDPI, vol. 13(12), pages 1-19, June.
    4. Suess, Courtney & Mody, Makarand, 2016. "Gaming can be sustainable too! Using Social Representation Theory to examine the moderating effects of tourism diversification on residents' tax paying behavior," Tourism Management, Elsevier, vol. 56(C), pages 20-39.
    5. Guillermo Bermúdez-González & Eva María Sánchez-Teba & María-Dolores Benítez-Márquez & José Jesús Vegas-Melero, 2023. "Generation Z members‘ intentions to work in tourism in their World Heritage Site hometowns," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-14, December.
    6. Chen, Xiaoqing & Zhang, Carol Xiaoyue & Stone, Timothy & Lamb, John, 2020. "Existentially understanding tourism in locale: A dwelling perspective," Annals of Tourism Research, Elsevier, vol. 80(C).
    7. Guido Sechi & Zaiga Krisjane & Maris Berzins & Daina Vinklere, 2014. "Quality of Life and Tourism-Related Perceptions among Residents: Evidence from Lake Engure Area, Latvia," ERSA conference papers ersa14p597, European Regional Science Association.
    8. Iandolo, Francesca & Fulco, Irene & Bassano, Clara & D’Amore, Raffaele, 2019. "Managing a tourism destination as a viable complex system. The case of Arbatax Park," Land Use Policy, Elsevier, vol. 84(C), pages 21-30.
    9. Evren Erdoğan Cosar, 2006. "Seasonal behaviour of the consumer price index of Turkey," Applied Economics Letters, Taylor & Francis Journals, vol. 13(7), pages 449-455.
    10. Marialuisa Saviano & Clara Bassano & Paolo Piciocchi & Primiano Di Nauta & Mattia Lettieri, 2018. "Monitoring Viability and Sustainability in Healthcare Organizations," Sustainability, MDPI, vol. 10(10), pages 1-23, October.
    11. Lau, Chammy & Li, Yiping, 2019. "Analyzing the effects of an urban food festival: A place theory approach," Annals of Tourism Research, Elsevier, vol. 74(C), pages 43-55.
    12. Ana María Campón-Cerro & José Antonio Folgado-Fernández & José Manuel Hernández-Mogollón, 2017. "Rural Destination Development Based on Olive Oil Tourism: The Impact of Residents’ Community Attachment and Quality of Life on Their Support for Tourism Development," Sustainability, MDPI, vol. 9(9), pages 1-16, September.
    13. Letizia Lo Presti & Mario Testa & Vittoria Marino & Pierpaolo Singer, 2019. "Engagement in Healthcare Systems: Adopting Digital Tools for a Sustainable Approach," Sustainability, MDPI, vol. 11(1), pages 1-15, January.
    14. Rasoolimanesh, S. Mostafa & Ringle, Christian M. & Jaafar, Mastura & Ramayah, T., 2017. "Urban vs. rural destinations: Residents’ perceptions, community participation and support for tourism development," Tourism Management, Elsevier, vol. 60(C), pages 147-158.
    15. Bimonte, Salvatore & Faralla, Valeria, 2016. "Does residents' perceived life satisfaction vary with tourist season? A two-step survey in a Mediterranean destination," Tourism Management, Elsevier, vol. 55(C), pages 199-208.
    16. Hjalager, Anne-Mette, 2020. "Land-use conflicts in coastal tourism and the quest for governance innovations," Land Use Policy, Elsevier, vol. 94(C).
    17. Turrión Prats, Judith & Duro Moreno, Juan Antonio, 2017. "Seasonality Determinants for the Main Markets in Spain," Working Papers 2072/306517, Universitat Rovira i Virgili, Department of Economics.
    18. Mahar, Neeraj & Dobriyal, Pariva & Badola, Ruchi & Hussain, Syed Ainul, 2024. "Tourism on the roof of the world: Socio-ecological impacts of tourism on the Indian Trans-Himalaya," Land Use Policy, Elsevier, vol. 138(C).
    19. Almeida-García, Fernando & Peláez-Fernández, María Ángeles & Balbuena-Vázquez, Antonia & Cortés-Macias, Rafael, 2016. "Residents' perceptions of tourism development in Benalmádena (Spain)," Tourism Management, Elsevier, vol. 54(C), pages 259-274.
    20. Rasoolimanesh, S. Mostafa & Jaafar, Mastura & Ahmad, A. Ghafar & Barghi, Rabeeh, 2017. "Community participation in World Heritage Site conservation and tourism development," Tourism Management, Elsevier, vol. 58(C), pages 142-153.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:12:y:2020:i:2:p:449-:d:305913. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.