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Characterization of Profiles as Management Strategies Based on the Importance and Valuation That Users Give to the Elements of the Golf Courses

Author

Listed:
  • Virginia Serrano-Gómez

    (Faculty of Educational Sciences and Sports, University of Vigo, 36005 Pontevedra, Spain)

  • Óscar García-García

    (Faculty of Educational Sciences and Sports, University of Vigo, 36005 Pontevedra, Spain)

  • Vicente Gambau i Pinasa

    (Faculty of Sport Sciences and Physical Education, University of Coruña, 15179 Oleiros, Spain)

  • Antonio Rial-Boubeta

    (Faculty of Psychology, University of Santiago de Compostela, 15782 Santiago de Compostela, Spain)

Abstract

The main objective of this study was to characterize golfers’ profiles based on the importance and valuation that users give to the elements of golf courses, considering the segmentation as key to making strategic decisions. This was done using a priori segmentation of the traditional style against a post hoc segmentation based on the importance that users concede to variability of elements of golf courses. Moreover, the relationship between the quality attributed to the service dimensions and the golf course global performance was examined for each of the obtained segments. The results have established certain specific characteristics of the typical golf user and two large segments of golfers were identified from Cluster Analysis (Competitives and Socials), they were made up of the following subgroups: Regular-leisure and business and matures-familiar. The causal analysis of covariance structures for each segment revealed partially different interests. This study provides useful information for managers to design management strategies that address the different characteristics, interests, and priorities of their customers and potential customers in order to win them, keep them, satisfy them, and build their loyalty, ensuring the development and sustainability of the entity.

Suggested Citation

  • Virginia Serrano-Gómez & Óscar García-García & Vicente Gambau i Pinasa & Antonio Rial-Boubeta, 2020. "Characterization of Profiles as Management Strategies Based on the Importance and Valuation That Users Give to the Elements of the Golf Courses," Sustainability, MDPI, vol. 12(11), pages 1-15, June.
    • Handle: RePEc:gam:jsusta:v:12:y:2020:i:11:p:4781-:d:370242
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    References listed on IDEAS

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    5. Patrick Bouchet & Guillaume Bodet & Iouri Bernache-Assollant & Faycel Kada, 2011. "Segmenting sport spectators: Construction and preliminary validation of the Sporting Event Experience Search (SEES) scale," Sport Management Review, Taylor & Francis Journals, vol. 14(1), pages 42-53, January.
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    Cited by:

    1. Sheng-Yen Lee & Ryang-Suk Lee, 2022. "An Empirical Study of the Behaviors of Korean Golf Travelers Based on the Choice Attributes of Golf Courses in Southeast Asia," IJERPH, MDPI, vol. 19(14), pages 1-21, July.
    2. Virginia Serrano-Gómez & Oscar García-García & Antonio Rial-Boubeta, 2023. "Using Importance–Performance Analysis (IPA) to Improve Golf Club Management: The Gap between Users and Managers’ Perceptions," Sustainability, MDPI, vol. 15(9), pages 1-12, April.
    3. Ricardo Macías & José Bonal & Jairo León-Quismondo & Iyán Iván-Baragaño & Javier del Arco & Pablo Burillo & Álvaro Fernández-Luna, 2023. "Golf Club Management Challenges towards Sustainability: Opportunities and Innovations during and after the COVID-19 Pandemic: A Qualitative Perspective," Sustainability, MDPI, vol. 15(18), pages 1-15, September.
    4. Virginia Serrano-Gómez & Óscar García-García & Vicente Gambau i Pinasa & Mercedes Fernández-Liporace & Antonio Hernández-Mendo & Antonio Rial-Boubeta, 2020. "Measuring Perceived Service Quality and Its Impact on Golf Courses Performance According to Types of Facilities and User Profile," Sustainability, MDPI, vol. 12(14), pages 1-17, July.

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