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Tourist Renewal as a Strategy to Improve the Competitiveness of an Urban Tourist Space: A Case Study in Maspalomas-Costa Canaria

Author

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  • José M. Sanabria Díaz

    (Department of Public Law, University of Las Palmas de Gran Canaria, 35017 Las Palmas de Gran Canaria, Spain)

  • Teresa Aguiar Quintana

    (Department of Tourism, Economy and Management, University of Las Palmas de Gran Canaria, 35017 Las Palmas de Gran Canaria, Spain)

  • Yazmina Araujo Cabrera

    (Department of Tourism, Economy and Management, University of Las Palmas de Gran Canaria, 35017 Las Palmas de Gran Canaria, Spain)

Abstract

The reclassification of accommodation for tourism, understood as the change of tourist category or classification in terms of accommodation activity, is put forward as one of the ways to increase competitiveness in any establishment. So, recent regulation on planning, renovation and modernization of Tourism in Canary Islands established the need to increase the classification of the accommodation offering by restoring degraded tourist areas and renovating different public and private infrastructures. Using a case study methodology in this paper, the characteristics of the rehabilitation process undertaken in different touristic establishments of the coast of Gran Canaria, are analyzed, more specifically in Maspalomas-Costa Canaria destination. Comparative analysis of these cases presenting it as a rehabilitation model that allowed it to re-join the market, benefiting from the urban incentives policies through the upgrading strategy, increasing the quality and quantity of the services offered.

Suggested Citation

  • José M. Sanabria Díaz & Teresa Aguiar Quintana & Yazmina Araujo Cabrera, 2020. "Tourist Renewal as a Strategy to Improve the Competitiveness of an Urban Tourist Space: A Case Study in Maspalomas-Costa Canaria," Sustainability, MDPI, vol. 12(21), pages 1-24, October.
    • Handle: RePEc:gam:jsusta:v:12:y:2020:i:21:p:8775-:d:432928
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    References listed on IDEAS

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    1. Oskar Villarreal Larrinaga, 2008. "La Internacionalizacion De La Empresa: El Modelo De Las Diez Estrategias," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, vol. 1(1), pages 67-82.
    2. Moisés Simancas Cruz & María Pilar Peñarrubia Zaragoza, 2019. "Analysis of the Accommodation Density in Coastal Tourism Areas of Insular Destinations from the Perspective of Overtourism," Sustainability, MDPI, vol. 11(11), pages 1-19, May.
    3. Gianna Moscardo & Laurie Murphy, 2014. "There Is No Such Thing as Sustainable Tourism: Re-Conceptualizing Tourism as a Tool for Sustainability," Sustainability, MDPI, vol. 6(5), pages 1-24, April.
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