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Choice Experiments for Estimating the Non-Market Value of Ecosystem Services in the Bang Kachao Green Area, Thailand

Author

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  • Areeyapat Petcharat

    (Department of Forest Resources and Landscape Architecture, Yeungnam University, Gyeongsan, Gyeongsanbuk-do 712749, Korea)

  • Yohan Lee

    (Department of Forest Resources and Landscape Architecture, Yeungnam University, Gyeongsan, Gyeongsanbuk-do 712749, Korea)

  • Jae Bong Chang

    (Department of Food Marketing and Safety, Konkuk University, Seoul 05029, Korea)

Abstract

Bang Kachao, the largest green area in the Bangkok metropolitan area, delivers significant ecosystem services to sustain society free of charge. It is therefore difficult to achieve socially optimal services because of inefficient allocation of resources, over-consumption, and negative externalities resulting from market failures. This study’s purpose is to assess consumers’ willingness to pay (WTP) for enhancing ecosystem services from the Bang Kachao Green Area and to investigate factors influencing the WTP of Bangkok residents. A choice experiment was applied by interviewing 200 respondents living in the Bangkok metropolitan area. The data were collected between July and September 2016 and analyzed using a conditional logit model. The results reveal that the respondents are willing to pay 42 USD per year to improve the ecosystem services in Bang Kachao. The respondents demand clean air the most, followed by food, recreation, and bird diversity. The government of Bangkok may take proactive steps to promote agroforestry and ecotourism in Bang Kachao. A Payment for Ecosystem Services (PES) scheme may ensure the provision of ecosystem services in Bang Kachao.

Suggested Citation

  • Areeyapat Petcharat & Yohan Lee & Jae Bong Chang, 2020. "Choice Experiments for Estimating the Non-Market Value of Ecosystem Services in the Bang Kachao Green Area, Thailand," Sustainability, MDPI, vol. 12(18), pages 1-15, September.
    • Handle: RePEc:gam:jsusta:v:12:y:2020:i:18:p:7637-:d:414312
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