IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v12y2020i20p8427-d427178.html
   My bibliography  Save this article

Behaviors also Trickle Back: An Assessment of Customer Dysfunctional Behavior on Employees and Customers

Author

Listed:
  • Asif Nawaz

    (Department of Business Administration, Sukkur IBA University, Sukkur 65200, Pakistan)

  • Beenish Tariq

    (NUST Business School, National University of Sciences and Technology, Islamabad 44000, Pakistan)

  • Sarfraz Ahmed Dakhan

    (Department of Business Administration, Sukkur IBA University, Sukkur 65200, Pakistan)

  • Antonio Ariza-Montes

    (Department of Management, Universidad Loyola Andalucía, C/Escritor Castilla Aguayo, 4, 14004 Córdoba, Spain)

  • Niaz Ahmed Bhutto

    (Department of Business Administration, Sukkur IBA University, Sukkur 65200, Pakistan)

  • Heesup Han

    (College of Hospitality and Tourism Management, Sejong University, Seoul 05006, Korea)

Abstract

This study examined the trickle in, out, around and trickle back effect of dysfunctional customer behavior on employees and consequently employees’ incivility and service recovery efforts toward customers. Furthermore, this study has specifically tested the mediating effect of employee burnout to examine the trickle around and trickle back effect. To explore the multi-level trickle effect, this study has collected data from two sources, i.e., customers and employees. The data was analyzed with the help of AMOS. The results revealed that customer’s verbal aggression escalates employee’s burnout, which in turn affects employee’s incivility towards customers. However, the indirect paths from disproportionate customer demand toward service recovery efforts and employee’s incivility towards customers were found to be insignificant. This study addressed the existing gap in the literature by examining the trickle effect within and outside the boundaries of an organization. The results of this study laid down some useful managerial and theoretical implications.

Suggested Citation

  • Asif Nawaz & Beenish Tariq & Sarfraz Ahmed Dakhan & Antonio Ariza-Montes & Niaz Ahmed Bhutto & Heesup Han, 2020. "Behaviors also Trickle Back: An Assessment of Customer Dysfunctional Behavior on Employees and Customers," Sustainability, MDPI, vol. 12(20), pages 1-17, October.
    • Handle: RePEc:gam:jsusta:v:12:y:2020:i:20:p:8427-:d:427178
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/12/20/8427/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/12/20/8427/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Asif Nawaz & Kamran Yousef Sandhu & Nafeesa Mughal, 2018. "Customer related social stressors a challenge to employee satisfaction: evidences from luxury bus service providers in Pakistan," International Journal of Business Excellence, Inderscience Enterprises Ltd, vol. 16(3), pages 257-268.
    2. Karatepe, Osman M. & Choubtarash, Homa, 2014. "The effects of perceived crowding, emotional dissonance, and emotional exhaustion on critical job outcomes: A study of ground staff in the airline industry," Journal of Air Transport Management, Elsevier, vol. 40(C), pages 182-191.
    3. Valentina Sommovigo & Ilaria Setti & Piergiorgio Argentero, 2019. "The Role of Service Providers’ Resilience in Buffering the Negative Impact of Customer Incivility on Service Recovery Performance," Sustainability, MDPI, vol. 11(1), pages 1-22, January.
    4. Rod, Michel & Ashill, Nicholas J. & Carruthers, Janet, 2008. "The relationship between job demand stressors, service recovery performance and job outcomes in a state-owned enterprise," Journal of Retailing and Consumer Services, Elsevier, vol. 15(1), pages 22-31.
    5. Margherita Zito & Federica Emanuel & Monica Molino & Claudio Giovanni Cortese & Chiara Ghislieri & Lara Colombo, 2018. "Turnover intentions in a call center: The role of emotional dissonance, job resources, and job satisfaction," PLOS ONE, Public Library of Science, vol. 13(2), pages 1-16, February.
    6. Lichtenstein, Donald R. & Netemeyer, Richard G. & Maxham, James G., 2010. "The Relationships Among Manager-, Employee-, and Customer-Company Identification: Implications For Retail Store Financial Performance," Journal of Retailing, Elsevier, vol. 86(1), pages 85-93.
    7. Jean-Pierre Neveu & Stevan E. Hobfoll & Jonathon Halbesleben & M Westman, 2018. "Conservation of resources in the organizational context : the reality of resources and their consequences," Post-Print hal-02472360, HAL.
    8. Minjeong Kang & Taeshik Gong, 2019. "Dysfunctional customer behavior: conceptualization and empirical validation," Service Business, Springer;Pan-Pacific Business Association, vol. 13(4), pages 625-646, December.
    9. Reynolds, Kate L. & Harris, Lloyd C., 2009. "Dysfunctional Customer Behavior Severity: An Empirical Examination," Journal of Retailing, Elsevier, vol. 85(3), pages 321-335.
    10. Ans Kolk & Marlene Vock & Willemijn Dolen, 2016. "Microfoundations of Partnerships: Exploring the Role of Employees in Trickle Effects," Journal of Business Ethics, Springer, vol. 135(1), pages 19-34, April.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Horacio Molina-Sánchez & Gabriele Giorgi & Dante Castillo Guajardo & Antonio Ariza-Montes, 2022. "Special Issue “Rethinking the Subjective Wellbeing for a New Workplace Scenario”," Sustainability, MDPI, vol. 14(8), pages 1-6, April.
    2. Stanley Y. B. Huang & Yu-Ming Fei & Yue-Shi Lee, 2021. "Predicting Job Burnout and Its Antecedents: Evidence from Financial Information Technology Firms," Sustainability, MDPI, vol. 13(9), pages 1-10, April.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Mayr, Kathrin & Teller, Christoph, 2023. "Customer deviance in retailing: Managers’ emotional support and employees’ affective wellbeing," Journal of Retailing and Consumer Services, Elsevier, vol. 72(C).
    2. Hao Zhou & Xinyi Sheng & Yulin He & Xiaoye Qian, 2020. "Ethical Leadership as the Reliever of Frontline Service Employees’ Emotional Exhaustion: A Moderated Mediation Model," IJERPH, MDPI, vol. 17(3), pages 1-13, February.
    3. Nguyen, Bach & Tran, Hai-Anh & Stephan, Ute & Van, Ha Nguyen & Anh, Pham Thi Hoang, 2024. "“I can't get it out of my mind” - Why, how, and when crisis rumination leads entrepreneurs to act and pivot during crises," Journal of Business Venturing, Elsevier, vol. 39(4).
    4. Wendian Shi & Feng Wang & Xiujun Li, 2021. "Depletion Effect of Work-Leisure Conflict: A Daily Diary Study," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 158(1), pages 297-317, November.
    5. Xie, Junyi & Ifie, Kemefasu & Gruber, Thorsten, 2022. "The dual threat of COVID-19 to health and job security – Exploring the role of mindfulness in sustaining frontline employee-related outcomes," Journal of Business Research, Elsevier, vol. 146(C), pages 216-227.
    6. Allen, Jaime & Muñoz, Juan Carlos & Ortúzar, Juan de Dios, 2019. "On evasion behaviour in public transport: Dissatisfaction or contagion?," Transportation Research Part A: Policy and Practice, Elsevier, vol. 130(C), pages 626-651.
    7. Daunt, Kate L. & Harris, Lloyd C., 2011. "Customers acting badly: Evidence from the hospitality industry," Journal of Business Research, Elsevier, vol. 64(10), pages 1034-1042, October.
    8. Khantimirov, Denis & Karande, Kiran, 2018. "Complaint as a persuasion attempt: Front line employees’ perceptions of complaint legitimacy," Journal of Retailing and Consumer Services, Elsevier, vol. 43(C), pages 68-76.
    9. Mohd Fadhli Mohd Fauzi & Hanizah Mohd Yusoff & Rosnawati Muhamad Robat & Nur Adibah Mat Saruan & Khairil Idham Ismail & Ahmad Firdaus Mohd Haris, 2020. "Doctors’ Mental Health in the Midst of COVID-19 Pandemic: The Roles of Work Demands and Recovery Experiences," IJERPH, MDPI, vol. 17(19), pages 1-16, October.
    10. Mariusz Zielinski & Izabela Jonek-Kowalska, 2020. "Profitability of Corporate Social Responsibility Activities from the Perspective of Corporate Social Managers," European Research Studies Journal, European Research Studies Journal, vol. 0(2), pages 264-280.
    11. Martin Hoegl & Silja Hartmann, 2021. "Bouncing back, if not beyond: Challenges for research on resilience," Asian Business & Management, Palgrave Macmillan, vol. 20(4), pages 456-464, September.
    12. Wenjun Wu & Dengke Yu, 2023. "The role of individual perceptions in the completion of formalistic tasks," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-13, December.
    13. Yi Wang & Xianfang Xue & Han Guo, 2022. "The Sustainability of Market Orientation from a Dynamic Perspective: The Mediation of Dynamic Capability and the Moderation of Error Management Climate," Sustainability, MDPI, vol. 14(7), pages 1-15, March.
    14. Habel, Johannes & Alavi, Sascha & Pick, Doreén, 2017. "When serving customers includes correcting them: Understanding the ambivalent effects of enforcing service rules," International Journal of Research in Marketing, Elsevier, vol. 34(4), pages 919-941.
    15. Francoise Contreras & Juan C. Espinosa & Gustavo A. Esguerra, 2020. "Could Personal Resources Influence Work Engagement and Burnout? A Study in a Group of Nursing Staff," SAGE Open, , vol. 10(1), pages 21582440199, January.
    16. Luo Lu & Ting-Ting Chang & Shu-Fang Kao & Cary L. Cooper, 2021. "Do Gender and Gender Role Orientation Make a Difference in the Link between Role Demands and Family Interference with Work for Taiwanese Workers?," IJERPH, MDPI, vol. 18(18), pages 1-17, September.
    17. Mashal Ahmed Watoo & Man Cao & Zhao Shuming, 2023. "High-performance work systems and the work–family interface: a cross-level investigation," Asian Business & Management, Palgrave Macmillan, vol. 22(3), pages 935-954, July.
    18. Hur, Won-Moo & Shin, Yuhyung & Shin, Gyeongpyo, 2022. "Daily relationships between customer incivility, organizational control, self-efficacy, and service performance," Journal of Retailing and Consumer Services, Elsevier, vol. 69(C).
    19. Yan Chen & Feilian Zhang & Yan Wang & Junwei Zheng, 2020. "Work–Family Conflict, Emotional Responses, Workplace Deviance, and Well-Being among Construction Professionals: A Sequential Mediation Model," IJERPH, MDPI, vol. 17(18), pages 1-19, September.
    20. Lee, Kuo-Wei & Li, Chia-Ying, 2023. "It is not merely a chat: Transforming chatbot affordances into dual identification and loyalty," Journal of Retailing and Consumer Services, Elsevier, vol. 74(C).

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:12:y:2020:i:20:p:8427-:d:427178. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.