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Interactive Game-Content-Based Storytelling for the Environment

Author

Listed:
  • Youngsoo Lee

    (Division of Interdisciplinary Studies, Soonchunhyang University, Asan 31538, Korea)

  • Joosung Lee

    (Division of Interdisciplinary Studies, Soonchunhyang University, Asan 31538, Korea)

Abstract

To plan a persuasive environmental campaign, it is important to tell consumers environmental messages in an engaging manner, to encourage user participation. To explore the effective approaches to storytelling for environmental innovation, this study analyzes how varying interaction modes based on the interactivity levels of user participation framework influence people’s response to an environmental mission such as planting trees. This research has developed and employed various forms of interactive contents, such as problem-solving, mission-driven games to increase consumer awareness and induce pro-environmental actions. This research first reviews previous studies on game approaches and storytelling for environmental issues. It then explores how the different levels of interactive storytelling with the game content types induce consumer responses to a green product purchase or environmental protection campaign donation. Practical implications of environmental storytelling approaches and the use of interactive game content are also discussed.

Suggested Citation

  • Youngsoo Lee & Joosung Lee, 2020. "Interactive Game-Content-Based Storytelling for the Environment," Sustainability, MDPI, vol. 12(19), pages 1-16, October.
    • Handle: RePEc:gam:jsusta:v:12:y:2020:i:19:p:8229-:d:424342
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    References listed on IDEAS

    as
    1. Yohan Kim & Sunyoung Yun & Joosung Lee, 2014. "Can Companies Induce Sustainable Consumption? The Impact of Knowledge and Social Embeddedness on Airline Sustainability Programs in the U.S," Sustainability, MDPI, vol. 6(6), pages 1-19, May.
    2. Montserrat Boronat-Navarro & José A. Pérez-Aranda, 2020. "Analyzing Willingness to Pay More to Stay in a Sustainable Hotel," Sustainability, MDPI, vol. 12(9), pages 1-17, May.
    3. Hans-Gerd Ridder, 2017. "The theory contribution of case study research designs," Business Research, Springer;German Academic Association for Business Research, vol. 10(2), pages 281-305, October.
    4. Joosung Lee, 2019. "Impacting Emotions for Pro-environmental Consumption: Literature Analysis and Empirical Evidence," Business and Management Research, Business and Management Research, Sciedu Press, vol. 8(4), pages 1-7, December.
    Full references (including those not matched with items on IDEAS)

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