Integrating Energy Saving Awareness into Student Engagement-Based Teaching and Learning Process

Higher education institutions have always focused on improving quality assurance; from regular student surveys, it can be noted that they repeatedly request more practical activities as part of their courses. The gap between some projects’ implementation and current requirements for teaching and learning highlighted the need for a proper balance between curricular and extracurricular activities. The purpose of this paper is to describe the process of integrating an energy saving awareness marketing campaign that was run on campus into the syllabus of a marketing class as an efficient way of changing behaviors from sporadic participation to active engagement. The methodology is based on a conceptual description of an awareness campaign within a Horizon 2020 project and literature review, as well as on a focus group and a quantitative analysis based on a questionnaire addressed to students in one of the universities involved as a project beneficiary. The main findings show that students are more likely to change their energy saving behaviors when they actively participate in designated activities, especially when these are incorporated into teaching and learning. Conclusions indicate that formal rules well explained as part of the students’ requirements are the key to a change in energy saving behavior.